Eco-Chick · The modern girl's guide to living green & fabulous.

Corporate Cotton Greenwash!

by Starre Vartan · 08/28/08

cottongreenwash

Have you seen this ad? I’ve found it in lots of mainstream mags like Lucky, Marie Claire, etc. and it’s total B.S. It’s basically asserting that because it’s a ‘natural’ fiber (ie. it grows from the ground), cotton is green, or environmentally friendly. Nothing could be further from the truth! Cotton uses INSANE amounts of pesticides and herbicides per pound of fabric. And those pesticides are BADDIES:

-The EPA classifies eight of the pesticides used in conventional cotton as possible carcinogens
-Cotton uses 25% of the world’s pesticides
-In India, 91% of cotton workers complain of illness caused by chemicals
-Only 1% of cotton grown is organic (though that’s growing because of savvy consumer’s demand!)

(The above, plus more info and sources about cotton’s toxic footprint, can be found here, or check out PANNA- the Pesticide Action Network North America- article on what’s wrong with conventional cotton growing.)

Because cotton is made in so many third-world countries which have much lighter (or unenforced) environmental rules, that means tons of chemicals are ending up in water supplies and drenching soil the world over so we can snap up a new pair of chinos.

Read about some of the problems with expanding cotton supplies here, on EcoStreet (quote below excerpted from this page).

With conventional cotton there is such a long chain of buyers and manufacturers. Clothing retailers shop around for the cheapest fabric and the growers at the end of the chain are squeezed to the maximum so that the price of their product falls. They see the only way forward as increasing their yield with increased use of chemicals. Eventually pests develop resistance and the yield decreases. American and European subsidies push the price down even further and this way third world countries are kept poor and in debt to the Agrochemical giants who maintain a healthy profit.

I combed thefabricofourlives.com website and there’s nary a mention of organic cotton anywhere, even when I searched (there area few organic cotton items in some of their product suggestion pages, but no mention or discussion of it otherwise on the site).

However, there ARE several references to cotton’s eco-friendliness, but without any specific info as to why the fabric has somehow become sooooo much less environmentally deleterious than in the past (uh, it hasn’t). The only place where I found ANY legit kind of argument that non-organic cotton could be eco-oriented was on the page that encourages us to use cotton bags for shopping rather than plastic bags. There’s lots of greenwashing though, in a partnership with Macy’s that donates money to the National Park Foundation with the purchase of any reusable (conventional cotton) bag, and a page on the ecofriendliness of reusable bags generally.

This is PATHETIC. Instead of embracing and encouraging organics on their site, Corporate Cotton has decided to ignore this rapidly growing category, I’m SURE because they don’t want to make conventional cotton look ‘bad’ (I’m guessing this whole campaign is in reaction to the fact that it HAS gotten a bad rap recently). I’m hoping for a day in the near future when ALL cotton is raised organically, that is, without abusing the Earth to get there.

Tags corporations, cotton, greenwashing, organic cotton

Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin's Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst's The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that's where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.

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3 Comments on “Corporate Cotton Greenwash!”

  • Fiona

    Excellent point. Organic cotton is great but as someone on a tight budget I wish it were cheaper. Luckily I don’t buy many clothes anyway and I have a pile of bamboo yarn to try.

    08/29/08 » 6:35 am »

  • design

    Have you seen this ad? I ve found it in lots of mainstream mags like Lucky, Marie Claire, etc. and it s total B.S. It s basically asserting that because it s a `natural fiber (ie. it grows from the ground), cotton is green, or environmentally friendly. Nothing could be further from the truth! Cotton uses INSANE amounts of pesticides and herbicides per pound of fabric. And those pesticides are BADDIES:

    08/30/08 » 4:02 pm »

  • p.muruganantham

    we are manufacturer all types of cotton fabrics past 20 years , we are supplying in domestic exporters, we would like to export the fabrics for your cocern ,so you kindly give for your best apportunity

    09/16/08 » 11:49 pm »

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