Currently browsing greenwashing

Have you seen this ad? I’ve found it in lots of mainstream mags like Lucky, Marie Claire, etc. and it’s total B.S. It’s basically asserting that because it’s a ‘natural’ fiber (ie. it grows from the ground), cotton is green, or environmentally friendly. Nothing could be further from the truth! Cotton uses INSANE amounts of [...]

The folks over at Zaproot continually impress me with their weekly show. This round is one of the best ever, showcasing a devious greenwashing plan in Texas and how you can buy an iPhone (guilty!) and recycle it too.