Are Aveda Products as Safe and Natural as They Claim?

Aveda-mission2

Aveda is one of those brands that has long held a reputation for being pure, natural, safe and environmentally friendly. After all, Aveda brands itself as “providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.”

But, many people are incredibly disappointed to trust in this ‘green’ image of Aveda, only to read the ingredients on their products and realize that many contain parabens, sodium laureth sulfate, artificial fragrance, petrochemicals and other ingredients of questionable safety and origin. In fact, the majority of Aveda’s products rate no better in the Cosmetic Safety Database than products from brands like MAC Cosmetics, which makes no claims about being natural or eco-friendly.

On their ingredient guide, for example, Aveda states that “what you put on your body should be as healthy and natural as what you put in it”. It then lists dozens of natural ingredients like avocado, flax, neroli, seaweed and tourmaline with nary a mention of the ingredients contained within their products that don’t fit this standard.

Aveda has rightfully earned their reputation as stewards of the environment, as they’re one of the biggest brands to do so much work raising awareness about causes like recycling, pollution and the responsible sourcing of raw materials. Aveda takes great care to ensure that when they purchase exotic ingredients like Lippia from Brazil, they’re giving back to the community and encouraging sustainability. They’re also the first beauty company to run on 100% wind power, and an industry leader in responsible packaging. Aveda has a lot to be proud of.

CR10.AvedaWind_720 x 406_2011-07-13_04-58-37-AM

Stacy Malkan of the Skin Deep Cosmetic Safety Database says that for all Aveda’s efforts, they should really be focusing on safer ingredients. “A company like Aveda, with the backing of billion-dollar Estee Lauder, really ought to be at the front of the line innovating the safest products on the market,” says Malkan. “Instead, I think what we’ve seen is a trend that the major multinational beauty companies face a lot of pressure to keep costs low, and use a lot of cheap synthetic petrochemical ingredients.”

Aveda responded by stating that they’re working on changing their formulas, actively working to replace parabens with other preservatives. Aveda Spokeswoman Suzanne Dawson says they currently offer 350 products that don’t contain parabens. They’re also seeking organic certification for more of their ingredients. Until recently, the company contended that parabens were safe (the FDA deems them so, but they also lets high levels of phthalates, BPA and lead slip under the radar, so can they really be trusted?).

We’ve certainly come a long way since women smeared products all over their bodies without a moment’s thought of what was in them. We’re demanding safer, better, more natural, more responsible – and that’s the key. If companies don’t see a good reason to change, they won’t. But if consumers come together to say “we deserve better than this”, the companies will listen.

I recently wrote to Aveda asking that they continue improving their products and practices, to truly live up to their reputation. You should, too – and do the same for any other ‘natural’ company you like that still uses questionable ingredients.

Read all about Aveda’s standards and practices at the Aveda website.

About Stephanie Rogers
Stephanie Rogers is a fashion- and beauty-obsessed freelance writer with an abiding love for kale and organic wine, living in Asheville, North Carolina.

82 Comments

  1. no, they are not. they have practices and methods that are eco-conscious to get to the end products but i would not say that the end products are “green” per se. i have used their products on my hair and no, ma’am. i went to a salon for a facial and my skin and eyes burned from one of the ayurvedic treatments.

  2. I have to say that I was one that believed I was doing the right thing by using their products (marketing once again triumphs). It is so dissapointing….I don’t know why we have to spend so much time getting to the truth about products. I feel like I spend hours reasearching the Skin Deep database (which has its own controversy), researching online and writing to companies….would be nice to find a definitive guide!

    Thanks for the post.

    Patty

  3. Pingback: Some of our brands include | Prelit Decorations

  4. Thanks for the great info…. I’ve been wondering about Aveda myself!

  5. I’ve been using Aveda products for years, and to be fair, they were talking about making products more natural before many others were AND they were big enough to really make changes in the industry. That being said, I am phasing out my use of Aveda hair care products until I see some serious changes- BUT knowing them I bet they’re on this already- I would be surprised if they weren’t going to be debuting reformulations soon.

  6. Well, this is disappointing! I love Aveda products. In fact, I’m going to an Aveda salon next week because I’m dying to color my “virgin hair” for the first time and want to use eco-safe products. I’m definitely going to quiz my stylist about this!

  7. Pingback: Quick Green Reads For The Weekend Volume Ninety. | The Good Human

  8. We’ve been chatting about Aveda for a while. It is a shame they are not more natural. I sent a letter two years ago, inquiring as to why they used such nasty ingredients in their purported ‘natural’ products. I never got a response. Ann wrote about the carcinogens and chemicals some time ago, http://eco-chick.com/2007/09/01/my-cosmetics-and-yours/ it is strange, to me, that they have not changed their ways thus far, since they have been getting bad press for at least two years???

  9. Pingback: Quick Green Reads For The Weekend Volume Ninety. » Ecosilly.com

  10. As an Aveda Concept Salon owner I wanted to share some insights. In the last two years Aveda has replaced formulas on over 10 products. This may seem low, but it takes a lot of research and testing to replace chemicals with natural ingredients. I do know that the newest product lines are in more compliance than the products originally created by Horst. At this point all products that had VOC’s have had a formula change. Other products may be discontinued and replaced with compliant product lines soon. Please know if you buy Aveda anywhere but from Aveda.com or an Aveda Salon you may be buying one of these discontinued products or versions with old formulas.

    Depending on what color service you have done with Aveda hair color, it will be 93%-99% derived from plants. This means that the actual color is coming from natural plants. The other part of the color is the chemical neccessary to bond the color to the hair. There is not other professional hair color line that comes close to what Aveda has achieved. Unfortunately if you trully want 100% natural hair color it will not stay in your hair for very long, so your best bet is no color if this what you are trying to achieve.

