The Levi’s brand recently introduced their Spring 2013 Waste<Less collection of denim for women and men. The line incorporates post-consumer waste, specifically brown beer bottles, green soda bottles, clear water bottles, and black food trays that were collected from municipal recycling programs across the country.
The bottles and food trays are sorted by color, crushed into flakes, and made into a polyester fiber. Next, the polyester fiber is blended with cotton fiber, which is finally woven with traditional cotton yarn by Cone Denim to create the denim used in the Waste<Less jeans and trucker jackets. Levi says the color of the bottles used adds a beautiful and unique undertone to the denim fabric.
The Levi’s Waste<Less products will be available globally, and include a minimum of 20 percent post-consumer recycled content, or, on average, eight 12 to 20-ounce bottles per jean.
Photos courtesy of Levi’s.