If Eco Chick were a store, it would be Ekovaruhuset in Stockholm, Sweden.
Tucked into the old part of Stockholm, between junk-riddled flea markets and souvenir shops toting more viking paraphernalia than you can shake a sword at, Ekovaruhusset showcases the most fashionably feminine eco-clothes we have ever come across in one place.
When we found Ekovaruhuset, owner Johanna Hofring was busy holding a baby, directing extremely tall models for the following day’s fashion show, and greeting friends. In addition to her store in Stockholm, she is preparing to open a location in the Former Art Fiend Foundation building on Ludlow Street in New York come fall.
“I don’t know if it will work in New York.” She admitted cautiously.
An extremely fashion-forward boutique offering ecologic products that can’t be found anywhere else in the city? We think it will do just fine.
The clothes on sale at Ekovaruhuset are not for those watching their cash flow, but that’s why God invented credit. Baby-shirts with imprints of Elvis, Einstein and Jesus, for example are $23. However, as they are the American Apparel Sustainable Edition they are completely justifiable even if your kid will outgrow them in a month.
In addition to American Apparel Sustainable Edition, Ekovaruhuset carries a wide-range of noteworthy labels:
Blackspot sneakers with their hand-drawn anti-logo and vegetarian leather, Kuyichi Pure Denim eco-streetwear line, and Camilla Norrback’s more exclusive line of clothes that make you drool with desire. The good thing about everything at Ekovaruhuset is that (regardless of how it hurts your bank account), you won’t be hurting the environment - and thus well worth being a little late on the rent.
Go There: Ekovaruhuset, Osterlanggatan, 28, Gamla Stan, Stockholm
Call: +46 8-22 98 45
Email: info@ekovaruhuset.se
You can find it under the following topic(s): Uncategorized.
Follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
Eco-Chick RSS Feed
Yet another reason I’m honored to be Swedish :)
April 27th, 2006 at 8:51 amHi… I am Swedish but currently living in Australia while studying to be a fashion designer.
Even though I am as far away as one can get from Sweden, I still look for information on the internet about Eko Varuhuset in Stockholm, for inspiration and research (eco- designers) for my work.
Eko Varuhuset is indeed a place to find very attractive garments and pieces of jewellery. Theyre both organic and feel incredibly good on your skin (!).
I really loved their cream colored crochetted (?) bracelets and necklaces.
I hope New York will welcome Eko Varuhuset well (i couldnt see how they wouldn’t) and myself, i will (in the future) also create garments that are both artistic, dramatic and organic, and i intend to make this trend not an exception but a rule.
May 18th, 2006 at 10:45 pm:)
all the best.
[...] Lastly, but not leastly, another new eco-boutique, Ekhovaruset, opened last friday. Our own Eco Chick Jenn wrote about their sister store in Stockholm a few months ago, and it came full circle when I met the owner Johanna at the opening party for the new NYC store. She remembered the post on her store and remembered the site! There was some beautiful organic cotton and handmade clothing there, and I met the designer, Mika Machida, who designed, draped and sewed the amazing elephant shirt above on the right. [...]
November 7th, 2006 at 7:53 pm