Emma Watson's Sustainable Style Collection for People Tree

EW Shirt and mini skirt

The newest installment of Harry Potter (Harry Potter and The Deathly Hallows: Part 1) came out this past weekend and the world could not wait to see their favorite actors battle with the evil wizards that aim to take down the good (for good!). If you are a fan of the series, you’ve seen Emma Watson’s Hermoine mature from a timid, supersmart wizard-in-training to one of the most powerful Muggles on-screen.

Actress Emma Watson, who plays Hermoine, has also grown up, from cute girl to fashion icon, with her latest modelling contract for Burberry. But Watson’s more than just a poster girl, she’s an ethical fashionista too, having recently collaborated with the UK’s super-sustainable line People Tree.

EW Pinafore dress

Emma’s line is called “Love from Emma” and though it’s technically for girls, there are some really cute pieces ladies of any age could rock. To ensure the sustainable characteristics are met, People Tree works with 50 Fair Trade groups in 15 countries. That means more work for more artisans. In other words more work means better conditions which leads to the alleviation of poverty (now that is cool.)

EW tulip dress

The methods used to make the beautiful collections are eco-sound. Most of the cotton used is certified organic and Fairtrade and all of the dyes are natural. Most of the materials are local so nontoxic textiles are chosen. The artisans know how to make the best of these methods so the collections are beautiful while still being low-impact. Artisans are also employed, so the collections include handwoven fabrics.

EWCardigan and top

Emma Watson revealed her collection this summer, championed via (megagreenie himself) Prince Charles and demonstrated that the talents of the screen star go way beyond cute witchery. Her collection for People Tree is adorable and unique. I love the details that she has keen look-out for and which can be seen in such sustainable, chic items as, The Salmon Pink Grecian Dress, The Loretto Button Dress, and The Kitebrook Shorts.


Emma Visits Bangladesh…see how the fabrics for the People Tree collection are made!

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3 Comments

  1. I hate to say it, but Emma Roberts is a bit of a hypocrite— she fronts for burberry which is known for its cruel terrible farm factory practices.

  2. Emma is going to make a difference in the long run. If she hangs true to this identity and sticks it out. Of course, her stint with Burberry probably got her a nice wad, with which she goes out to pursue making a sustainable brand that can compete in the marketplace.

    It’s like stealing from the rich, and giving to the poor. Can’t wait to see more.

    -Madeline P. – http://about.me/madelinep

  3. i can almost guarantee that before coming on board to “people tree” it was hardly known to anyone other than those in the U.K. With Emma Watson behind their product and with her own eco friendly collection, not only has she helped this company receive worldwide recognition (i’m reading this from the US and want to check out their clothes) but also is helping ensure eco-friendly clothing production which is something we should be seeing more of in the near future.

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