Eco-Chick · The modern girl's guide to living green & fabulous.

Meet Rachel Avalon, Project Green Search’s New “It” Girl

Rachel Avalon wears a Stewart + Brown neck cuff and organic cotton dress.
Image by Todd Westphal.

Rachel Avalon is our new green “It” girl! Rachel won the inaugural Project Green Search model competition (read more about the contest here) and she is as excited as a green girl could be. She says about winning:

I recognize that there are countless, amazing people out there who are making a real difference through simple steps, policy changes, career paths, the media, products, and volunteerism. I am just honored to be a part of the process and to have this kind of platform to inspire more people.

Rachel is a green living, detoxification and holistic nutrition expert and her unflagging energy and enthusiasm throughout the PGS competition proved that (it was a long and tough 2 days, during which the finalists guerilla gardened, shot reams of photos, modelled in a runway show, and more). With her new position, she hopes to influence even more people to go green:

I really hope to make the most of 2010. So often you hear people in the green movement joking about preaching to the choir. My hope is to dramatically expand that choir and get everyone singing!

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Crimes of Fashion

Original Article from Ethical Style

Last Valentine’s Day, the U.S. House of Representatives’ Rayburn office building was the venue for an unusual hearing. Famous designers, fashion executives, and well-styled attorneys talked among themselves while waiting for legislators to return from a vote. Someone described the room as “a strange cocktail party without drinks.”

Capitol Hill isn’t known as a place for fashion-related affairs. Slowly but surely, though, times have changed. Once considered too frivolous a problem for the United States Congress, fashion design theft has finally been brought to the table in the form of the Design Piracy Prohibition Act, or DPPA.

The intellectual property issue has been a pressing one in the fashion industry for many years. However, the lack of legal rights for designers has left them to rely on their own means — and the minimal protection of trademark and patent law — to defend their work against fashion copycats.

Many garment vendors and journalists have credited these loose laws with continued creative innovation and the success of the American mass market. Some have even theorized that the nature of fashion and trends is inconsistent with the notion of a truly “original” clothing design. As one uncompromising San Francisco Chronicle editorial put it, “Is it really realistic to believe that there are really, truly, no designs being invented now that haven’t been created before?”

The answer is a resounding “yes” if you ask ready-to-wear designers Diane Von Furstenberg, Nicole Miller, Zac Posen, and Narciso Rodriguez. They, with a gaggle of other industry supporters, have been pushing hard for the DPPA through the Council of Fashion Designers of American (CFDA), a trade association.

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The War on Bugs

For anyone else who digs on books that examine how PR shapes public perception, Will Allen’s new book, The War on Bugs is the latest in a genre that includes The Best War Ever and Toxic Sludge is Good for You. Instead of the now-tired observation that much of our food supply harms our bodies and destroys the land, Allen looks at the historical connection between advertising and agriculture and how toxins were marketed and sold to farmers to create The War on Bugs. (Fans of The Lorax might be surprised to see how else Dr. Suess put his talents to work — shilling for DDT and Standard Oil — before he spoke for the trees.)

Here’s an excerpt from a Q&A with Will Allen that I did for Chelsea Green.

BG: You’re an organic farmer, but you’re also an ex-Marine – and you were arrested and sentenced to a year in jail during the early 70s for civil rights and antiwar activism. That’s not a one-track life. Were there noticeable turning points for you?

WA: A turning point for me came during my time in the Marine Corps when I was dispossessed of the belief that as Marines we were protecting democracy, liberty, and freedom. I learned we were mostly protecting corporations. Some of our military actions while I was a Marine were in Lebanon, Cuba, and Vietnam. In Lebanon, we protected American corporations in the mid-East and mid-East allies, no matter how corrupt. In Cuba, we protected American businesses, a dictator, the ruling class that fled to Miami after the Revolution, and the Mafia drug cartels. In Vietnam we protected business interests, rice interests, illegal drug interests – the opium trade – and religious interests. We installed a Catholic president in a nation where 95% of the population was Buddhist and were shocked when he was assassinated. By 1963, I was protesting the Vietnam War in Chicago rallies and campus teach-ins.

…

BG: Do you see any similarities in the way that wars are spun and sold to the American public and the ways that toxic chemicals are spun and sold to American farmers?

WA: Advertising agencies made a quantum leap during the First World War. They did contract work for the government to sell the war and recruitment work for the Army, Navy, and Marine Corps. The country was isolationist at the time and not interested in getting into another of Europe’s seemingly endless string of wars. Advertisers were able to get enlistments up and the public to buy war bonds. The themes were: a “can do attitude”, (such as, if America enters the war we will win it), a patriotic obligation, and protecting the civil rights of occupied countries.

When the same advertising agencies sold chemicals to farmers and householders, their pitches were similar. We are at war, be patriotic, and “a can do attitude.” That attitude encouraged such boasts as “. . .We can grow more than any other farmers in the world”, which led to the common belief that American farmers are feeding the world.

BG: On the flip side, do you see similarities in your resistance – resistance to war and resistance to toxic chemicals?

