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Don’t Believe the Hype

First, full disclosure: Unlike Starre, I didn’t watch LiveEarth. Not on TV or in person or on the Internet. It was held, admittedly, for a good cause. But I’m not a huge fan of pop and celebrity, so something about the whole spectacle turned me off. And that’s tough to say because I try hard to not be a cynical environmentalist (the kind who’s so anti- as to be virtually paralyzed in this world) and I appreciate the aim of raising awareness. I really do hope that something comes of it and that people in policy-making power were watching along with everyone else.

But.

Part of the problem with this awareness-raising is that without accountability and corporate responsibility, everyone can say they’re doing green things. Like Carson Daly (thanks Starre, for sharing those words of wisdom), who thinks unplugging his Blackberry is the best he can do to help save the world (it is a nice baby step, but wasn’t Cameron Diaz saying this three years ago in an MTV show?). Greenwashing has become such an issue in the UK that 9 of 10 people surveyed by The Guardian newspaper (which has a wonderful environment section) say they don’t believe the hype. Perhaps it’s McDonald’s entrance into the eco-friendly fold in response to demands from consumers in the UK. Or perhaps it’s the fact that DaimlerChrysler, a not-so-green auto manufacturer, sponsored Live Earth. (From Der Spiegel):

On Saturday, DaimlerChrysler will sponsor Al Gore’s Live Earth series of concerts, where it will promote its Smart “fortwo” line of fuel-efficient automobiles. Daimler’s presence at the event has drawn heavy criticism from some environmental groups, including Greenpeace which has refused to affiliate itself with the global event.

“It’s problematic that a firm like Daimler, which just several weeks ago was doing battle with the European Commission plans for mandatory emissions limits, can now present itself as a protector of the climate,” Jürgen Maier of the Berlin-based Climate Alliance wrote in the July issue of Greenpeace Magazine.

And while Daimler may be packaging itself at Live Earth as an environmentally friendly firm, its recent track record of abandoning support for sustainability projects suggests the company isn’t putting its money where its mouth is.

Though I feel a bit like every little step - including this worldwide concert - counts, I’m not so sure little steps are what we need. I just hope that while everyone’s hopping on the green bandwagon, they’re also, as Der Spiegel said, putting their money where their mouths are. Before green fatigue sets in and consumers stop caring.

Comments
  1. Starre said:

    Great points, Courtney. There was also the dissent among some famous types too…

    See this story this story about how Roger Daltry of the Who said, “The last thing the planet needs is a rock concert.”

    And then there was this one from the NYTimes, decrying green consumerism for some of the same reasons that you cite above Courtney. But it ends like this:

    “In fact, those light-green environmentalists who chose not to lecture about sacrifice and promote the trendiness of eco-sensitive products may be on to something.

    Michael Shellenberger, a partner at American Environics, a market research firm in Oakland, Calif., said that his company ran a series of focus groups in April for the environmental group Earthjustice, and was surprised by the results.

    People considered their trip down the Eco Options aisles at Home Depot a beginning, not an end point.

    “We didn’t find that people felt that their consumption gave them a pass, so to speak,” Mr. Shellenberger said. “They knew what they were doing wasn’t going to deal with the problems, and these little consumer things won’t add up. But they do it as a practice of mindfulness. They didn’t see it as antithetical to political action. Folks who were engaged in these green practices were actually becoming more committed to more transformative political action on global warming.”

    While I think more intense action is needed, imminently, I also think that we need to get as many people involved as possible, and for many changing lightbulbs is a very real first step that gets them thinking.

  2. Jen V. said:

    I felt like I was being too cynical about this whole concert event too. I was down on the Mall in DC on Sat. when Al Gore was there with all the TV crews and who knows what else. I passed by on my bike and wondered - are they using renewable energy sources to power the stage, the sound equipment, the TV crews?
    Every step does count and it is great to raise awareness, but something about making the environment trendy trivializes it. I felt the same way working with “environmentalists” in New York City who seemed to see being green as a fashionable identity marker, rather than a real concern. But, I used to remind myself, it is better to think the environment is cool rather than to think SUVs are cool.

    I also feel reminded of other events - We are the World or the whole Save the Rainforest model stunt, that got the attention of the masses for that moment…but then some time after (not even that long after) the starving still starve, there have been other famines unnoticed by massmedia, the rainforest is disappearing at a faster rate than pre-model promotion…

    Can we really do enough? And what is enough?

    Is Al Gore making himself a poster-child for the environment alienating a political group that doesn’t believe in the other values he stands for? (the rightwing neocons who run the country, for instance)
    I noticed that in three music mags latest issues there is some reference to the environmental responsibility or climate change or global warming. There are articles by/about Gore, Kennedy, and their related concerns.

    That is GREAT - prime pages dedicated to the earth…and a rock concert to build awareness…hopefully the target group - teenagers are the biggest consumers of music - gets the message and picks up the torch.

    I am still cynical and can’t jump on the Gore wagon, just because I do not think that the environment is the trendy consumable of the hour, but I appreciate that something is happening, even if it is light green.

