I attended the Anna Sova launch last party last weekend in Manhattan. The self-titled line of ‘luxury organics’, which includes aromatherapy sprays, soy candles, sheets, duvets and bedruffles (I call it bedwear), towels and paint is truly gorgeous, and I was thrilled to see that someone finally realizes that just because you’re eco-conscious does not mean you want to live in earth tones. There were deep oriental reds, and bright mustard, green apple and fuschia silk linens, as well as variously colored and textured linens.
Anna Sova herself (the Amazonian blonde on the left) was dressed up for the evening. She said she much prefers to be in jeans and cowboy boots (yup, she’s Texan!) and told me all about how she got to the point where she was able to launch her own luxury organics line- and why.
“The paint was my passion,” said Anna, “My paint smells like food because it IS food!” The paint, which comes in a range of colors, can also be mixed to your specifications and is made of milk casein and food grade emulsifiers and preservatives. Truly, it smelled like cake batter, and you can even scent it with aromatherapy oils (though they’ll only last about 6 months). “If you had a store you could paint your dressing rooms with it, and it would smell great as people change,” suggested Anna.
Ms. Sova has been in business since she was 16, and has designed over 4000 products, so she’s the kind of person who’s perfect to bridge the gap between mainstream and eco. I’ll buy it.