Frei Designs Fall/Winter 2009 Collection: Good Mourning

Frei Designs continues to capture my attention, and I think you can see why, below. When I was style editing for Plenty, I chose one of their white blouses for my evening wear shoot and the quality, the unique look, the utter perfection of it’s design made it a standout.

Frei’s Fall/Winter 2009 collection shows a real evolution in design from their first collections, which were noteworthy. See images below and much more on their site. Annie Novotny’s take on modern Victoriana (and interestingly, mourning photography) results in a dark but refined sense of dressing that has really captured a moment in time, an essence of melancholy structure that is apropos and also a bit revolutionary for the times.

Frei Is:

Made with carefully-chosen materials:
• 80% organic
• no agrochemicals
• fast-renewing resources
• low-impact or no-impact dying
Sewn in Chicago by workers who receive a fair and living wage.
Shipped using recycled materials.

And Frei Designs now has it’s own blog, Adventures in Sustainable Design and a boutique too, called Workshop. Located in Chicago.

Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin's Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst's The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that's where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.

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One Comment on “Frei Designs Fall/Winter 2009 Collection: Good Mourning”

Katrina Russo
You are right Starre, the Frei collection does create a silhouette from beginning to end. I can see why it has been in your memory since Plenty.
Happy shopping,
Katrina Russo
@katluvsshoes
Shop.com Ambassador
11/12/09 » 7:40 pm »