    Aveda also changed the formula on all of its lip colors a few months ago to be 100% nautrally derived.

    Are the products safe? I would say yes and no. Being that Aveda is trying to achieve 100% nautrally derived products, we do find that some customers have allergies to ingredients like flax seed oil. Just like any chemical based product individuals may have allergies to different ingredients. The products are safe, but may not be for every person.

    Aveda is the the first beauty company to produce its products with 100% wind power. Aveda also gives back to the communities it sources ingredients from to ensure the communities are sustainable and paid fairly for the ingredients. This is a major reason why I choose to sell only Aveda products. There are many product lines, and many with all kinds of claims, but at the end of the day Aveda is following through on its mission. Aveda is now making bottles very recycled plastic bottle caps. Bottle caps are not recyclable in many locations and we are working to send our customer lids back to Aveda to do this. There is work ahead, but I do know they are working on it.

    Success of the Aveda line will only allow Aveda to dedicate more resources to changing product formulas and to continue its environmental efforts aorund the world.

  11. Hi my name is Renee I was wondering if
    formaldhyde was in your products.

    Renee

  12. I have to say, it really frustrates me to read incorrect information on forums like this one.
    I am a colour specialist in an aveda concept salon and have been using aveda colour ever since it was launched.
    I thank Ray for clearing a few things up. I just wanted to add, that you should do your own research, ask aveda itself and be careful not to make confusing statements. aveda is not using artificial fragrance in any of its products. never have done, never will be. using pure essential oils as aroma in all their products is their main point of difference. even in the hair colour there are no masking synthetic fragrances used. most of the essential oils are now even organically resourced and so are the other plant ingredients. btw, aveda has never stated anywhere it’s products are 100% natural or organic for that matter. so, don’t be disappointed that they use some ‘non natural’ ingredients. if you want a great performing professional product you need to make compromises. in other words, if you want your shampoo to clean your hair properly, you need the ingredients to do that. and the apparently 100% organic shampoo with no surfactants won’t do that. as far as I know, it’s actually not possible to have a 100% organic product, because by law synthetic preservatives must be used to make the product ‘safe’. there you go. origins (another Estee Lauder company) have got an organic range, but not all of them are 100% as they declare on each of their products. trust me, if it would be possible, aveda would be the first company to produce only 100% organic professional products without any synthetics or ‘non natural’ ingredients.

    horst’s (founder of aveda) new company ‘intelligent nutrients’ produces organic products, but not all of them are 100% either. check them out, they are really fantastic. I use some of them, the body cleanser doesn’t foam and the shampoo is NOT 100% organic! the range is very limited, not even horst can do it. and he’s the most committed person on the planet to drive this trend, believe me.

    at the end of the day, it’s up to you, the consumer, to make an informed decision. I have plenty of guests in the salon who ask all those questions. but you cannot question a few ingredients in a product and then go on driving your car unnecessarily, go on exotic holidays by plane, keep smoking cigarettes, eat conventionally produced meat and buy cheap and nasty cosmetics from the next best supermarket.
    it just doesn’t make sense.

  13. It is very frustrating reading this post. Aveda has been around for 30 years way before this green movement start. Aveda has never said that they’re products were 100% natural. There is no way you can make a product that is 100% natural anyway without it being safe. They’re pretty close though. I just find if funny that you think they aren’t natural because a person with food allerges are advised NOT to use the products because of the natural ingredients And you’ve obviously never smelt any of their products because if you have you would know that there are no artifical fragrances in them.

  14. Do Aveda hair dyes and Toners contain a chemical called Paraphenylenediamine (PPD) as I am highly allergic to this chemical which is in most hair dyes – I am trying to find one that doesn’t contain it, before my roots get to bad. The allergy caused facial swelling, red rashy head and neck etc and I was put on a course of steroids and several other medications to help the reaction.

    Please help!!!

  15. For the comment below me. Simone…Your face burned after a facial because your skin was dirty. When you use Aveda products such as the tourmaline face mask, it can “break you out” if you don’t take care of your face. It pulls the dirt from under the skin that causes the skin to be sensitive. The only way to keep your skin from burning or breaking out is to use Aveda products regularly and keep your pores clean. Aveda products are naturally made and even their hair color is 97% naturally derived from plants.

  16. I have to correct the last comment about a dirty face being the cause of the burn…Chances are it was an inexperienced aesthetician and the wrong product was used for your skin type. and as for their hair colour I am completing in field training to become an educator specializing in this and the claim is UP TO 99% natural not 100%. As for make-up it is the only product line approved by the FDA as skin care.

  17. I am a hairstylist who became aware of the harmfull ingrediants in cosmetic products. I use to think Aveda was different then other lines but turns out they do the same cheap manufacturing of their products using chemicals that cause cancer and reproductive harm. I too would like to see them step up to the plate and make real natural products.

  18. I am laughing at Brianna’s comment that Simone’s skin was “dirty”. WHy would that matter? A facial is cleaning your skin, or should. The fact is that Aveda’s products have caused MANY, MANY allergic reactions. My first and ONLY service at an Aveda salon was a pedicure, and I had a very bad reaction to something used on my feet — hives, swollen upper lip, and ankle that lasted for many days, and which my doctor said was a bad reaction, and not the first allergic reaction to Aveda that she’d seen. Just because it’s “natural” doesn’t mean it’s good for your skin. Poison Ivy is a “natural” plant, and you wouldn’t smear that on your face, would you? Many “natural” things are incredibly irritating. And many people have allergic reactions to Aveda products.