WA: I think that when someone becomes as anti-war as I am, then whatever one does – whether it is organic farming or something else – the irrationality and injustice of war is never far from their consciousness. While farm wars and military wars are of a different scale, many of the chemical and mining corporations that make fertilizer and pesticides are also manufacturers of bombs, and other military hardware and software. I think the sooner we can stop the chemical and genetic war on the farms, and the mindset that we are at war with nature, the better we will be as a species. In a sense, it is hard to not think of the war every time I fire up a tractor or pump or generator or heater that runs on gas or diesel from war zones around the world, especially Iraq. For that reason, we are looking at all the alternatives to fossil fuels for moving vehicles and for stationary heaters and generators.

War is not what is going on at Cedar Circle Organic Farm (in East Thetford, Vermont). We have struggles with pests, including woodchucks, voles, birds, worms, fungi, insects and weeds. We develop and copy strategies that are softer, non poisonous, and often very effective, and sometimes those adopted strategies are not effective. It is a process. We don’t have all the answers, but we have a lot more now than when we started in the 1960s.

7 Sexiest Green Stars of 2007

The results are in!
Well, not really. This list is based on my humble blogger opinion. Use the comment section to claim which celebs float your green boat. With enough feedback, I hope to compile a list based on “popular,” not personal, opinion.

Sheryl Crow
2007 was a great year for Sheryl Crow. In addition to advocating “one square per restroom visit,” the singer raised mainstream green awareness by touring the country in a biodiesel-powered bus. With Laurie David at her side, Crow threw the smack down on Karl Rove. After the former senior White House advisor scoffed at global warming evidence, Sheryl got feisty. “You work for us,” the singer said famously. Now, flip me a burger . . . b*tch!

Brad Pitt
Obviously! No “sexy list” is complete without this corn-fed, Oklahoma-born, man-boy from Missouri. Rugged good looks and a hard body (PEOPLE named him Sexiest Man Alive . . . twice) are fascinating, but thanks to the stalkerazzi, we’re also privy to this benevolent gentleman’s every good deed. Following a laundry list, Pitt finished off 2007 with a massive green building project in Katrina-devastated New Orleans. Pitting (ahem, excuse me) a team of world-renowned green architects for projects, Brad is determined to start an unprecedented green building trend. Adopt a green house (not one of his children) at MakeitRight9.org.

Sienna Miller
It’s hard to keep track of this British beauty’s breakups, make-ups . . . and then again breakups; yet, Sienna’s eco-record is as clear as the see-through bra she sports in Hippie Hippie Shake. An ambassador for UK-based climate-change campaign, Global Cool, Miller recently launched the carbon-neutral clothing line Twenty8Twelve. In October 2007, Sienna received an EMA Futures Award—an honor given to those who use their talent and celebrity to draw attention to the problem of global warming. Yay! Now we can raise our beers to eco-activism and sexy starlets . . . it’s Miller time!

Adrian Grenier
Unlike the character he plays on TV, Entourage star Adrian Grenier cares about the environment—no he doesn’t drive a bright yellow Hummer in “real life!” Grenier prefers driving a Prius, living in a fully “green” house (solar roof, reclaimed floors, recycled blue-jean insulation, blah, blah, blah), and offsetting. In 2007, Grenier drew massive attention to Charity Water, a non-profit initiative that sets up drinking water and sanitation infrastructures in the world’s most impoverished communities.

Word in the ‘Hood says Grenier is “fully committed to educating any lady who dares walk into his green life.” According to environmental gossip site Ecorazzi.com, Grenier said, “if a woman isn’t environmentally conscious, she will be after going out with me.”

Too bad, I’m already environmentally conscious . . .

Al Gore
I had to! This greenie may lack chiseled abs and cheekbones. Nonetheless, in 2007 Gore turned us on with unbridled activism and inspirational gusto. You go Gore!

Hayden Panettiere
Emerging from the cesspool of Disney celebs comes Hayden Panettiere. Though best known for her kiddy-porn appeal and role on NBC’s Heroes, Panettiere is raising praise and eyebrows as a young advocate.

This past October, Panettiere thoroughly pissed off Japanese fishermen during their annual dolphin hunt in Taiji, Wakayama. The young star paddled a surfboard out to a cull of captured dolphins. Though blocked from freeing the enmeshed porpoises, Panettiere’s kafuffle drew great attention to animal conservation and her bubble-butt.

Dolphin saving aside, Panettiere reportedly continues to drive a pimped out Porsche SUV . . . ugh, teenagers!

Leonardo Dicaprio
Hardly jaded by my accolades, international stardom, Oscar-nominations and embarrassingly attractive girlfriends, Leonardo DiCaprio has become one of today’s most prominent environmental voices—many say he is following in Al’s footsteps. In 2007 he produced and narrated the 11th Hour, said to be an unofficial sequel to An Inconvenient Truth. Leo’s film stars my favorite environmentalist of all—and someone who should be on this list: David Suzuki.

For more from Olivia Zaleski check in with her on The Huffington Post.

Smartest Car; Still Worse Than The Dumbest Bike

The process of buying and making new cars isn’t the solution to this enormous fossil fuel problem we’re having. Hackneyed as it might seem, we need to develop long term sustainable community transportation, AND to rethink the way that we structure our lives around cars.

Buying a smart car is kind of like putting a band aid on a giant gash- technically, at a minuscule level, it’s helping- but if your concern stops at your purchase, you’re still going bleed to death… and worse, you may begin to confuse consumerism with activism. Often, trying to change the world by buying things isn’t really creating the change that companies convince us it is.

However, having said all that…

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