Sharkah Chakra: Greenest Jeans EVER?

Thankfully, there are a quite a few organic denim companies out there, so those of us who jones for jeans have great choices. (We’ve covered some of them here and here.) But Sharkah Chakra takes it to a whole other level, hitting the denim triumvirate: fair trade, organic cotton AND non-toxic dying.

Sharkah Chakra (try saying that 10 times fast!!) is the first ever denim to be made entirely by hand, naturally. It uses Fairtrade organic cotton sourced from West Africa. This cotton is then dyed using pure natural indigo in a thousand year old environmentally friendly process where there is no harmful waste and it is all recycled. The yarn is then hand woven by artisans in small villages in southern India.

Each pair has subtle detail such as an eco friendly nine carat gold rivet (made from part recycled gold) that determines the authenticity of the jeans, organic pocketing, hand woven selvedge and a weavers signature.

The pair I got to check out is super-soft, with a deep blue denim wash, and beautifully finished seams and pockets. Gorg!

clothes, denim, ecofashion, Fair Trade

Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin's Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst's The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that's where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.

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One Comment on “Sharkah Chakra: Greenest Jeans EVER?”

Natalie Hunter

Ethical fashion epitomizes a style of dress that is in harmony with a green state of mind. Being fashionably earth friendly requires a concious respect for all of the natural gifts that the earth and it’s diverse inhabitants have to offer. In order to preserve the complex and miraculous beauty of our planet earth, ethical fashion must utilize many varied and inventive tactics! Fashionable greenspiration may flourish with the use of methods such as: the reuse and reconstruction of vintage or recycled materials; harvesting fair trade, sustainable and pesticide free non-GMO crops for material; as well as ecofriendly processing that contributes no harmful waste. Consumers of ethical fashion will enjoy the fruits of the earth, while investing in businesses that lovingly and honourably return their green minded investment right back to mother earth!

07/24/08 » 8:56 pm »