Equa Eco Boutique in London: British Style, Ethically

Starre Vartan, editor of Eco Chick, in front of Equa‘s lovely window displays.

I was wandering North London recently with one of my best friends, and was deep in conversation with her on the way to the pub. When what to my wondering eyes should appear? A lovely window display that turned my head with it’s stylish display – and then I noticed that the store was eco-boutique Equa!

What a find. Of course I had to stop in, and I’m so glad I did, as I got two key pieces for Spring/Summer that are going to work perfectly with my current wardrobe mix (and well into the future).

If you visit London anytime soon (or are lucky enough to live there!) check out this great store which also boasts a superfriendly, not-snobby-at-all team of ladies to help you with sizes or style opinions.

More images after the jump!

Inside the dressing room at Equa. Me on the left trying on what will be my go-to pataloon-inspired pants for Summer, and my friend Jenn Cross trying on a fabulously striped People Tree dress (which I bought too!)

Shopping the pretty-print dresses, flowy tops and other eco-cuteness.

The main display table at Equa.

My friend Jenn fell in love with these gorgeous boots by Terra Plana – and they were on sale too!

designer, eco fashion, Fashion, organic cotton, sustainable

Starre Vartan is the founder and editor-in-chief of Eco-Chick and author of The Eco-Chick Guide to Life (St. Martin's Press). A problogger and oft-quoted green living expert who has been featured in the NYTimes, Elle, Glamour and Whole Living, she is a contributor to The Huffington Post, Inhabitat, and Hearst's The Daily Green, and is currently editor-at-large for Coco Eco Magazine. An active ecofashionista, she has style edited for Plenty magazine and coordinated runway shows. She splits her time between Connecticut and NYC and calls Sydney, Australia her second home, even though it was her first (as that's where she was born and most of her family resides). When not writing, blogging, or researching her next book, she is trailrunning, trying to cook, or snowboarding.