About: Summer
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- Summer Rayne Oakes (yes that's her God-given name) lives in what her Brazilian housemate calls a "Ponte Aerea," which means an "Aerial Bridge" in Portugese. Simply stated, she's a focused nomad, traveling the world mixing business with pleasure.
The business? Driving change by building more socially-responsible ventures through fashion and media. Oakes runs her own company (SRO,llc) and usually plays by her own rules. As a square peg, she passes up round holes when seeking out "work" (a.k.a. her passion).
Oakes models, with a principal concentration on doing so for socially-conscious labels and initiatives. She writes her own fashion editorial entitled "Behind the Label" for global fashion magazine Lucire; wrote a conscious curriculum with style entitled ECOFASHION 101; consults and spokesmodels via SRO llc and ICI; and is working on a number of TV programs for which she will help produce and host. Oakes graduated from Cornell University with a B.S. in Natural Resources, Entomology, and a severe fetish for Arthropods (things with over six legs)...a hobby that started when she was 12 and has definitely amplified over the past decade.
Posts by Summer:
21 New Additions to the Family!
Do you remember the article on my bug fetish, “What’s Bugging Summer Rayne,” I wrote years ago for SASS Magazine, as per Sean’s request?
Well, I just got a whole new troupe of arthropods in today, which is cause for great excitement. My friend, Jake and I were preparing the terrariums all weekend. There were a [...]
Pull up a Green Armchair and hit this book
You want to know what the latest green companies have up their sleeves? Well, there are two ways you can answer that question: Tune into Josh Dorfman’s radio show on Sirius Satellite Network, The Lazy Environmentalist OR pick up the book with the same cushy green title. Josh highlights the companies and brands that are [...]
Gamers Face Global Climate Change, Flooding
I had the pleasure of meeting David de Rothschild, National Geographic Society emerging explorer - and founder of Adventure Ecology - on a recent shoot for Outside Magazine. David uses his adventurous treks across the globe to teach audiences about global warming. In January 2005, he completed a trek across Antarctica via the [...]
30×30 says Bloomberg
On Sunday, April 22nd, New York City’s mayor, Michael Bloomberg will announce PlaNYC 2030 - one of the more advanced 25-year climate action plans put forth to date. After six months of work, the NYC team put together a plan that will reduce the city’s total emissions 30 percent by 2030. Earlier this [...]
S4 launches DENIM issue: “Caught with our Pants Down”
This issue of S4 was an enlightening one to write. Denim is the perfect product to highlight pertinent issues around: There is so much activity happening in the world of denim on the sustainability front + it is such a staple in so many people’s wardrobes. How can you go wrong?
I waited for a long [...]
Stella Does Target…in 10 minutes
Stella proves that her 42-piece line for Target Australia (which sold out in 10 minutes) is the coolest thing since Tickle Me Elmo. Reports from down under show images of crazy women waiting in a 400 person queue before the store even opened; exposing the breasts of poor, unsuspecting mannequins (above) and of course the [...]
It takes two to Tango: Chicks and Cars
I took a week long excursion out to California and part of the excitement involved a test drive with this little car. Holy $hit man, does this Tango go fast!
There are only two Tangos in existence right now and three more are on the way (Sergey, Larry and Eric each ordered one). Hopefully after [...]
Fashion’s Unhealthy Image
Though unhealthy body image is not something directly linked to “green” issues, it is something that I feel strongly is linked to sustainability and obviously personal health. I wrote this piece for Lucire partially from my own personal perspective, but mainly from recent industry accounts and the perspectives of some of my colleagues.
I feel [...]
The money is greener on the other side
Last month Bill Gates’ investments came under investigation by a few LA Times reporters. The argument of the intensely thorough 8-page (yes, 8 pages!) article was this: Do Gates’ investments in companies like Exxon Mobile and Chevron Corp undermine the good deeds of the actual foundation?
I recently asked Thomas Van Dyck, leading SRI consultant [...]
Hair-Club for Fashionistas
Loudermilk uses human hair for some fringe benefits at Mercedes Benz Fashion Week.
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