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The web’s first green living site for women, began in October, 2005 with the simple mission of bringing green news and information to women in a comfortable and informative environment. Today it has grown to become one of the most well-known sites covering eco fashion, natural beauty, organic food, eco art, high-profile interviews, and low-impact entertaining.

Eco has been featured in the New York Times, Glamour, USA Today, Self,, Marie Claire, Natural Solutions magazines, and many others. The site’s editor-in-chief, Starre Vartan, is considered an expert in green living and eco fashion.