  19. Has there been any recent research having to do with this issue? I recently left Aveda to work in another salon and have started to research this. I only worked for Aveda for a few years and felt that it was a very “corporate” brand, and very pushy to sell, sell, sell! I felt like I might as well have worked for Regis in the mall (no offense to anyone that does). I am starting to think that Aveda has a huge gimmick that manipulates consumers into buying their product. Makes them A LOT OF MONEY I am certain. Yes, they do use a lot of great certified organic ingredients, but everyone I talk to says the company has changed for the worst since Estee Lauder bought them out. Also, if they do have to have those other ingredients for preservatives, is it right for them to go on and on about how great their ingredients are? It should be black or white, not gray. I’m starting to think Aveda is another one of those corporations trying to make shortcuts wherever they can. I LOVE to do hair and have always had a passion for selling hair products…not to make money, but because people truly need them for their hair. I’m still trying to find a brand that is the real deal and truly concerned about quality products rather than taking shortcuts to make money!

  20. Also, as a former hairstylist from an Aveda salon, I would like to know how they can sell their back bar for SO CHEAP if their ingredients are so wonderful. Good ingredients are not cheap. Also, if there is a such a cheap back bar price, why is the mark up so high? For example, air control- was about $5 BB-retails for $24, Confixor $3-4BB-retails $17, Curl enhancer $4-5BB-retails $18 Men’s grooming clay about $5BB- retails $22, style prep about $5-retails $24, Damage remedy shampoo and condition together were about $30-32BB- Retail for shamp. &cond is $67 and $84..and all of these sizes are the retail sizes. Every other line I’ve seen out there marks their products 50% not almost 300+ percent. Makes you think doesn’t it.

  21. I used to use Aveda products exclusively, and did so for many years. I loved them tremendously, but noticed a lot of changes once they got bought by Estee Lauder: (they branched out a ton with a lot of salons, and at that time I felt like the whole experience changed. It seemed to become much more like a corporate workplace than a magical, energizing place that it had always been prior to that. After too many rude interactions with an Aveda salon, I quit using their products altogether. I now use Eufora and Head Organics, which I love.

  22. i worked at an aveda concept salon for 2 years as a cosmetologist. the salon was deemed a “green” salon, we didnt even have a recycling can! although i do love their color line you could still smell the awful chemicals coming from peoples hair coated in this stuff. the color conserve shampoo and conditioner…. check the ingredients they contain sulfates which are color stripping agents?! many of the aveda products contain parabens and many questionable ingredients. being owned by estee lauder has made a huge impact on the direction the company is going. i have since left the aveda concept salon and am now opening my own salon using a truthful honest company for my color and product line. not only are they honest about how they impact our lives and the environment their color is brilliant and their products are truly amazing, i couldnt be happier. PRAVANA.COM check it out you wont be dissapointed! my web site is coming soon DevotedToBeauty.com stop by some time =)

    website coming soon

  23. Ysheka Mitchell says:

    I have found Phyto and PhytoSpecific to be the most natural product line. The sulfate in the products are a coconut oil, the entire line is paraben free as well. It is not an “organic” line b/c some of the ingredients are from the sea and cant be certified. I suggest you research this line and thier color line, Subtil, it is PPD and resorcin free.. I luv it!!

  24. Ysheka Mitchell says:

    Oh, also Subtil.. low ammonia..great for relaxed hair

  25. I have to comment. A lot of you are absolutely clueless and its pathetic. To the people that said it’s impossible to make a product 100 % natural because it would be unsafe….you are probably in the dumber portion of our population. How would adding synthetic chemicals KNOWN to cause cancer and reproductive problems make a product safer? F’in idiots.

  26. After coloring my hair for about 30 years into ignorance, and without worrying about was in those products,thankfully today,I am more conscious and will dye my hair only if the product does not offer any risk to my health.

    So far, it looks like Henna is the safest option, but I wouldn’t go that route.

    Let’s keep the hope that, eventually,another safe option will show up in the market.

  27. azureminded says:

    horst could do it he has no interest in doing so obviously as i make ALL NATURAL chemical free hair and body care products that are 100% effective along with pure perfumes and i don’t even use credit my line of products heals and so could his if he cared

  28. Andriy Portyanko says:

    I believed in Aveda as a sustainable and organic, high quality products but NOT ANYMORE! My recent experience with Aveda showed me that they don’t care and disrespect clients opinion, request. I noticed that Brilliant Styling Creme has dropped in quality significantly. The cream suddenly become to runny to use and lost quality to perform as it used before. I contacted the company with the issue. as today I have no respond. Do you think it’s worth spend money on something which is not good? Think twice! I am leaving Aveda shop for good as it failing. Sorry to say that but its true. Aveda is not quality anymore!!!!!!!

  29. Does aveda hair colour have ppd in it as I am nervous about dying my hair again after my recent reaction 2 this chemical?
    Thanks

  30. @emc, here is what you are missing: 100% natural, synthetic chemical-free products can absolutely be unsafe. Take any product with water or aloe vera and bacteria will thrive, often undectected from the human eye or nose for quite some time. Microbes are serious stuff and as a general rule, some level of synthetic preservation is necessary in order to prevent contamination…which could lead to serious, skin-scarring results. So try not to be so rude and look at both sides of the story.

    @Jenny, I’m not sure about Aveda containing PPD, but I believe almost every hair coloring product uses it to bind color to the hair. PPD scares me a bit too, so I did a little research quite some time ago. It looks like you have three options:
    1. A lower-dose of PPD 2. Henna 3. Pallettes of Nature (which seems like the best bet!) If I dye my hair, I’ll be looking seriously into #3, which you can find at http://www.natureofbeauty.com.

