Sneak Peek of H&M’s Garden Collection: Organic Cotton, Tencel, Recycled Polyester and So, So Pretty!

I had heard whisperings of this new collection upcoming from H&M; it’s their first big line of eco fashion (they’ve done some pieces here and there previously). And it was worth the wait! Check out the gorgeous pieces in FabSugar’s video, above. Really the colors, patterns, whimsy and fun of the collection just make me smile.

I’m thinking that the recycled polyester strapless dress (in ivory, natch) would be perfect for my various summery plans upcoming as soon as the weather turns. Which is your favorite piece?

The collection hits stores with women’s sections on March 25th.

Check out more fashion goodness at FabSugar, PopSugar’s fashion site.

dresses, eco fashion, garden, h&m

Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin's Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst's The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that's where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.

2 Comments on “Sneak Peek of H&M’s Garden Collection: Organic Cotton, Tencel, Recycled Polyester and So, So Pretty!”

Shawna Coronado

Very cute!
Can’t wait to get my hands on them..

03/15/10 » 10:07 am »
Angela

I am SO excited about this line! The closest H&M only had a couple of pieces, so I’m planning on checking out the one in San Francisco this weekend.

03/17/10 » 8:51 pm »