Environment · Eco-Chick

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Haley Chats with Lauren Conrad: Sustainable Resolutions, What’s Blue Avocado, and More

by Haley · 01/12/12

I love Lauren Conrad, so I was thrilled to have the chance to interview her a second time! Most known for her chic fashion line, Paper Crown, as well as famed books Style, LA Candy and Sugar and Spice, Conrad recently collaborated with BlueAvocado on an eco accessories line that’s due out this summer. You can follow Conrad @LaurenConrad and keep up to date on laurenconrad.com. Below she dishes all about her new eco accessories line and how she lives a sustainable life.

Haley Sherif: It’s such a treat to be interviewing you again! How were your holidays? Did you get some time for well-deserved rest and relaxation?

Lauren Conrad: Thank you! This holiday my family did something fun and went on a cruise. We try, every holiday season to spend time as a family. My mom, dad, brother, sister and I all get together and just spent quality time. It is the best.

Haley Sherif: Tell me about your “green” resolutions.

Lauren Conrad: For me it is about starting small and inspiring others to do the same. I think that people should find resolutions that are right for them. It isn’t about changing your entire life in one day, but taking steps daily to make better choices.

HS: I love Blue Avocado. It looks adorable. When did this collaboration come about?

LC: I was first introduced to them last Spring when I went down to Texas to meet the founders. For me, the partnership represents a synergy of all the things I love to do—design great products and do something cause related. I just loved BlueAvocado’s mission of inspiring a reusable lifestyle where looking good and doing good can co-exist. I was also really inspired by the company as a whole. It is founded by women and it has always been important to me to teach young girls that as females we can come together and live out our dreams.

HS: What’s your favorite thing about your new eco line?

LC: In general, I love the idea that the entire collection is made from reclaimed plastic bottles, so we are keeping them out of landfills and oceans. I am also excited about some of the beauty carrier products, which is an entirely new line I helped inspire. Each of the products will include an impact label so people can see the carbon footprint of the product, how many plastic bottles were upcycled, and the waste avoided with each use. It is the ultimate in reuse and recycle. Plus the bags are super cute!

HS: Why did you decide to do a green accessories line? What inspired you?

LC: Growing up in California, I grew up with an appreciation for the natural beauty of our beaches, which were my playground. It is heartbreaking to learn about how the build up of garbage in oceans is compromising marine animals and their habitats. I really wanted to make it easy for people to do something without sacrificing style or function and understanding the impact of conscious design. Taking just the smallest first step can create a ripple of awareness where greater change can take place. I think that lifestyle accessories are a great way to take that first step.

HS: How does this line differ from Paper Crown?

LC: This line is accessories and mainly bags. Paper Crown is clothing.

HS: How do you live a healthy green life?

LC: I start by first and foremost being aware of the environment. Recycling is a first step that really is easy. I also use recyclable materials such as reusable bags rather than plastic.

HS: Do you have any favorite eco lines?

LC: I think it is still such a new space that I am learning about, but I am fascinated by all the innovative options available.

HS: Any other green collaborations or projects on the horizon?

LC: We definitely have some great new collaborations in the works. I am learning so much from my collaboration with BlueAvocado regarding everything from sustainable fabrics, to micro-enterprise, to the importance of social impact businesses and entrepreneurs. I am just excited to launch our first collaborative line this summer!

Thanks Lauren! For more dishes check out the fashion dish!

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beaches, blue avocado, California, Eco Accessories, environment, health, Lauren Conrad, oceans, plastic, Recycling

How High Can You Bid at Christie’s? Making A Bid To Save The Earth 2011

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by Alicia Lubowski-Jahn · 03/21/11

Crashing Wave with Dream Sky by Isack Kousnsky

The countdown has already started towards New York’s glitzy environmental fundraiser Bid To Save The Earth. March 29 will mark the second annual Christie’s green auction and a new collaboration with Vogue. While Christie’s New York will be putting up on the auction block big-ticket fine arts, collectibles, and extravagant experience packages, Vogue will be unveiling a Runway to Green fashion show of Fall 2011 eco styles by 20 notable designers.

