Aveda is one of those brands that has long held a reputation for being pure, natural, safe and environmentally friendly. After all, Aveda brands itself as “providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.”
But, many people are incredibly disappointed to trust in this ‘green’ image of Aveda, only to read the ingredients on their products and realize that many contain parabens, sodium laureth sulfate, artificial fragrance, petrochemicals and other ingredients of questionable safety and origin. In fact, the majority of Aveda’s products rate no better in the Cosmetic Safety Database than products from brands like MAC Cosmetics, which makes no claims about being natural or eco-friendly.
On their ingredient guide, for example, Aveda states that “what you put on your body should be as healthy and natural as what you put in it”. It then lists dozens of natural ingredients like avocado, flax, neroli, seaweed and tourmaline with nary a mention of the ingredients contained within their products that don’t fit this standard.
Aveda has rightfully earned their reputation as stewards of the environment, as they’re one of the biggest brands to do so much work raising awareness about causes like recycling, pollution and the responsible sourcing of raw materials. Aveda takes great care to ensure that when they purchase exotic ingredients like Lippia from Brazil, they’re giving back to the community and encouraging sustainability. They’re also the first beauty company to run on 100% wind power, and an industry leader in responsible packaging. Aveda has a lot to be proud of.
Stacy Malkan of the Skin Deep Cosmetic Safety Database says that for all Aveda’s efforts, they should really be focusing on safer ingredients. “A company like Aveda, with the backing of billion-dollar Estee Lauder, really ought to be at the front of the line innovating the safest products on the market,” says Malkan. “Instead, I think what we’ve seen is a trend that the major multinational beauty companies face a lot of pressure to keep costs low, and use a lot of cheap synthetic petrochemical ingredients.”
Aveda responded by stating that they’re working on changing their formulas, actively working to replace parabens with other preservatives. Aveda Spokeswoman Suzanne Dawson says they currently offer 350 products that don’t contain parabens. They’re also seeking organic certification for more of their ingredients. Until recently, the company contended that parabens were safe (the FDA deems them so, but they also lets high levels of phthalates, BPA and lead slip under the radar, so can they really be trusted?).
We’ve certainly come a long way since women smeared products all over their bodies without a moment’s thought of what was in them. We’re demanding safer, better, more natural, more responsible – and that’s the key. If companies don’t see a good reason to change, they won’t. But if consumers come together to say “we deserve better than this”, the companies will listen.
I recently wrote to Aveda asking that they continue improving their products and practices, to truly live up to their reputation. You should, too – and do the same for any other ‘natural’ company you like that still uses questionable ingredients.
Read all about Aveda’s standards and practices at the Aveda website.
no, they are not. they have practices and methods that are eco-conscious to get to the end products but i would not say that the end products are “green” per se. i have used their products on my hair and no, ma’am. i went to a salon for a facial and my skin and eyes burned from one of the ayurvedic treatments.
11/04/08 » 6:37 pm »
I have to say that I was one that believed I was doing the right thing by using their products (marketing once again triumphs). It is so dissapointing….I don’t know why we have to spend so much time getting to the truth about products. I feel like I spend hours reasearching the Skin Deep database (which has its own controversy), researching online and writing to companies….would be nice to find a definitive guide!
Thanks for the post.
Patty
11/05/08 » 5:03 am »
Some of our brands include | Prelit Decorations
[...] Are Aveda Products as Safe and Natural as They Claim? [...]
11/05/08 » 6:23 am »
Thanks for the great info…. I’ve been wondering about Aveda myself!
11/05/08 » 11:53 am »
I’ve been using Aveda products for years, and to be fair, they were talking about making products more natural before many others were AND they were big enough to really make changes in the industry. That being said, I am phasing out my use of Aveda hair care products until I see some serious changes- BUT knowing them I bet they’re on this already- I would be surprised if they weren’t going to be debuting reformulations soon.
11/05/08 » 4:05 pm »
Well, this is disappointing! I love Aveda products. In fact, I’m going to an Aveda salon next week because I’m dying to color my “virgin hair” for the first time and want to use eco-safe products. I’m definitely going to quiz my stylist about this!
11/06/08 » 7:01 pm »
Quick Green Reads For The Weekend Volume Ninety. | The Good Human
[...] Are Aveda products as safe and natural as they claim? Many people are incredibly disappointed to trust in this ‘green’ image of Aveda, only to read the ingredients on their products and realize that many contain parabens, sodium laureth sulfate, artificial fragrance, petrochemicals and other ingredients of questionable safety and origin. [...]
