The Ajna Collection: Beauty, Peace and Serenity Through Right Design

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One of eco label Ajna‘s guiding principles is:”A life of simplicity and non-interference with natural events” which is certainly evident in their designs. This ‘transformational style’ is free flowing, feminine, simple and flattering.

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From Ajna’s S/S 2012 collection.

The newer label specializes in using only certified organic and sustainable fabrics like cotton and alpaca. Along with working with artisans for some of their pieces, they are looking to create a “holistic socially conscious business model that strives to inspire, nourish, stimulate and connect each and every person involved in the process and product.” LOVE.

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From Ajna’s S/S 2012 collection.

The label is also working in collaboration with the Millennium Promise organization and part of the sales profits go to the project.

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From Ajna’s S/S 2012 collection.

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From Ajna’s F/W 2012 Collection at the Greenshows at Lincoln Center. Photo by Starre Vartan.

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From Ajna’s F/W 2012 Collection at the Greenshows at Lincoln Center. Photo by Starre Vartan.

About Starre Vartan
Starre Vartan is editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life.

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