New Levi's Denim Line Made From Plastic Bottles

Levis1

The Levi’s brand recently introduced their Spring 2013 Waste<Less collection of denim for women and men. The line incorporates post-consumer waste, specifically brown beer bottles, green soda bottles, clear water bottles, and black food trays that were collected from municipal recycling programs across the country.

The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Waste<Less jeans and trucker jackets. Levi says the color of the bottles used adds a beautiful and unique undertone to the denim fabric.

Levis2

The Levi’s Waste<Less products will be available globally, and include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean.

Photos courtesy of Levi’s. 

About Lindsay E. Brown
Lindsay E. Brown is the managing editor of Eco-Chick, the web’s first ethical fashion, beauty and travel site for women. She created the popular interview series “Heroines for the Planet” that features groundbreaking women who share courage and a deep passion for protecting people and the Earth. Lindsay previously served as Director of Communications at the social enterprise CBS EcoMedia where she was awarded CBS Corporation’s Share-the-Vision award. She has written for Whole Living Magazine, Edible, Cottages & Gardens, From The Grapevine, EarthHour.org, Eco-Age.com, and for environmentalist Laura Turner Seydel. Lindsay has been featured as a fashion and beauty expert on the Veria Living Network (now Z Living) and was named in Ecover’s “30 Under 30″ contest which recognized those who are making a sustainable difference in their community. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.

Leave a Reply

Your email address will not be published. Required fields are marked *

*