  31. you are all quite ignorant. please don’t open your mouths with stupid comebacks like “FDA demand synthetic preservatives” “synthetic preservatives are needed or you will suffer from bacteria”, etc… so what was used before synthetics? we don’t only have one choice when wanting to go all natural, so don’t get “fustrated” becuase someone dosn’t like the products you sell and we can pin-point why we are unhappy with it. customers should know what they put into their hair and on their skin, not harassed and belittled becuase it concerns them. proof your statments are ignorant and false: http://www.100percentpure.com/default.asp http://www.chagrinvalleysoap.com/shambar.htm

  32. I have just come back to this site after a long time leaving a comment. I love this passionate discussion! I colour hair with Aveda colour every day and also teach for them in Australia. Yes, Aveda colour contains PPD. You can find it on the ingredient listing. I have plenty of new clients who are allergic to this ingredient, then they need to find an alternative product or cannot have the colour applied to their skin. I do think that some products can be 100% plant derived/organic, but only some. You will need some form of preservation for any concoctions if water and oil, otherwise they will go off very quickly. As I said before, if you want a professionally performing product you might have to compromise the content of natural ingredients. I use a 100% natural deodorant, but it doesn’t keep me dry and smelling of roses all day :)

  33. I just confirmed with customer service that both the Full Spectrum Permanent Hair Color and the Full Spectrum Deposit Only Hair Color contain p-Phenylenediamine and Resorcinol.

    Does anyone know why these are necessary for non-permanent color?

    I used the full spectrum deposit only color for years and I loved the results but it always caused minor irritation. The last time I went it was horrible – pain, swelling, itching,and a patchy bumpy rash, all around my hairline, neck, forehead, and the tops of my ears. I was miserable for weeks.

    99% plant derived does me no good when the remaining 1% is composed of nasty chemicals.

    If anyone knows of a good alternative please share. I only want to darken and / or add red, and I don’t care if the color fades out, in fact I prefer not to use anything permanent. I have heard of henna but I don’t want bright orange.

  34. Thank you eco-chick for providing us with great information on Aveda. I used to think that they are “pure” but from reading your articles and comments on here it makes me think twice about what I choose to put on my body. I have been using Aveda camomile color enhancing conditioner so I’m going to look up their ingredients to see if they are actually natural as they claimed. If not, I’m going to return my latest purchase.

    If anyone have any recommendation on safe color enhancing products, please let me know.

  35. I used to use Aveda before I was diagnosed with Fibromyalgia and pretty much became allergic to almost everything that touched my skin. Since then I have been making my own hair products using ingredients from Camden Grey, TheHerbarie.com, and Ingredients to Die For. I try to stick to the natural and ECOCERT additives. I have learned so much about synthetic ingredients and realized that companies like Aveda use way to much of them. In some of their products it seems as if they add the natural ingredients as an after thought. While investigating the synthetic products, I was very surprised to learn how many of them could be cancerous. Some of them, like polysorbate-80, they put in food all the time. It’s no wonder the cancer rate has sky rocketed in the United States. Did you know that one out of three people in the U.S. will develop some kind of cancer in their life time (usually breast cancer and prostate cancer)? I am really going to try to eat organic foods and make my own health and beauty products from now on.

  36. I just wanted to post about a brand I love that didn’t seem to get a lot of play here. After going through all of the concerns and worries people here have, and spending way to much time on http://www.cosmeticdatabase.com looking at ingredients, it seems like the safest salon-quality brand you can use is John Masters Organics. I’ve been using them for about a year and I am very happy. He runs a salon out of NYC, and also does a lot of the research people seem to be suggesting Aveda do in terms of transitioning out dangerous ingredients. His stuff is REALLY pricey, even by Aveda standards, but I’m really happy and I know I’m taking care of my health. Hope this helps!

  37. A few Aveda facts
    -Aveda hair color is 97-99% naturally derived ingredients, including all natural fragrances.
    -Aveda does NOT use artificial fragrances AT ALL. When fragrance is listed in the ingredients, it is Aveda’s PUREfume, all natural fragrances. This is listed on their product labels under the complete ingredient list.
    -Aveda products do cause allergic reactions because they contain derivatives of grass, wheat, lavender, and other natural ingredients that can cause allergic reactions. For example, if you allergic to grass, you can not use the Aveda Green Science Anti-Aging skincare line.
    -90% of Aveda’s essentail oils and 89% of the raw herbal ingredients are certified organic.
    -Aveda products are manufactured using the power of wind. They are the FIRST company to manufacture with 100% certified wind-power.
    -Aveda ingredients are obtained from all over the world using fair trade/pay practices, as well as providing indigenous peoples who supply these items with schools, clean water, and the ability to support and sustain their existing way of life.

  38. How do you feel about Neuma hair care products. They have the zero content on the back of all their bottles. Any input?

  39. You’ve saved me from spending 100.00 by going to Aveda this weekend. I am going to use that money and purchase Acure Organic Shampoo and Conditioner. Their products look really good. Was able to try their day cream at Whole Foods today and I really liked the product/ingredients. I wish WF carried Acure shampoo/conditioner, though.

    I already use John Masters and, as mentioned above, they are quite expensive, but I really LOVE his products. Acure is all organic and better priced. I noticed the free shipping code (FREESHIPPING) and have decided to order their products.