11/07/08 » 7:01 am »
We’ve been chatting about Aveda for a while. It is a shame they are not more natural. I sent a letter two years ago, inquiring as to why they used such nasty ingredients in their purported ‘natural’ products. I never got a response. Ann wrote about the carcinogens and chemicals some time ago, http://eco-chick.com/2007/09/0.....and-yours/ it is strange, to me, that they have not changed their ways thus far, since they have been getting bad press for at least two years???
11/07/08 » 12:21 pm »
Quick Green Reads For The Weekend Volume Ninety. » Ecosilly.com
[...] Are Aveda products as safe and natural as they claim? Many people are incredibly disappointed to trust in this ‘green’ image of Aveda, only to read the ingredients on their products and realize that many contain parabens, sodium laureth sulfate, artificial fragrance, petrochemicals and other ingredients of questionable safety and origin. [...]
11/10/08 » 12:25 pm »
As an Aveda Concept Salon owner I wanted to share some insights. In the last two years Aveda has replaced formulas on over 10 products. This may seem low, but it takes a lot of research and testing to replace chemicals with natural ingredients. I do know that the newest product lines are in more compliance than the products originally created by Horst. At this point all products that had VOC’s have had a formula change. Other products may be discontinued and replaced with compliant product lines soon. Please know if you buy Aveda anywhere but from Aveda.com or an Aveda Salon you may be buying one of these discontinued products or versions with old formulas.
Depending on what color service you have done with Aveda hair color, it will be 93%-99% derived from plants. This means that the actual color is coming from natural plants. The other part of the color is the chemical neccessary to bond the color to the hair. There is not other professional hair color line that comes close to what Aveda has achieved. Unfortunately if you trully want 100% natural hair color it will not stay in your hair for very long, so your best bet is no color if this what you are trying to achieve.
Aveda also changed the formula on all of its lip colors a few months ago to be 100% nautrally derived.
Are the products safe? I would say yes and no. Being that Aveda is trying to achieve 100% nautrally derived products, we do find that some customers have allergies to ingredients like flax seed oil. Just like any chemical based product individuals may have allergies to different ingredients. The products are safe, but may not be for every person.
Aveda is the the first beauty company to produce its products with 100% wind power. Aveda also gives back to the communities it sources ingredients from to ensure the communities are sustainable and paid fairly for the ingredients. This is a major reason why I choose to sell only Aveda products. There are many product lines, and many with all kinds of claims, but at the end of the day Aveda is following through on its mission. Aveda is now making bottles very recycled plastic bottle caps. Bottle caps are not recyclable in many locations and we are working to send our customer lids back to Aveda to do this. There is work ahead, but I do know they are working on it.
Success of the Aveda line will only allow Aveda to dedicate more resources to changing product formulas and to continue its environmental efforts aorund the world.
11/30/08 » 10:39 pm »
Hi my name is Renee I was wondering if
formaldhyde was in your products.
Renee
12/07/08 » 12:27 pm »
I have to say, it really frustrates me to read incorrect information on forums like this one.
I am a colour specialist in an aveda concept salon and have been using aveda colour ever since it was launched.
I thank Ray for clearing a few things up. I just wanted to add, that you should do your own research, ask aveda itself and be careful not to make confusing statements. aveda is not using artificial fragrance in any of its products. never have done, never will be. using pure essential oils as aroma in all their products is their main point of difference. even in the hair colour there are no masking synthetic fragrances used. most of the essential oils are now even organically resourced and so are the other plant ingredients. btw, aveda has never stated anywhere it’s products are 100% natural or organic for that matter. so, don’t be disappointed that they use some ‘non natural’ ingredients. if you want a great performing professional product you need to make compromises. in other words, if you want your shampoo to clean your hair properly, you need the ingredients to do that. and the apparently 100% organic shampoo with no surfactants won’t do that. as far as I know, it’s actually not possible to have a 100% organic product, because by law synthetic preservatives must be used to make the product ‘safe’. there you go. origins (another Estee Lauder company) have got an organic range, but not all of them are 100% as they declare on each of their products. trust me, if it would be possible, aveda would be the first company to produce only 100% organic professional products without any synthetics or ‘non natural’ ingredients.
horst’s (founder of aveda) new company ‘intelligent nutrients’ produces organic products, but not all of them are 100% either. check them out, they are really fantastic. I use some of them, the body cleanser doesn’t foam and the shampoo is NOT 100% organic! the range is very limited, not even horst can do it. and he’s the most committed person on the planet to drive this trend, believe me.
at the end of the day, it’s up to you, the consumer, to make an informed decision. I have plenty of guests in the salon who ask all those questions. but you cannot question a few ingredients in a product and then go on driving your car unnecessarily, go on exotic holidays by plane, keep smoking cigarettes, eat conventionally produced meat and buy cheap and nasty cosmetics from the next best supermarket.
it just doesn’t make sense.
