Fabrics · Eco-Chick

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H&M’s Spring 2011 Conscious Collection: Eco Fashion Breezes into April

H&M is making good on its promise to continue expanding their commitment to using sustainable fabrics. Their upcoming Spring, 2011 collection, Conscious Collection is the follow-up for Spring 2010′s Garden Collection. Utilizing organic cotton, Tencel, and recycled polyester, the all-white collection means that it will work with everything from denim to silks.

“It’s no longer just about organic cotton. The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M head of design. “Shades of white are the season’s biggest fashion trend. White creates a romantic feeling with lace and broderie anglaise, but it is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”

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Emma Watson’s Sustainable Style Collection for People Tree

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by Haley · 11/22/10

The newest installment of Harry Potter (Harry Potter and The Deathly Hallows: Part 1) came out this past weekend and the world could not wait to see their favorite actors battle with the evil wizards that aim to take down the good (for good!). If you are a fan of the series, you’ve seen Emma Watson’s Hermoine mature from a timid, supersmart wizard-in-training to one of the most powerful Muggles on-screen.

Actress Emma Watson, who plays Hermoine, has also grown up, from cute girl to fashion icon, with her latest modelling contract for Burberry. But Watson’s more than just a poster girl, she’s an ethical fashionista too, having recently collaborated with the UK’s super-sustainable line People Tree.

Emma’s line is called “Love from Emma” and though it’s technically for girls, there are some really cute pieces ladies of any age could rock. To ensure the sustainable characteristics are met, People Tree works with 50 Fair Trade groups in 15 countries. That means more work for more artisans. In other words more work means better conditions which leads to the alleviation of poverty (now that is cool.)
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Lara Miller: Eco Fashion’s Quick Change Artist

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by Starre Vartan · 07/27/10

Eco Fashion designer Lara Miller is an Eco Chick fave; her supermodern, often convertible, sensuously romantic, yet travel-friendly designs are deceptively simple but always on point.

Lara says she didn’t plan her designs for the travelling types (though they suit us so well), but that her ideas come from a playful, fun place that happens to result in highly variable separates (think dresses that can be worn three ways, or trousers that have adjustable hems):

I graduated from a very conceptual design program at the School of the Art Institute where I researched Eadweard Muybridge images and architectual theory by Gregg Lynn. I was fascinated with the idea of animation and gestures in every day life, especially when getting dressed. I wanted to give the wearer a relationship to their pieces and allow them to be more individual. As my line and I have grown up, the functionality has really become key.

The Fern Flip wrap in recycled cotton
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Artful Undergarments: Rio Wrenn’s R.A.W. Eco Lingerie Collection

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by Starre Vartan · 06/18/10

Portland, Oregon based textile designer Rio Wrenn has a unique vision for lingerie, combining modern eco friendly materials and dying techniques, antique constructions and ethical manufacturing to create her line, R.A.W. “I started R.A.W. in 2007, which is inspired by vintage undergarments ranging from the 1800′s to the 1950′s to modern day,” says Rio. Her collection of corsets, bras and undies has a special look, and with the Summer and Autumn 2010 trend of exposed undergarments, she’s right on target with perfect base layers for style mavens and lingerie fans alike.

And not only is Rio a conscious creator of unique pieces, she’s an advocate for women’s bodies and all the curves that go with them, and explained that her corsets aren’t meant to be restrictive or to reshape a body (she’s a fan of hips especially). “Corsets are actually very therapeutic, they make you stand up straight! I think people have a bad vision of corsets, but I don’t make them to be oppressive, they should be comfortable and supportive,” she says.

Each piece in R.A.W.’s collection is also a work of art and are handmade in Portland. Rio is a visual artist, but found that fine art was often out of reach to many people; fashion is a way to take a creative project and make it more accessible, wearable and affordable, she says.
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Upcoming Exhibition: Fashion Conscious Designs that will change the world one garment at a time @ UC Davis

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by Ann Benoit · 04/24/08

As part of their “Year of Eco-Exhibitions,” the UC Davis Design Museum & Design Collective in Davis, CA will host Fashion Conscious, an exhibition focused on sustainable fashion design from May 15th thru July 13, 2008.

This exhibition explores sustainability and how it relates to the current clothing market, from the environmental impact of eco-friendly textiles to the re-evaluation of industrial manufacturing.
The exhibiting designers and companies demonstrate a commitment towards developing clothing that provides viable alternatives to the imperfect traditions of the fashion industry. Changing a long standing paradigm will not happen overnight, but by choosing fabrics and methods of production conscientiously, designers have the power to change the way farms and factories operate. The key to success is diversity and compromise.

In conjunction with this exhibit will be the Designing with Conscience ::: A Sustainable Fashion Symposium on Sunday, May 18, 2008. This symposium is focused on “looking into the fashion industry and the move towards eco-consciousness,” and includes speakers from the fashion industry and 4 panelists from the exhibition. To register for the event go here. For more info on the exhibition & the exhibitors involved, and some great info on sustainable fashion, check out this blog.