Eco-Chick · The modern girl's guide to living green & fabulous.

Video Tour of Stewart+Brown’s Fall, 2010 Collection

Stewart + Brown has been making eco fashion since 2002, and from the very first collection I spied in late 2004 until today, the brand has been defined by an incredible sense of classy sophistication, without ever being considered old ladyesque (though I’ve always felt that most of the companies’ pieces, and especially it’s knits- could be worn by women 16-90). The company’s style has a definite California vibe (they are LA-based) but the warm knits are perfect for Northeastern winters as well. And did I mention comfy enough to wear while on a cross-country flight, but lovely enough for dinner with the parents?

As you’ll see in the video tour below, the company’s designers are constantly innovating with new, natural materials, like yak, hemp blends, organic cotton and Mongolian cashmere (and as described in the video, they work directly with collectives in Tibet and Mongolia to create their signature knits).

The company was also a sponsor of the Project Green Search Model competition, providing ensembles for the finalists to model as part of their photo shoots. Their Fall/Winter 2010 collection is filled with gorgeous pieces; I’ve picked just a few of my favorites below.

Eliza Thermal Cardi, 100% Mongolian Cashmere, $428.00, Featured w/ the Aston Scarf (in Clove Loom Print), 96% hemp, 4% Spandex, $64.00
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Behind the Scenes of the Project Green Search Model Competition Finals

Project Green Search, the first-ever green model competition, has a winner! Rachel Avalon hails from Los Angeles, California, and beat out over 130 other serious contenders for her new title as Green It Girl (read more about Rachel and her plans here). But before the winner was chosen, there were activities, photo shoots and some very good times.

The Ten Gorgeous (and Green to the Core!) Finalists Photo by Courtney Dailey.

Judging Project Green Search was lots of fun; I got a chance to go to most of the activities with the finalists and got to know them; what an impressive group of young women! From an Indy racecar driver to a natural nutritional counselor, to a college activist and an environmental educator, this was a talented and driven group of contenders. And as you can see, all of them were gorgeous too! The judging crew and I (see below) had our work cut out for us.

The judges! From left to right: Michael Zaliski, CEO of Omniquest Media, Anna Griffin, editor-in-chief of Coco Eco Magazine, Starre Vartan, author and publisher of Eco-Chick.com (I’m wearing an organic cotton dress by Doie), Remy Chevalier, Co-founder of Project Green Search, Deborah Lindquist, ecofashion designer, Josie Maran, former model and force behind Josie Maran Cosmetics, and Darren Moore, host of AlterEco and founder of Ecovations.

Day One: I got a chance to meet all the girls at a breakfast at our hotel, The Standard on Sunset Boulevard. Everyone was so excited to be there, and Taryn from EcoDivasTV started filming right away, and off we went!

Vanessa Meier even looks gorgeous in curlers! At Shades salon in LA. Image by Remy Chevalier for Lu Magazine.

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