The Beauty of Used Clothing: Patagonia’s “Worn Wear” Video Makes Us Smile

Patagonia Worn Wear

We all have those pieces we just can’t bear to part with—I have a flannel shirt that I have been wearing since I was 17, and a couple college-era vintage Salvation Army finds that will always be a part of my closet. During this season of shopping and excess, the outdoor clothing company’s perfectly timed video project looks at a number of adventure-people and their favorite (Patagonia, natch) clothing that is years—and some cases, decades—old, a portrait of what use and wear really is: stories, histories, memories. I hope you enjoy this ode to Patagonia used clothing (and all the fun we have in nature) as much as I did!

P.S. This video really encouraged me to keep my ‘imperfect’ stuff around (what could be greener than that?) How about you?


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Related on Eco-Chick: 

 Closing the Loop: Companies Making New Products from Recycled Textile Waste

Subtle Style: 7 Quietly Detailed Sustainable Sweaters

About Starre Vartan
Starre Vartan is editor-in-chief of and the author of the Eco-Chick Guide to Life.

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