Eco-Chick · The modern girl's guide to living green & fabulous.

H&M’s Spring 2011 Conscious Collection: Eco Fashion Breezes into April

H&M is making good on its promise to continue expanding their commitment to using sustainable fabrics. Their upcoming Spring, 2011 collection, Conscious Collection is the follow-up for Spring 2010′s Garden Collection. Utilizing organic cotton, Tencel, and recycled polyester, the all-white collection means that it will work with everything from denim to silks.

“It’s no longer just about organic cotton. The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M head of design. “Shades of white are the season’s biggest fashion trend. White creates a romantic feeling with lace and broderie anglaise, but it is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”

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Emma Watson’s Sustainable Style Collection for People Tree

The newest installment of Harry Potter (Harry Potter and The Deathly Hallows: Part 1) came out this past weekend and the world could not wait to see their favorite actors battle with the evil wizards that aim to take down the good (for good!). If you are a fan of the series, you’ve seen Emma Watson’s Hermoine mature from a timid, supersmart wizard-in-training to one of the most powerful Muggles on-screen.

Actress Emma Watson, who plays Hermoine, has also grown up, from cute girl to fashion icon, with her latest modelling contract for Burberry. But Watson’s more than just a poster girl, she’s an ethical fashionista too, having recently collaborated with the UK’s super-sustainable line People Tree.

Emma’s line is called “Love from Emma” and though it’s technically for girls, there are some really cute pieces ladies of any age could rock. To ensure the sustainable characteristics are met, People Tree works with 50 Fair Trade groups in 15 countries. That means more work for more artisans. In other words more work means better conditions which leads to the alleviation of poverty (now that is cool.)
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Artful Undergarments: Rio Wrenn’s R.A.W. Eco Lingerie Collection

Portland, Oregon based textile designer Rio Wrenn has a unique vision for lingerie, combining modern eco friendly materials and dying techniques, antique constructions and ethical manufacturing to create her line, R.A.W. “I started R.A.W. in 2007, which is inspired by vintage undergarments ranging from the 1800′s to the 1950′s to modern day,” says Rio. Her collection of corsets, bras and undies has a special look, and with the Summer and Autumn 2010 trend of exposed undergarments, she’s right on target with perfect base layers for style mavens and lingerie fans alike.

And not only is Rio a conscious creator of unique pieces, she’s an advocate for women’s bodies and all the curves that go with them, and explained that her corsets aren’t meant to be restrictive or to reshape a body (she’s a fan of hips especially). “Corsets are actually very therapeutic, they make you stand up straight! I think people have a bad vision of corsets, but I don’t make them to be oppressive, they should be comfortable and supportive,” she says.

Each piece in R.A.W.’s collection is also a work of art and are handmade in Portland. Rio is a visual artist, but found that fine art was often out of reach to many people; fashion is a way to take a creative project and make it more accessible, wearable and affordable, she says.
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Bllack by Noir’s Spring/Summer 2010 Collection: Visciously Lovely

This jacket is perfectly now, reflecting the strong shoulder trend that has been everywhere since Balenciaga reinvigorated it over a year ago (now Gucci, Margiela, and hordes of others have joined in). Bllack’s version is totally wearable and the longer hemline and single button are classics.

Bllack by Noir’s Spring/Summer 2010 Collection embodies one of the oft-ignored sides of the natural world: nature’s dark half. Frozen winters, bared teeth and claws, an onrushing tidal wave, a slow descent to madness.

I think these shorts, with a flattering vertical zippered pocket, might just be totally perfect.

Perusing the Danish designer’s collection, which is composed of mostly black fabrics and leathers calls to mind a lion stalking at midnight, the flash of a gazelle’s eyes before it is attacked. This is nature too, and though we may be loath to acknowledge the darker sides, they exist in balance to the light and are just as important to a functioning ecosystem (or designer’s oevre).

If you’re only going to nod slightly to the Mad Max-Urban Warrior trend, this is it. A double-zip leather vest with a hood is versatile enough to go with jeans and stilettos when you want a bit of mean, and could be paired with an uber-floaty floral dress for a study in contrasts.

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