12/20/08 » 3:20 am »
It is very frustrating reading this post. Aveda has been around for 30 years way before this green movement start. Aveda has never said that they’re products were 100% natural. There is no way you can make a product that is 100% natural anyway without it being safe. They’re pretty close though. I just find if funny that you think they aren’t natural because a person with food allerges are advised NOT to use the products because of the natural ingredients And you’ve obviously never smelt any of their products because if you have you would know that there are no artifical fragrances in them.
01/05/09 » 12:56 pm »
Do Aveda hair dyes and Toners contain a chemical called Paraphenylenediamine (PPD) as I am highly allergic to this chemical which is in most hair dyes – I am trying to find one that doesn’t contain it, before my roots get to bad. The allergy caused facial swelling, red rashy head and neck etc and I was put on a course of steroids and several other medications to help the reaction.
Please help!!!
02/28/09 » 11:27 pm »
For the comment below me. Simone…Your face burned after a facial because your skin was dirty. When you use Aveda products such as the tourmaline face mask, it can “break you out” if you don’t take care of your face. It pulls the dirt from under the skin that causes the skin to be sensitive. The only way to keep your skin from burning or breaking out is to use Aveda products regularly and keep your pores clean. Aveda products are naturally made and even their hair color is 97% naturally derived from plants.
09/17/09 » 9:29 pm »
I have to correct the last comment about a dirty face being the cause of the burn…Chances are it was an inexperienced aesthetician and the wrong product was used for your skin type. and as for their hair colour I am completing in field training to become an educator specializing in this and the claim is UP TO 99% natural not 100%. As for make-up it is the only product line approved by the FDA as skin care.
12/12/09 » 8:14 pm »
I am a hairstylist who became aware of the harmfull ingrediants in cosmetic products. I use to think Aveda was different then other lines but turns out they do the same cheap manufacturing of their products using chemicals that cause cancer and reproductive harm. I too would like to see them step up to the plate and make real natural products.
03/25/10 » 5:58 am »
I am laughing at Brianna’s comment that Simone’s skin was “dirty”. WHy would that matter? A facial is cleaning your skin, or should. The fact is that Aveda’s products have caused MANY, MANY allergic reactions. My first and ONLY service at an Aveda salon was a pedicure, and I had a very bad reaction to something used on my feet — hives, swollen upper lip, and ankle that lasted for many days, and which my doctor said was a bad reaction, and not the first allergic reaction to Aveda that she’d seen. Just because it’s “natural” doesn’t mean it’s good for your skin. Poison Ivy is a “natural” plant, and you wouldn’t smear that on your face, would you? Many “natural” things are incredibly irritating. And many people have allergic reactions to Aveda products.
07/20/10 » 9:14 pm »
Has there been any recent research having to do with this issue? I recently left Aveda to work in another salon and have started to research this. I only worked for Aveda for a few years and felt that it was a very “corporate” brand, and very pushy to sell, sell, sell! I felt like I might as well have worked for Regis in the mall (no offense to anyone that does). I am starting to think that Aveda has a huge gimmick that manipulates consumers into buying their product. Makes them A LOT OF MONEY I am certain. Yes, they do use a lot of great certified organic ingredients, but everyone I talk to says the company has changed for the worst since Estee Lauder bought them out. Also, if they do have to have those other ingredients for preservatives, is it right for them to go on and on about how great their ingredients are? It should be black or white, not gray. I’m starting to think Aveda is another one of those corporations trying to make shortcuts wherever they can. I LOVE to do hair and have always had a passion for selling hair products…not to make money, but because people truly need them for their hair. I’m still trying to find a brand that is the real deal and truly concerned about quality products rather than taking shortcuts to make money!
