Fashion Me Green: The London Project


We love Fashion Me Green here at Eco Chick (in fact, Greta, the founder of the site blogged with us last year!). This breakout eco fashion site is home to one of my fave eco fashion editorials to date, the FMG city ‘projects’ wherein site publisher Greta Eagan travels to a foreign (or domestic!) city, finds amazing vernacular ethical wares and accessories, and puts together a gorgeous shoot worthy of a glossy mag featuring a local notable fashionista.

Greta has curated projects in LA, New York, Boulder and San Francisco, and the latest installment takes place in London, England, where the lovely Caroline Issa, Tank Magazine’s founder, modeled for the editorial. The shots here are just a sneak peek; check out the site for more details, and to learn more about the designers featured (not to mention find all the info to and shop the shoot)!




About Starre Vartan
Starre Vartan is editor-in-chief of and the author of the Eco-Chick Guide to Life.


  1. It’s so hard to find interesting eco brands that AREN’T unbearably ugly on the net; we need more sites like eco-chick! And more shopping options here in the US.

    I’m in the process of starting one, with fashion (obviously) in the forefront. Thanks for keeping me inspired as I move forward : )

  2. I love these outfits! Although I don’t know a lot of things about fashion so I guess that’s not saying a lot. But I know a lot of things about green and these dresses make me smile.

    I love the second one the best. Although I’m not a big fan of boots overall.

Leave a Reply

Your email address will not be published. Required fields are marked *