  3. Kim said:

    Nice responses. Courtney, I loved what you had to say. I too have felt a bit cynical about the farm-aid, live-aid, live earth endeavor, and this is something we have been discussing on this blog since its inception — what happens when green becomes “hip - cool - trendy.”

    My hubby and I were singing “we are the earth…. we are consumers. we are the ones who make a greener day, so lets start spending.” Eek. For those of you who remember “We are the world” (blarrgh,) once stars get together and fire up the celebrity vehicle of hope, there is no stopping it. In reality, Bob Geldof and Live Aid did turn people on to the importance of famine and The Beastie Boys and the Tibetan Freedom concerts have turned people on to the concern for liberation of Tibet.

    The reality is, hypocrisy is everywhere. Sitting on soapboxes and judging others based on righteous indignation has never accomplished much. There are those who have long dropped out who are living communally, off the grid. They grow their own food, they make their own clothes, and they don’t use automobiles. If you are not one of those people, then at some point you have to consume.

    Education is key. The danger in generalized thinking about ‘consumers’ or ‘Americans’ or ‘Europeans’ is that dichotomous thinking limits people to stereotypes and loses the contextual reality of any given situation. The reality is, people’s eyes are opening to the severity of global warming. While I agree that the whole “been there, done that, got the tee-shirt” thing regarding corporate America’s embrace of all things green leaves a foul air, in truth, power can come from dissemination. As more businesses embrace sustainability, change spreads. There are aspects of the culture of convenience’s green-ification that mimic it’s favored practices. People may love to click a button on the internet, drop fifty on carbon credits and think “ahhh, I can fly to Aspen comfortably now” or they can buy a red tee shirt and think, “one more AIDS victim saved by moi” but Ideally, these consumer driven forms of social awareness actually make people investigate, educate and act. I know its naive to think that will happen, but one thing I have learned in the last twenty years of following environmentalism, is that alienating others through assumptions or preaching is non-productive.

    I am not worried about Carson Daly not doing enough by simply unplugging his crackberry, because the bottom-line is, its trendy to think and that can’t be all bad. Personal responsibility is a huge factor in being environmentally conscious, and it’s a matter of progress, not perfection. Perfection would be elimination of all automobiles — using only renewable energy sources — perhaps a barter system in which people grow their own foods — trade necessities: a Utopia — or a post-apocolyptic world. Until the big wave comes, I guess we are going to hear pop singers chant about light bulbs.

  4. Susie said:

    It’s good to see difference of opinions on one blog. I guess that’s what happens when you have different writers working on it. :) Like you Courtney I also didn’t watch Live Earth and although initially I was bummed I couldn’t go.. I am glad that I didn’t. The reason I wanted to go had nothing to do with the environment but just wanted to see good bands play. I also did a blog post on something similar.. you know Slate magazine did an article on how Eco-journalism is very similar to yellow journalism. There are some points I didn’t agree with but I do agree that we as consumers.. shouldn’t buy blindly into something because it is labeled “Eco” or “green” we should do our research and be more conscious about it. Anyways love the blog and great post

  5. eliza said:

    The Daimler Chrysler smart fortwo is actually very eco-friendly. Everything from the materials that make up the car to the factory that built it is environmentally-conscience. Check out the website http://www.smartusa.com to read up on it. I can’t say for the rest of Chrysler, but the smart, which was th only car at the concert, is.

  6. Socialpyramid said:

    Ahh, the Chrysler argument is very complex. Same with GE, which on one hand is one of the world’s biggest manufacturers of renewable energy technologies, and on the other has dragged its massive heels for decades to clean up its mess in the Hudson River.

    The big car companies make enormous profits on massive SUVs and lobby hard against clean car legislation, while at the same time turning out new green vehicles. Gigantic companies especially have many arms, and they often counteract each other. There’s no simple answer to whether Chrysler can in good faith support Live Earth under the Smart banner. That part of the company is doing green things.

  7. igmuska said:

    Having heard about Live Earth from friends, I feel that it is another great idea sold out to corporate interests whom as we know are hiding their true agenda under the veil of “greenwashing.”

    I guess now we are supposed to feel all warm and cozy inside while breathing smog, drinking tainted water, seeing trash littered throughout the countryside, and contributing to helping save the earth by recycling our aluminum cans.

    And from what I hear about the concert, although it was probably a good place to meet new people, didn’t really question the entire environmental contamination issue nor did it suggest new ideas to the younger Y Generation about their responsibilities to learn from their older, much wiser, environmentally aged elders. Instead it only focused on oil and coal as the main contributors to the greenhouse gases, and never even got close to private such as SUV’s and our air polluting mass transit system.

    Then using renewable energy as a catchphrase, while misdirecting the participants’ attention, it suggests that nuclear energy is the savior as is Al Gore of our planet’s pollution problem. Nothing is further from the truth, and time will vindicate my critical soapboxing here in your blog.

    As one of the comments suggests we need to educate ourselves about the reality of the problem, investigate those responsible and probably recommend to the US Congress that we need to amend our Constitution to be more environmentally responsible to the present as well as the future.

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