  40. Philippe Livernois says:

    Bonjour, ma copine est aller dans un salon AVEDA le 23 Décembre au Soir, et quelque heures après avoir eu un traitement pour cheveux,teinture,coupe et mise en plis, une grosse réaction allergique c’est produite qui a commencé au niveau de la tête et oreilles un gros rash dans le cou,la poitrine,le dos, le corps les jambes etc..! Les yeux enflés , des grosse plaque rouges au complet de bas en haut du corps. Bref,après 24h toujours les mêmes symptômes, demande des conseilles a la pharmacie, crème Aveeno,benadryl total plus, et benadryl pour la nuit. Maintenant le 25 au matin, les symptômes au diminuer mais toujours présent.

    C’est la premiere fois que sa l’arrive apres 7 rendez-vous au Salon AVEDA, jamais que ma copine a eu des réactions a la peau.On a manger et bu la même chose durant la soirée, le seul doute , c’est que une des coiffeuse au salon AVEDA a faite la même réactions pendant que ma copine se faisais faire une coupe il y a quelque mois. Donc, on a conclus qu’il a certaines personne qui ne tolère pas les produits AVEDA, peut-être un Spray Net , Teinture ou mousse/savon pour les cheveux.Ce sont de bon produits, mais je trouve que c’est de la fausse publication qu’ il mentionne que leurs produits sont ANTI-ALLERGIQUE.

    Si quelqu’un a eu les même symptômes , SVP. , récrivez moi !

    Merci! Joyeux Noel

  41. Phillipe – Unfortunately most people misunderstand the meaning of hypo-allergenic. Just because something is labeled as such does not mean no one will react to it….it means people are generally LESS LIKELY to react to it. Therefore, it is not false-advertising.

    To all who are having allergic reactions to hair colour, please be very careful… It has been documented that people have died from allergic reactions to hair colour (went into anaphylactic shock). If you have a serious allergy or suspect you do ALWAYS DO A PATCH TEST.

  42. I live in Minnesota and have been using Aveda hair, skin, and makeup products for over 20 years.

    However, after learning about the dangerous chemicals in many of their “natural” products, I am no longer an Aveda customer.

    To all of the defensive Aveda salon workers who have posted here, the ingredient lists speak for themselves. Yes, ingredients such as parabens are indeed natural, and they even exist in foods we eat. Even in olives, which are a wonderfully healthy food! However, do some research: they are dangerous when used in body care products.

    Aveda and Estee Lauder do much to mislead customers about their products. Just walk by an Aveda salon, with the green eco-decor and the big signs touting their “plant-derived” products. Plenty of other brands do this too.

    All I can say is, “let the buyer beware”. Aveda and Estee Lauder, with word of mouth on the internet, it’s only a matter of time before the jig is up. There are other truly natural products that are years ahead of you in terms of research. Too bad you squandered away your time on marketing rather than developing safer products.

  43. I don’t feel anyone is expecting 100% Organic products but for Aveda they do expect a bit more because the advertising of this line is clever & a bit calculated. They do make the claim about the importance of what you put on your body as well as in. So what, we can’t expect better ingredients. I am a realist & I know it’s not possible to be 100% on anything but with Aveda, I want to trust them just based on what there advertising says. With hthat said I know better. I feel since being bought by Estee Lauder, which is full of chemicals the standard will not hold to the way it was when Horst created the company. I feel the reason Aveda is careful, is due to the amount of competition out there. I don’t trust Estee Lauder who promotes toxins, false advertising but rather the demand from public to keep them on there toes. More people are demanding safer, high quality, natural ingredients & Aveda did start in that catagory. I do want to add Horsts new line, Intelligent Nutrients, is amazing. The conditioner & shampoo are always out of stock at every Whole Foods. Many people just love it. It’s not 100% pure but close enough. I also trust the integrity of any product that is under the care of a man like Horst whom I know a few who have met him & say he is a man of integrity.

  44. Nancy Prince Jackson says:

    I have recently started having allergies to hair color and went to a salon in a large city that was suppose to use products that were organic (being Aveda) and I still had the major outbreak of SEVERE rash, bumps all around the hairline and forehead and in on my scalp. I don’t know what to do anymore.

  45. Davines: Natural Pigments. No ammonia, place it straight on the hair with out use of devleoper. Lasts about 3 weeks. 98%-99% natural plant derived.

    If you are allergic to color try ammonia free and off scalp application.

    Also check your diet. Make sure you are giving your body what it needs because a healthier diet will help to prevent other types of allergic reactions. Skin will be more reactive to products if the body is already under attack on the inside.

  46. vivien matz says:

    hi all,very interesting all your comments.
    i went to a local salon about 2 years ago to get a colour correction which sold aveda products i was assured by the owner that the products were 100percent herbal,i thought great at last i have found a herbal colour i suffer from a under active thyroid which does affect the hair.
    I was very happy with the result and no reaction to the hair.
    A couple of root top ups after were fine,then the root top ups were proving a fatal,my hair started to react,i have naturally curly hair and i was losing the curl and body my hair became lifeless and dull and seemed thinner,i told the salon owner about this change he said it couldnt be the product as its all natural,i asked my GP to do my blood test to see if my thyroid level was ok and all was fine.
    i told the salon owner this he still insisted it wasnt the product,i had 1 more root treatment and again it happened it takes about 2 months for my hair to start recovery i feel very angry about this ,i have always taken care of my hair and to pay a very high price for these products is a utter scandal.
    I wonder if as mentioned above the take over to estee lauder has a link?
    can anyone please advise a good herbal colour ,i would be extremly greatful.
    thanks for your time.
    viv.

