I walked into a Gilly Hicks store yesterday at the Palisades Mall in Rockland County, thinking it was a Hollister… They both look totally alike from the outside, this make-beleive Key West exterior.

I was greeted by a couple of puzzled teenage girls trying to tell me something I couldn’t hear over the loud speaker… I walked towards a table with all these nude men photography books and starting thinking what did I just walk into.

I looked all around me, at all these cubicles, low light, all women’s things… fake breast cups, undies… and realized maybe this wasn’t Hollister after all, but it’s new sister store. News to me.

Why can’t they do something that classy with sustainable lines… maybe they are… but I didn’t stay to ask which lines were up to eco-chick standards… I think I’ll leave that to one of your bloggers.