A Boy Named Sue: Eco Fashion Boutique That’s Cool with a Conscience

Isabell de Hellerin Tux Jumpsuit.

A Boy Named Sue is a new eco boutique based in Hong Kong that has a ‘stupidly simple’ premise: That all the clothes they sell are ‘Cool with a Conscience.’

Check out their collection of designers, from Thu Thu to Partimi, The Sway, Tricotage and Hien Le. And the cute video that describes where they’re coming from (below)! (And just to whet your whistle, they’re having a 25% off sale right now!)

Want more? Check out Eco Chick’s full list of amazing online boutiques here.