Why We Love NYC's Think Coffee

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Recently, I conducted an intern search, and since Eco Chick is one of the many companies that works virtually, that means I had to find a place to meet with all the fantastic applicants. As I spend quite a bit of time in the Union Square area of NYC, I have long been stopping by the Think Coffee near the park, but this past autumn, on a run back from the gorgeous-in-every-season Hudson River Park, I noticed a new Think was setting up shop at 8th avenue between 13th and 14th streets.

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The interior of the 14th&8th Think Coffee store – with plenty of room in the back room for relaxing and enjoying your java.

This store is much more chill than the always-busy Broadway location, and soon after they opened, I became a regular. Not just because I have a bit of a coffee addiction, but because the space is open and new (but with a bit of an old-school coffeehouse vibe), and Think is serious about its ethical bona fides, which include the following:

-Sourcing direct from farmers. No middleman means no greenwashing, as coffee farms are visited by (the lucky!) Think employees during travels to Brazil, Columbia and Costa Rica. Why all this trouble?

Coffee is grown across the globe, and, in our opinion, no single coffee purchasing or certification system can be expected to work equally well everywhere. Whether it is a small family farm in Nicaragua or a Brazilian plantation or a cooperative in southern Ethiopia, each has its own economic, social and political climate. That’s why we go to origin, to see first hand where our coffee comes from, to bring you as much transparency as we can. No other coffee retailer we know of checks up on the claims of its roasters, importers or certifying authorities the way we do.

To read more, check out the rest of the post on our sister site, Eco Chick Escapes, all about travel and style.

About Starre Vartan
Starre Vartan is editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life.

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