  47. I’ve never bought the natural thing from Aveda, although I have used their products. Gimmie a break all you have to do is read the label. Having said that, Aveda hair color used to seem less harsh than other products, but they recently reformulated it. After using Aveda for 9 years and being relatively pleased – my hair broke off after my last coloring session. I don’t color my hair that frequently, and I am very careful about it becoming dried out. I never use a blow dryer, not even at a salon. Aveda was always a green-washed product filled with chemicals. But I think the new product from Aveda is pretty scary considering it singed my hair when I had it dyed!

  48. Also check out EWG’s site “Skin Deep” – just google it. They have an AWESOME database of beauty products and have them rated for toxicity. I entered the ingredients of my foundation makeup and it came back a 9 out of 10 for carcinogenic! Yikes

  49. Jamie, I assume you work at Aveda in some regard?

    I am reading the label on an Aveda suncare conditioning product right now: are you telling me Stearalkonium Chloride, Palmamidopropyl Trimonium Methosulfate, Hydroxypropyl Methosulfate and Benzyl Benzoate grow in nature? Lol!

  50. I have been going to an Aveda salon for the last 2 years. I have used the Dry Remedy shampoo & conditioner & have my hair colored every 5 weeks. I have also used only Aveda products during these 2 years. The first reaction occurred after a few months of using the product (itchy spot on back). Then hair loss which I excused as hormonal. Next was hair breakage. Within the last 2 months I have experienced a skin irritation around the hairline, eyelids & along the neck. It actually looked like I have been burned. I stopped using the Aveda products & switched to Burts Bee products. I had to go to dermatologist for creme that I applied for a week. Now everything has cleared up but will not use the Aveda products again. Unfortunately, I really liked my hairstylist.

  51. I have never used aveda but have just had a massage at an aveda spa facility. I looked at the oil used afterwards, an aveda “relaxation” blend. It used chemical fragrances, no natural oils, and the rest of the ingredients read like a cheap shampoo. Weird! You would think they would at least use natural oils in their spa products! False image and promotion indeed. Yuk.

  52. When a new salon opened up in my small town, my massage therapist happened to be in the same space. Immediately I found it difficutl to be in the reception area because of the candles, and knew that these were not “natural” soya candles. Then a girl talked me into letting her put some lotion on my hands and I had to wash it off fairly quickly. I have had Environmental illness for 20 years and my body knows chemicals (especially petro) within seconds. On reading their products most say “parfum” and this is a catch all for many chenicals which do not require listing. I have also had a facial with supposedly natural oils. Within minutes I had to have the girl wah them off. These are not even close to natural products. I use essential oils at home and know the difference between a tru oil and one with synthetic properties. Keep trying Aveda!

  53. I’ve been buying the newest and greatet thing from my hairdresser for years. I’ve been disappointed in 80% of Aveda’s products…Why am I talked into an 8oz shampoo bottle that costs $18.00 to $20.00? There is a HUGE markup on them and the technition probably gets a huge cut of it. I was told to buy this special box at Christmas and it was quite a savings…I got home and it had 2 full sizes and 2 tiny for $56.00. I’m done with Aveda products. The pressure sale will be put in it’s place tomorrow..

  54. My biggest question is: why are Aveda’s color-specific shampoos full of sulfates? Didn’t anyone tell them that the sulfates are what wash out color?

    I love their styling products, but I will no longer buy their shampoos until they take out the sulfates.

  55. Leah Bateman says:

    Hi–

    I went to school at the Aveda Institute in Chapel Hill and currently work for an Aveda Spa…and I can tell you that our products are completely organic. There are ingredients on the label that contain parabens, sulfate, etc. However, those ingredients are in the amounts of less than 3% per container. If you read an ingredient label, the ingredients are in the order of the amount used per product. Those types of ingredients are at the end of the label. Also, those particular ingredients are used solely as preservatives. Smash up a fresh avacado and put that in your hair– it’s an excellent hair mask. However, you can’t bottle fresh avacado for more than a week because it spoils. You have to have something to keep these fresh, organic ingredients healthy and safe. Most of Aveda’s products have a shelf life of 12-24 months (it’s indicated on each bottle). Without some sort of preservative, our products wouldn’t last more than a few weeks. Aveda does test each preservative to insure that it has no adverse heath effects. Furthermore, Aveda does SO much for the environment beyond what you see in the public eye. All of their schools donate the tips that you leave your “student professional” go towards a charity (a different one is chose each month). Also, they hold two benefit fashion shows per year, per school: one for land conservancy and one for breast cancer. Aveda also holds “cut-a-thons” where we cut hair and give express facials for donation only. Aveda is a great company and I stand behind it 100%. Just shedding some light on this post…

  56. I had a facial done by my Aveda Salon using items froms the Enbrightenment line plus the Tourmaline mask. A few hours later, I started to develop a mottled effect on my face, by the evening it had developed into a rash that encased by face neck and ears – everywhere that the product touched me. Today, 4 days later, I am swollen to where I have lost the folds to my eyelids and still have the rash. 4 days people! 4 days!!! I am 55, have used lots of products before (expensive and inexpensive), but never have I ever had a reaction like this. I called the corporate office to speak to them about this, their response “Well what resolution do you want?” How do you respond to that??? So I’m writing this review, if it stops someone from buying Avedas products then that is the resolution I want.