11/05/10 » 8:39 pm »
Also, as a former hairstylist from an Aveda salon, I would like to know how they can sell their back bar for SO CHEAP if their ingredients are so wonderful. Good ingredients are not cheap. Also, if there is a such a cheap back bar price, why is the mark up so high? For example, air control- was about $5 BB-retails for $24, Confixor $3-4BB-retails $17, Curl enhancer $4-5BB-retails $18 Men’s grooming clay about $5BB- retails $22, style prep about $5-retails $24, Damage remedy shampoo and condition together were about $30-32BB- Retail for shamp. &cond is $67 and $84..and all of these sizes are the retail sizes. Every other line I’ve seen out there marks their products 50% not almost 300+ percent. Makes you think doesn’t it.
11/05/10 » 8:59 pm »
I used to use Aveda products exclusively, and did so for many years. I loved them tremendously, but noticed a lot of changes once they got bought by Estee Lauder: (they branched out a ton with a lot of salons, and at that time I felt like the whole experience changed. It seemed to become much more like a corporate workplace than a magical, energizing place that it had always been prior to that. After too many rude interactions with an Aveda salon, I quit using their products altogether. I now use Eufora and Head Organics, which I love.
01/24/11 » 2:55 pm »
i worked at an aveda concept salon for 2 years as a cosmetologist. the salon was deemed a “green” salon, we didnt even have a recycling can! although i do love their color line you could still smell the awful chemicals coming from peoples hair coated in this stuff. the color conserve shampoo and conditioner…. check the ingredients they contain sulfates which are color stripping agents?! many of the aveda products contain parabens and many questionable ingredients. being owned by estee lauder has made a huge impact on the direction the company is going. i have since left the aveda concept salon and am now opening my own salon using a truthful honest company for my color and product line. not only are they honest about how they impact our lives and the environment their color is brilliant and their products are truly amazing, i couldnt be happier. PRAVANA.COM check it out you wont be dissapointed! my web site is coming soon DevotedToBeauty.com stop by some time =)
website coming soon
02/19/11 » 12:53 pm »
I have found Phyto and PhytoSpecific to be the most natural product line. The sulfate in the products are a coconut oil, the entire line is paraben free as well. It is not an “organic” line b/c some of the ingredients are from the sea and cant be certified. I suggest you research this line and thier color line, Subtil, it is PPD and resorcin free.. I luv it!!
02/25/11 » 12:05 am »
Oh, also Subtil.. low ammonia..great for relaxed hair
02/25/11 » 12:15 am »
I have to comment. A lot of you are absolutely clueless and its pathetic. To the people that said it’s impossible to make a product 100 % natural because it would be unsafe….you are probably in the dumber portion of our population. How would adding synthetic chemicals KNOWN to cause cancer and reproductive problems make a product safer? F’in idiots.
03/05/11 » 11:06 am »
After coloring my hair for about 30 years into ignorance, and without worrying about was in those products,thankfully today,I am more conscious and will dye my hair only if the product does not offer any risk to my health.
So far, it looks like Henna is the safest option, but I wouldn’t go that route.
Let’s keep the hope that, eventually,another safe option will show up in the market.
03/09/11 » 9:04 am »
horst could do it he has no interest in doing so obviously as i make ALL NATURAL chemical free hair and body care products that are 100% effective along with pure perfumes and i don’t even use credit my line of products heals and so could his if he cared
03/24/11 » 5:40 pm »
I believed in Aveda as a sustainable and organic, high quality products but NOT ANYMORE! My recent experience with Aveda showed me that they don’t care and disrespect clients opinion, request. I noticed that Brilliant Styling Creme has dropped in quality significantly. The cream suddenly become to runny to use and lost quality to perform as it used before. I contacted the company with the issue. as today I have no respond. Do you think it’s worth spend money on something which is not good? Think twice! I am leaving Aveda shop for good as it failing. Sorry to say that but its true. Aveda is not quality anymore!!!!!!!
04/04/11 » 11:57 pm »
Does aveda hair colour have ppd in it as I am nervous about dying my hair again after my recent reaction 2 this chemical?
Thanks
04/12/11 » 1:49 pm »
@emc, here is what you are missing: 100% natural, synthetic chemical-free products can absolutely be unsafe. Take any product with water or aloe vera and bacteria will thrive, often undectected from the human eye or nose for quite some time. Microbes are serious stuff and as a general rule, some level of synthetic preservation is necessary in order to prevent contamination…which could lead to serious, skin-scarring results. So try not to be so rude and look at both sides of the story.
