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I’ve been a fan of Tom’s of Maine since I was a whippersnapping treehugger in tie-dye with a flower in my hair. They make the best natural toothpastes (who else would have thought of gingermint?), and some damn good deoderants and other personal care stuff. They’ve been doing it for years, too- they’re not just another LOHAS-loving capitalist company.
Now, Tom’s is going 100% wind-power. That means that their 100,000 square foot manufacturing plant will be run with energy from wind turbines in Nebraska. Their press release elucidates:
The change will reduce carbon dioxide emissions by 1.5 million pounds per year, the equivalent of planting 214 acres of trees or removing 138 cars from the road.
Mmmmm……Tom’s gingermint.
Has anyone else noticed that Tom’s toothpaste is like a class of drugs? Newbies always start with gingermint, which is most like the conventional Crest we all grew up on (and which was invented by mistake at my alma mater, Indiana University). Then they graduate to some of the other flavors, and only the most hard core, crunchified types use the fennel. The thing is, once you go fennel, you never go back to anything else.
this is awesome – i love it when companies see the whole picture and actually walk the walk