  57. twinkle eyes says:

    I have tried to research hair dye products that are all natural to cover up grey hair. I’m only 34 and I have a lot of grey but I didn’t want to use any chemicals in my hair after I had an incident where approximately 40% of my hair fell out! I believe it is from a hormone inbalance. I have regained some of my hair back but it is still thin and very fine. I have since used only all natural products in my hair. Getting back to the point. I recently discovered “www.hennahut.com” which is an online store that sells all natural hair dye made two basically two ingredients. Henna and indigo. when mixed by using a percentage of each powder it can create variations of colors. It works! I did my first trial last month. I have dark brown hair so I was able to use the dark brown mixture. It worked great for the coverage…I will be a life long client of theirs! Before I was just using henna to dye my hair but I won’t any longer since I found this website. I love it! Anyway, I just wanted to pass it along…I hope this helps!

  58. If you want a green product right down to the end result, good for body, and environment, you need only go to Neways. They do everything from healthy, cosmetics, hair, house products and nutrition. They are brilliant.

  59. I am having a reaction to having my hair colored with Aveda products Thursday. It’s a burning, itching, and swelling reaction. I’m alleviating the itching with Benedryl and other antihistamines but I want to know if there is something to help get the chemical out of my hair or to releave the burning short of cutting my hair all off…something I seriously thought of doing last night.

  60. Bebe,

    Please consult with your dermatologist regarding your allergic reaction. They can provide you with the best method of treatment.

  61. Folks, try your local health food store, organic or regular supermarket. I’ve been using a self made henna & indigo mix to achieve the look I want on hair w no side effecte. Cocoa butter, Shea butter, olive oil, Argan oil are natural – just be ware they are expeller pressed as opposed to chemically extracted. When consumers demand- by not spending- these companies will respond. Rule of thumb, if you can’t pronounce it don’t use it….

  62. FAO: the person who had a horrible reaction after the Tourmaline facial.

    While I love the Tourmaline products myself, there are lots of people out there who are allergic to tourmaline.

  63. It happens to every skincare company that gets snooped up by corporations. Sorry to disappoint you, but realize that a handful of corporations own the majority of beauty brands. There has been a huge buying out going on in the industry for years. Aveda, the Body Shop, Philosophy, bare minerals, etc. got bought up. The moment, a coporation takes over, all their brands essentially come from the same pipeline, with slight adjustments in ingredient concentrations that closer fit the brand it is marketed under. Brand Marketing teams are set up in competition among the brands. Overall, the moment a giant snoops up a company, corporate greed and bottom line thinking sells out the real good ingredients. The bulk of the investment and what we’re paying as consumers goes into marketing and advertising. And despite their ‘Corporate Responsibility ‘ which has become the golden rule for current PR and good branding – if you compare the profits per year, expenditure on advertising and the tiny fraction that goes to charity projects, it is shameful. Look at the numbers. They speak loud and clearly.

  64. Im an aveda esthitician. we just learned a new facial using the outer peace line.
    These products are for people with acne which i had none. my partner had to perform the facial anyway so she could get knowledge on how to do it. Everything went fine until the next day. I woke up with with itchy hives all over my face. i asked the head esthitician if the product had anything to do with my allergic reaction. She said no like she was defending avedas image. I am PRETTY SURE that was the cause. Its the only thing i put onmy face recently and Im normally not allergic to anything. so now i have terrible bumpy red skin. When before i was a porcelain beauty. Products to be aware of at aveda
    Green science, Caribbean therapy, and outer peace. most people are allergic to the weird plant ingredients

  65. Hello , For the last few years I have been complaing about frizzy hair and i found out it was the shampoo, so i finly found Aveda and i love it my hair looks amazing , However i have been noticing more and more everyday that my scalp is sore all the time and now i have many small sores …. I dont use anything else in my hair at all ( gel, moose, hair spray ) has anyone else had this issue ??…. I have the Damage Remedy …. I hope i can find another shampoo there that works as well without this small side effect !!…. ANY HELP ???

    • You may be allergic to something in the Damage Remedy line. If you want to tame frizz, you could try a combination of Smooth Infusion and Dry Remedy.

  66. This caught my eye right off the bat. But you piss me off so bad, Aveda is one of the purest cosmetic/hair care lines you can possibly use. No line compares.
    Maybe you should do your research a little better before you say there smells are artificial. I find that you don’t have any idea what you’re talking about. You need to look more in depth into this & actually compare & contrast what you think because this whole blog is bogus

  67. Aveda’s packaging practices are atrocious and are in no way environmental. A tiny bottle of product comes in a large box stuffed with packaging. Shame on them.

  68. I worked as team leader with Aveda for several years and definitely witnessed the quality of the products fall after being bought by Estée Lauder. For me the worst thing was when they introduced synthetic perfumes into several products over the last few years. I am extremely sensitive to synthetic aromas and don’t need to read a label to tell if synthetic aromas are used! The newer men’s aroma spray has synthetic perfume, and I recall one or two other new items that made my nose itch. such a shame… their pure-fume system was what brought me to work there. now I make some of my own products, with natural bases, essential oils, and soapberries. my skin and hair are so much healthier than at any point using Aveda products, though I still have a few items I still use from them (make up mostly). Regarding allergies, two of my siblings had terrible hives- from outer peace and the dual foundation- but everyone in my family has allergies to crazy things so we just patch test everything.
    I must say that I learned a lot from Aveda, some good, some bad. But I think Horst probably despises what it has become. Yes, you need preservatives unless you keep it in the fridge but why deviate from the essential oil pure-fumes?! For really great products, make your own and check out your local farmers market- I always find great skin care lines sold there made by people who care about what they put onto/into their bodies. I’m currently a big fan of australianscent.com !