Audrey Hepburn by Douglas Kirkland, 1965

Beyond the March 29 gala event, there are several ways to participate online in the Bid to Save the Earth initiative. The MYBID video encourages all of us to enter the conversation. It asks us to answer the question “How are you making a bid to save the earth?” and share it with others. Vogue’s Runway to Green collection will also be available online for purchase on NET-A-PORTER following the runway debut. One can imagine that supporting global fashion labels like Marc Jacobs, Gucci, Burberry, and Prada in this unique Runway to Green collection will encourage them to continue to green their future collections.
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auction, climate, environment, green, philanthropy

Emma Watson’s Sustainable Style Collection for People Tree

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by Haley · 11/22/10

The newest installment of Harry Potter (Harry Potter and The Deathly Hallows: Part 1) came out this past weekend and the world could not wait to see their favorite actors battle with the evil wizards that aim to take down the good (for good!). If you are a fan of the series, you’ve seen Emma Watson’s Hermoine mature from a timid, supersmart wizard-in-training to one of the most powerful Muggles on-screen.

Actress Emma Watson, who plays Hermoine, has also grown up, from cute girl to fashion icon, with her latest modelling contract for Burberry. But Watson’s more than just a poster girl, she’s an ethical fashionista too, having recently collaborated with the UK’s super-sustainable line People Tree.

Emma’s line is called “Love from Emma” and though it’s technically for girls, there are some really cute pieces ladies of any age could rock. To ensure the sustainable characteristics are met, People Tree works with 50 Fair Trade groups in 15 countries. That means more work for more artisans. In other words more work means better conditions which leads to the alleviation of poverty (now that is cool.)
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art, car, collection, cotton, dress, dyes, eco, environment, fabric, fabrics, Fair Trade, fairtrade, fashio, Fashion, labor, local, materials, men, natural, Organic, summer, sustainable, UK, website

Behind the Scenes of the Project Green Search Model Competition Finals

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by Starre Vartan · 11/17/09

Project Green Search, the first-ever green model competition, has a winner! Rachel Avalon hails from Los Angeles, California, and beat out over 130 other serious contenders for her new title as Green It Girl (read more about Rachel and her plans here). But before the winner was chosen, there were activities, photo shoots and some very good times.

The Ten Gorgeous (and Green to the Core!) Finalists Photo by Courtney Dailey.

Judging Project Green Search was lots of fun; I got a chance to go to most of the activities with the finalists and got to know them; what an impressive group of young women! From an Indy racecar driver to a natural nutritional counselor, to a college activist and an environmental educator, this was a talented and driven group of contenders. And as you can see, all of them were gorgeous too! The judging crew and I (see below) had our work cut out for us.

The judges! From left to right: Michael Zaliski, CEO of Omniquest Media, Anna Griffin, editor-in-chief of Coco Eco Magazine, Starre Vartan, author and publisher of Eco-Chick.com (I’m wearing an organic cotton dress by Doie), Remy Chevalier, Co-founder of Project Green Search, Deborah Lindquist, ecofashion designer, Josie Maran, former model and force behind Josie Maran Cosmetics, and Darren Moore, host of AlterEco and founder of Ecovations.

Day One: I got a chance to meet all the girls at a breakfast at our hotel, The Standard on Sunset Boulevard. Everyone was so excited to be there, and Taryn from EcoDivasTV started filming right away, and off we went!

Vanessa Meier even looks gorgeous in curlers! At Shades salon in LA. Image by Remy Chevalier for Lu Magazine.

art, bamboo, cashmere, community, contest, cosmetics, cotton, denim, design, designer, dress, Eco-Chick, ecofashion, electric, environment, farm, Fashion, fur, Furniture, garden, green model, greens, Hair, hemp, Home, interview, it girl, Josie Maran, Los Angeles, magazine, media, model, natural, nontoxic, Organic, organic cotton, pictures, skin, Starre Vartan, tv, video

The Botany of Desire, PBS October 28 at 8pm

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by Alicia Lubowski-Jahn · 10/26/09

Journalist Michael Pollan’s book The Botany of Desire: A Plant’s-Eye View of the World has been made into a documentary. The two-hour-long film is available on DVD and will be airing on PBS on October 28 at 8pm [check local listings]. Pollan’s tale reveals the deep interconnection between people and plants. Humans have been tantalized by the qualities of sweetness, beauty, intoxication, and control and manifested these desires in the plant world.