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Be EcoChic Event Kicks Off New York Fashion Week 2008!

by Starre Vartan · 09/07/08

I had the honor of attending the very fabulous Be EcoChic event last Thursday night, the start of the New York Fashion week MADness, and I had a blast. How could I not? The American Museum of Natural History, one of my top five fave places in NYC, lent a fantastic backdrop to the star-studded ecofashion show and party.

The event was HUGE! with hundreds filling up the space beneath the iconic blue whale that hangs over one of the main rooms in the AMNH- which I have to say was the PERFECT place to put a runway. There’s no ignoring that whale, and the connection between the aims of the folks behind the event, and the environment, were as bold and impossible to ignore as the cetacean above our heads.

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Brian Howard (The Daily Green), Johanna, Sergio Baradat (Baradat.com), and Starre Vartan (Eco Chick)

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Carl Pope (The Sierra Club) and model Angela Lindvall (Collage Foundation) were the Masters of Ceremony

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What a venue! Photo by Remy C. For more images backstage and at the after party, check Remy’s site.

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Lauren Hutton (model) in Maggie Norris Couture military coat, jodpurs and cotton shirt Photo by Remy C.

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Tamara Tunie (Law and Order) in a B. Michael recycled and reconstructed quilted cotton ball gown with yarn-embroidered garden motif

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Laura Turner Seydel (environmental activist) in silk chiffon evening dress printed with low-impact dyes

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Alek Wek (supermodel) in Ralph Rucci recycled raffia jacket, white cotton pants and turtleneck, and eco bag by wek1933

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Jon McLaughlin provided mid-show entertainment. Jon’s wearing Edun organic jeans and striped shirt

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Malin Ackerman (actress, 27 dresses) in Sue Stemp recycled black evening dress

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Tori Praver (model) in Edun organic denim evening gown, followed by Coltrane Curtis (MTV host) in Converse by John Varvatos vintage linen suit and cotton shirt

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Fini!

All images, unless otherwise indicated, by Starre Vartan.

Tags celebrities, ecofashion, fashion show

Starre Vartan is founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin's Press). A green living expert, she is managing editor of Greenopia and a contributor to The Huffington Post.

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3 Comments on “Be EcoChic Event Kicks Off New York Fashion Week 2008!”

  • “Green” Fashion Show at New York Fashion Week

    [...] Mercedes-Benz-sponsored Fashion Week will mark the global launch of the Be EcoChic Campaign, brought by the Sierra Club and a number of fashion luminaries and companies. A special group [...]

    09/09/08 » 9:24 am »

  • Inhabitat » NY FASHION WEEK: ‘Be Eco Chic’ Fashion Show

    [...] Malin Ackerman (actress) in Sue Stemp recycled black evening dress ; Alek Wek (supermodel) in Ralph … [...]

    09/10/08 » 1:30 pm »

  • WV Green News » Blog Archive » Be EcoChic Event Kicks Off New York Fashion Week 2008!

    [...] Go to Source Posted in EcoChick | Print [...]

    09/21/08 » 6:58 pm »

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