@Jenny, I’m not sure about Aveda containing PPD, but I believe almost every hair coloring product uses it to bind color to the hair. PPD scares me a bit too, so I did a little research quite some time ago. It looks like you have three options:
1. A lower-dose of PPD 2. Henna 3. Pallettes of Nature (which seems like the best bet!) If I dye my hair, I’ll be looking seriously into #3, which you can find at http://www.natureofbeauty.com.
04/26/11 » 3:05 pm »
you are all quite ignorant. please don’t open your mouths with stupid comebacks like “FDA demand synthetic preservatives” “synthetic preservatives are needed or you will suffer from bacteria”, etc… so what was used before synthetics? we don’t only have one choice when wanting to go all natural, so don’t get “fustrated” becuase someone dosn’t like the products you sell and we can pin-point why we are unhappy with it. customers should know what they put into their hair and on their skin, not harassed and belittled becuase it concerns them. proof your statments are ignorant and false: http://www.100percentpure.com/default.asp http://www.chagrinvalleysoap.com/shambar.htm
06/06/11 » 12:20 am »
I have just come back to this site after a long time leaving a comment. I love this passionate discussion! I colour hair with Aveda colour every day and also teach for them in Australia. Yes, Aveda colour contains PPD. You can find it on the ingredient listing. I have plenty of new clients who are allergic to this ingredient, then they need to find an alternative product or cannot have the colour applied to their skin. I do think that some products can be 100% plant derived/organic, but only some. You will need some form of preservation for any concoctions if water and oil, otherwise they will go off very quickly. As I said before, if you want a professionally performing product you might have to compromise the content of natural ingredients. I use a 100% natural deodorant, but it doesn’t keep me dry and smelling of roses all day
08/01/11 » 3:21 am »
I just confirmed with customer service that both the Full Spectrum Permanent Hair Color and the Full Spectrum Deposit Only Hair Color contain p-Phenylenediamine and Resorcinol.
Does anyone know why these are necessary for non-permanent color?
I used the full spectrum deposit only color for years and I loved the results but it always caused minor irritation. The last time I went it was horrible – pain, swelling, itching,and a patchy bumpy rash, all around my hairline, neck, forehead, and the tops of my ears. I was miserable for weeks.
99% plant derived does me no good when the remaining 1% is composed of nasty chemicals.
If anyone knows of a good alternative please share. I only want to darken and / or add red, and I don’t care if the color fades out, in fact I prefer not to use anything permanent. I have heard of henna but I don’t want bright orange.
09/19/11 » 5:28 pm »
Thank you eco-chick for providing us with great information on Aveda. I used to think that they are “pure” but from reading your articles and comments on here it makes me think twice about what I choose to put on my body. I have been using Aveda camomile color enhancing conditioner so I’m going to look up their ingredients to see if they are actually natural as they claimed. If not, I’m going to return my latest purchase.
If anyone have any recommendation on safe color enhancing products, please let me know.
09/22/11 » 11:26 am »
I used to use Aveda before I was diagnosed with Fibromyalgia and pretty much became allergic to almost everything that touched my skin. Since then I have been making my own hair products using ingredients from Camden Grey, TheHerbarie.com, and Ingredients to Die For. I try to stick to the natural and ECOCERT additives. I have learned so much about synthetic ingredients and realized that companies like Aveda use way to much of them. In some of their products it seems as if they add the natural ingredients as an after thought. While investigating the synthetic products, I was very surprised to learn how many of them could be cancerous. Some of them, like polysorbate-80, they put in food all the time. It’s no wonder the cancer rate has sky rocketed in the United States. Did you know that one out of three people in the U.S. will develop some kind of cancer in their life time (usually breast cancer and prostate cancer)? I am really going to try to eat organic foods and make my own health and beauty products from now on.
10/02/11 » 11:51 pm »
I just wanted to post about a brand I love that didn’t seem to get a lot of play here. After going through all of the concerns and worries people here have, and spending way to much time on http://www.cosmeticdatabase.com looking at ingredients, it seems like the safest salon-quality brand you can use is John Masters Organics. I’ve been using them for about a year and I am very happy. He runs a salon out of NYC, and also does a lot of the research people seem to be suggesting Aveda do in terms of transitioning out dangerous ingredients. His stuff is REALLY pricey, even by Aveda standards, but I’m really happy and I know I’m taking care of my health. Hope this helps!
10/20/11 » 11:40 am »
A few Aveda facts
-Aveda hair color is 97-99% naturally derived ingredients, including all natural fragrances.