  69. wormcast says:

    Aveda Hair “Detoxifier” Shampoo contains:

    Water, Aloe Barbadensis Leaf Extract, Salvia Officinalus (Sage) Leaf Extract, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Lauramidopropyl Betaine, Babassuamidopropyl Betaine, Sodium Gluconate, Erythorbic Acid, Panthenol, Fragrance, Dimethicone Copolyol Laurate, Osostearamidopropyl Morpholine Lactate, Cocamidopropyl Pg-Dimonium Chloride Phosphate, Peg-6 Cocamide, Polyquaternium-10, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Tetrasodium Edta, Methylchloroisonthiazolinone, Methylisothiazolinone.

    ’nuff said.

  70. For 20 yrs I had sort of a golden mane but was plagued with some serious dandruff. I live in minneapolis and can remember getting my hair cut at horst’s first local institute on blaisdell ave. when aveda under his ownership introduced the scalp tonic/dandruff remedy, it’s no exaggeration to say it changed my life. A leave-in, translucent liquid applied with a dropper, it eradicated my itchy, prolifically shedding affliction in about two weeks, and after a couple of months i noticed you could skip a few days without regression. i continued using it for years. The active ingredient was zinc pyrithione, the same agent found in head & shoulders, except for the innovation that it was to be left in. Some time after lauder bought aveda, they reformulated the product, leaving out the zinc pyrithione. On discovering that, i made the rounds of every aveda salon within 50 miles and bought whatever remainders they had. The price was something like $11 for a 4oz bottle that would last about 9 months. Well where’s the profit in that? Especially in a product that you can get by using three times a week. The new formula’s active ingredient? An exfoliant-can’t remember if it was salicylic acid or something else-which of course forces the acceleration of skin cell production, which in turn increases your dependence on the chemical exfoliation; thus, when you stop using the product, even briefly, your dandruff comes back with a vengeance. That finally wised me up to the cynicism of the brand’s buyout. My supply of the old product has now, several years later, run out, and i’m looking for a source of znpy to formulate my own product, as my slowly returning dandruff urges me on. How znpy works is for another forum, but it’s got a very good safety profile which you can google. The ingredient is not sold to individuals, alas.

  71. Two years ago, I also suffered through weeks of red, bumpy, flaky, itchy skin around my eyes before figuring out that Aveda products were to blame. I am now back from a business trip where my hotel offered Aveda products. Without thinking, I used the facial soap. Lo and behold, the skin around my eyes is red, bumpy, flaky, and itchy. Unfortunately, I have to appear on national TV in three days. GACK! I really wish someone would expose Aveda for the frauds they are.

  72. Alacon- Why does your allergic reaction to their products make them frauds?

    Tons of people have allergies. People are allergic to lavender. Does that mean any company or product that uses lavender is a “fraud”?

    Make a better point before you slander a person or company.

  73. mariah neidert says:

    I am a student at an Aveda salon and I will certainly stand behind the product. I work hands on with the color everyday and it is healthier and more gentle than other Color lines. I will also say that aveda never claims to be 100% plant derived. I have never been told by any of my instructors that it is 100% organic. Actually most of the time they say it is 90% natural. I think its wrong that people pick apart a company that has made very large strides in the beauty industry. What other company produces productwith 100% wind power? None. What other beauty company hoed to other countries to build wells for those with contaminated water? And what other company recycles everything used snf only builds buildings with recycled buildings? I think aveda is trying to bring good into this world beyond cosmetics. So what if a measly 10% of their product is not all natural. They are striving to help this planet and that is something that in my opinion should be commended.

  74. mariah neidert says:

    And to that person who made a comment about aveda being a fraud: most people are actually allergic to more natural products so it is important to read any label before you use something just because you are allergic to something doesn’t make a company a fraud of you did not in fact read the label. Actually aveda requires patch tests before any Color service to ensure that no one will be allergjc to the natural ans pant derived ingredients in the formula. The point is: always always do your homework before trying something new on your skin.

  75. can i know pregnant can use aveda shampoo is it safe?

  76. Fragrance Mix 2 says:

    Hey,

    I’m allergic for a couple of years to Fragance Mix 2, I bought the Invati line as the seller repeated me that i had nothing to worry about, all perfumes were natural. as I look on the back of the shampoo bottle I see, there is still the same products that are supposed to be ones of the most allergen ingredients. I don’t know how Aveda is making there communication about all being natural and at the same time putting the most common unnatural chemicals. i’m very reluctant to use their products as my allergic reaction have lead in the past to (a lot of) hair loss.

  77. Aha moment says:

    I stumbled upon this website while researching allergy to Aveda hair products. Have noticed in recent years that my face reacts with deep, sore pimples when using Brilliant products, as well as itchy nose. This week I dug out and used Confixor and now have broken out with pimple on eyelid, over eyebrow, on neck – all places touched by hair and product. Then, it dawned on me…October 2012, had hair color at Aveda salon. When I came home and ran fingers through hair, it broke off in pieces – 1/2 inch to 2 inches on otherwise long hair. Thought at the time that it was due to over-processing, but now am considering that the color itself did the damage. Hair texture has not been the same since. Still breaks off in small pieces. That, after coloring for years with other products with no breakage. Another connection – the current Aveda products have that same overwhelming degree of scent common in Estee Lauder perfumes and cosmetics. Had I not come to this site, would not have known that Lauder purchased Aveda. I hate to abandon Aveda, as back in the day I really loved some of the products, but there is something, natural or otherwise, that just doesn’t sit well. Thanks also to whoever posted about the color-specific products. Washed with one of those shampoos one time, and hair was noticeably lightened and dried out. I kept trying to convince myself it wasn’t the Aveda, but am afraid that it is. The up side is no longer spending the big dollars, sigh…

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>