New Levi's Denim Line Made From Plastic Bottles

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The Levi’s brand recently introduced their Spring 2013 Waste<Less collection of denim for women and men. The line incorporates post-consumer waste, specifically brown beer bottles, green soda bottles, clear water bottles, and black food trays that were collected from municipal recycling programs across the country.

The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Waste<Less jeans and trucker jackets. Levi says the color of the bottles used adds a beautiful and unique undertone to the denim fabric.

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The Levi’s Waste<Less products will be available globally, and include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean.

Photos courtesy of Levi’s. 

About Lindsay E. Brown
Lindsay is the Director of Communications at CBS EcoMedia and is a co-owner of Eco-Chick along with Starre Vartan. Previously, she was the managing editor at Eco-Chick, and created the acclaimed interview series “Heroines for the Planet." She has written for Martha Stewart’s Whole Living Magazine, Edible, Cottages & Gardens, Huffington Post, EarthHour.org, Livia Firth's Eco-Age.com, Ecover US, Laura Turner Seydel's blog, and Gather Green. Lindsay was featured on the Veria Living Network as a “voice for the planet’s health” and was named in Ecover’s “30 Under 30″ contest which recognized those who are making a sustainable difference in their local or global communities. Lindsay holds a B.S. in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award for Top Student in RW1 at Columbia University Graduate School of Journalism.

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