Nau's Not Dead!!

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I was really bummed when I was planning on featuring some of Nau’s new summer fashions on this site and I got to their homepage and learned they were closing shop. But then…..

……they confounded us all by throwing a HUGE summer sale which had ridiculously good deals as part of their liquidation. It just reminded me of why their stuff was so awesome and this time their collection was filled with color! It seemed so sad that just when they had reached some sort of apogee/critical mass, they closed.

But turns out they’re back! Some former Nau employees got a company called Horny Toad to buy the concept and Nau is returning! Rejoice in the ecofashiony goodness of a company that was really trying to change the dominant retail paradigm.

Via: Wend Magazine’s great blog.

About Starre Vartan
Starre Vartan is editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life.

6 Comments

  1. This is so great to hear. There should be many more companies like Nau.

  2. I know! I was so excited. if you don’t know how awesome they are and what they are trying to do, I won’t try to go into it here. But check out the links in the article to treehugger above where there’s an explanation.

  3. Hey Eco-chick! I’ve seen your comments on other blogs. Glad I found you.

    I just finished this book and it might interest you. It deals with all five pillars of your life (financial, relational, mental, physical, and spiritual) and shows you how to create true wealth (as in well-being!) in your life. The very practical applications have made a big difference in my life – and could do the same for you.

    Here’s the link: harmonicwealth.com/read

  4. If you like a great deal check out my website http://www.youdeserve.com. We sell eco friendly overstock at 30-70% off retail. Its a great way to find affordable eco clothing and we have cute stuff. :)

    Rashida

  5. I know! I was really upset that they were closing, but then cashed in with the 1/2 off sale (that eased the pain a bit). Their products are amazing!

    I saw the owner speak at the Compost Modern event this year and was blown away by their sustainable business practices. They were scheduled to open up a store in SF before they went under. It will be interesting to see how they evolve through Horny Toad’s ownership.

  6. There is a lot of information out there on Nau’s rebirth. Here is our official release:

    http://www.hornytoad.com/toad/do-the-right-thing/nau.html.

    We here all love Nau, and are equally as excited about this partnership. Personally, I can’t wait for the new Fall line!

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