-Aveda does NOT use artificial fragrances AT ALL. When fragrance is listed in the ingredients, it is Aveda’s PUREfume, all natural fragrances. This is listed on their product labels under the complete ingredient list.
-Aveda products do cause allergic reactions because they contain derivatives of grass, wheat, lavender, and other natural ingredients that can cause allergic reactions. For example, if you allergic to grass, you can not use the Aveda Green Science Anti-Aging skincare line.
-90% of Aveda’s essentail oils and 89% of the raw herbal ingredients are certified organic.
-Aveda products are manufactured using the power of wind. They are the FIRST company to manufacture with 100% certified wind-power.
-Aveda ingredients are obtained from all over the world using fair trade/pay practices, as well as providing indigenous peoples who supply these items with schools, clean water, and the ability to support and sustain their existing way of life.
10/23/11 » 12:08 pm »
How do you feel about Neuma hair care products. They have the zero content on the back of all their bottles. Any input?
10/24/11 » 5:25 pm »
You’ve saved me from spending 100.00 by going to Aveda this weekend. I am going to use that money and purchase Acure Organic Shampoo and Conditioner. Their products look really good. Was able to try their day cream at Whole Foods today and I really liked the product/ingredients. I wish WF carried Acure shampoo/conditioner, though.
I already use John Masters and, as mentioned above, they are quite expensive, but I really LOVE his products. Acure is all organic and better priced. I noticed the free shipping code (FREESHIPPING) and have decided to order their products.
12/01/11 » 9:19 pm »
Bonjour, ma copine est aller dans un salon AVEDA le 23 Décembre au Soir, et quelque heures après avoir eu un traitement pour cheveux,teinture,coupe et mise en plis, une grosse réaction allergique c’est produite qui a commencé au niveau de la tête et oreilles un gros rash dans le cou,la poitrine,le dos, le corps les jambes etc..! Les yeux enflés , des grosse plaque rouges au complet de bas en haut du corps. Bref,après 24h toujours les mêmes symptômes, demande des conseilles a la pharmacie, crème Aveeno,benadryl total plus, et benadryl pour la nuit. Maintenant le 25 au matin, les symptômes au diminuer mais toujours présent.
C’est la premiere fois que sa l’arrive apres 7 rendez-vous au Salon AVEDA, jamais que ma copine a eu des réactions a la peau.On a manger et bu la même chose durant la soirée, le seul doute , c’est que une des coiffeuse au salon AVEDA a faite la même réactions pendant que ma copine se faisais faire une coupe il y a quelque mois. Donc, on a conclus qu’il a certaines personne qui ne tolère pas les produits AVEDA, peut-être un Spray Net , Teinture ou mousse/savon pour les cheveux.Ce sont de bon produits, mais je trouve que c’est de la fausse publication qu’ il mentionne que leurs produits sont ANTI-ALLERGIQUE.
Si quelqu’un a eu les même symptômes , SVP. , récrivez moi !
Merci! Joyeux Noel
12/25/11 » 2:25 pm »
Phillipe – Unfortunately most people misunderstand the meaning of hypo-allergenic. Just because something is labeled as such does not mean no one will react to it….it means people are generally LESS LIKELY to react to it. Therefore, it is not false-advertising.
To all who are having allergic reactions to hair colour, please be very careful… It has been documented that people have died from allergic reactions to hair colour (went into anaphylactic shock). If you have a serious allergy or suspect you do ALWAYS DO A PATCH TEST.
01/12/12 » 4:39 am »
I live in Minnesota and have been using Aveda hair, skin, and makeup products for over 20 years.
However, after learning about the dangerous chemicals in many of their “natural” products, I am no longer an Aveda customer.
To all of the defensive Aveda salon workers who have posted here, the ingredient lists speak for themselves. Yes, ingredients such as parabens are indeed natural, and they even exist in foods we eat. Even in olives, which are a wonderfully healthy food! However, do some research: they are dangerous when used in body care products.
Aveda and Estee Lauder do much to mislead customers about their products. Just walk by an Aveda salon, with the green eco-decor and the big signs touting their “plant-derived” products. Plenty of other brands do this too.
All I can say is, “let the buyer beware”. Aveda and Estee Lauder, with word of mouth on the internet, it’s only a matter of time before the jig is up. There are other truly natural products that are years ahead of you in terms of research. Too bad you squandered away your time on marketing rather than developing safer products.
01/19/12 » 5:41 pm »