Incredible Video Shows How Regular People Respond to the Real Story Behind Cheap Clothes

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Love a deal? Us too. Ever wonder what gets cut to give you a cheap shirt? Often, it’s laborer wages, which range from not-enough to pretty-much-slavery.

Fashion Revolution encourages people to ask #whomademyclothes and to Tweet those labels at the companies that manufacture them, to show that we consumers do really care about this issue.

Recently, the organization engaged in a brilliant guerilla education campaign*: They placed a 2Euro T-Shirt vending machine in Berlin to see if awareness might change consumer choices. Watch what happens below:

Eight out of ten shoppers chose to donate the money instead of purchasing the shirts. Just watching their faces was pretty incredible, wasn’t it?

Want to take action and help raise awareness? It’s easy:

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Read more about Fashion Revolution here.

*To memorialize the senseless, pointless deaths of  1,133 workers who were killed when a clothing manufacturing plant collapsed in Bangladesh in 2013), Fashion Revolution hosts Fashion Revolution Day in April of every year to bring attention to this entirely solvable problem—this box was set up to bring attention to the FRD message this year.

About Keelie Sheridan
Keelie's creative mind was forged in the camp fires of a nomadic troupe that eventually settled in New York's Adirondack mountains. She spent her childhood hunting and gathering with her sisters and learning to Irish step dance. Keelie grew up to be a NYC-based performer, director, writer, photographer and arts educator. She's a 2016 Mitchell Scholar and is looking forward to serving as an ambassador in the field of theatre while studying at Trinity College, Dublin, sponsored by the US Ireland Alliance. Keelie holds a MFA in Acting from Brooklyn College and a BA in Theatre/ English from SUNY Empire State College. Her interests include anything edible, making her muscles grow, not looking like a tourist when she travels and keeping the earth healthy. Follow along at: http://sweatequalssuccess.blogspot.com/ .

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