Eco-Chick · The modern girl's guide to living green & fabulous.

The Book! The Eco Chick Guide to Life: How to Be Fabulously Green

St. Martin’s (Macmillan) published Starre Vartan’s first book in September, 2008. You can order it on Amazon, Barnes and Noble, and brick and mortar bookstores both chain and independent. It’s also available for the Kindle (how eco-friendly!) and at libraries across the country.

New York Times Review of The Eco Chick Guide to Life

Publisher’s Weekly Review of The Eco Chick Guide to Life

Brainforest: How Does Community Sustain Us?

Brainforest is a Chicago-based creative agency that has integrated an ethos of social service (people) and sustainability (planet) into the workplace (profit).  The Triple Bottom Line  seems to come effortlessly to a company that volunteers at the Greater Chicago Food Depository, dedicates pro bono service per annum to a specially selected client, including the Gilda’s Club Chicago, and established a non-proft organization Bfriend, Inc. to support charitable projects.  

Most recently Bfriend, Inc. implemented a supply re-use program called Creative Pitch.  Art materials donated by Chicago-area design and marketing businesses are gathered and distributed free of charge to neighborhood schools in need of art and educational supplies.  Similar creative re-use programs have sprung up in other cities, including New York’s Materials for the Arts, Fort Lauderdale’s Trash to Treasure, and Oakland’s East Bay Depot For Creative Reuse.  Unwanted and unused materials that would ordinarily be pitched in the dumpster, are creatively re-purposed and re-cycled to pitch in. 

A reciprocal exchange lies behind Brainforest’s  ”good works”  initiatives, which are designed as “giving back to the community that sustains us.”  As Dian Sourelis, a Partner at Brainforest and Founder/Chairperson of Bfriend, Inc, explains, the projects have grown organically from a wholehearted desire to serve others: “We are generous people.  We think about what we can do for other people.  People who work here really want to do that.”  Behind Brainforest’s acts of giving back to the community, lies a message about the many returns of a circular sustainability.  Through giving, lies the potential to receive again and again.

Simple Ways to a Green 2008 Holiday

Every year there are things we do to minimize the consumptive haze. This year, with the economy being what it is and people mowing each other down at Wal-Mart, many are choosing alternatives to corporate Christmas debris. Here are some of the tips that help my family to slow down, enjoy each other and breathe.

1. Get Outside: This is always the number one answer for us. When cabin fever settles in or the air is getting stale, we head for the wild. Today we took our screaming toddlers for a cross-country ski. The gray sky broke as the sun set behind snow-covered trees. My son, who only has a few words (mama, dada, eat, lulu doggie) said “Weeeeeeee” as my husband glided on the snow. Moments like this make it worthwhile.

2. Avoid wasting energy with lights, inflatable snowmen and massive automated plastic snowglobes (these strange spheres that send styrofoam snow in circles are perhaps one of the signs of the capitalistic Apocalypse?)

3. Make stuff: This year I made my tahini, garlic, lemon dressing for friends. My hubby makes a mean roasted butternut squash soup with garlic, ginger and cinnamon and we put it in mason jars with a bow. I have friends who knit, make homemade lip balm, and create art to share with loved ones.

4. If you use Christmas trees, there are several sustainable options. One choice is to use a potted tree. If you don’t want to keep it after the holiday, you can find a planter who will take the tree. Here is a great resource page on how to manage live trees. Some municipalities collect trees for mulching. Use Earth 911 to find your local waste management. Fresh Christmas Tree is a great place to find sustainably harvested trees, but by this time of year they are usually sold out. They might be able to refer you to local farms that are growing trees responsibly.

5. Recycle Wrapping: instead of spending money on wrapping I actually save old wrapping and ribbons. Gift bags get used multiple times in our house. Re-gifting is also a really good way to avoid wasteful spending.

6. Donate to a cause: For those who don’t need ’stuff,’ giving to local charities is a great way to give a gift with meaning.

7. Give an experience: Yoga classes, massage, theater tickets, or an afternoon of hiking…

Here is an excellent resource for other environmentally conscious holiday ideas. Mahalo!
Wishing everyone warmth for the season.

Eco Chick Third Birthday and Book Party: Fun for All (Species)!!

Eco Chick is three years old! To celebrate her growing up (there are over 900 posts!) as well as the launch of my book, based on the blog, The Eco Chick Guide to Life: How to Be Fabulously Green, called for a kid’s themed party of course!

Eco Chick Founder and Editor, Starre Vartan, with Eco Chick Writer Kim Jordan Allen

I didn’t know how I was going to pull it together, but in just two days, the fabulous Kate McGregor, owner of Kaight, my favorite ecoboutique, and Arina Vikdorchik (AKA Arina Greenaholic for her eco party-planning fabulousness) offered me a venue, and some extra time and hands to help, and I HAD to go for it!

Kate McGregor and friend, and party guests!

I will, of course, be FOREVER indebted to Kate McGregegor of Kaight, for not only helping me dress fabulously, as well as GREENly but giving me such an amazing space to have my party. Thank you, thank you, thank you Kate! You are an honorary Eco Chick!

Singer/songwriter LiliAna Rose and art director for The Daily Green, Gloria Dawson

Soon, 360 vodka and Wolaver’s organic beer (both of which I buy, drink at home and serve when I entertain!) hopped on board as sponsors, which made me very happy since I consider them ‘my’ fave brands. Natura organic wines joined in with a delicious Sauvignon Blanc donation, and though I’d hadn’t heard of them yet, I was so glad they came to my party (with their wine!).

Ama the Bartender, and one of the many pooch attendees

Thanks soooo much to 360, Wolaver’s and Natura! A party without booze is no party at all (unless it’s a tea party, but this wasn’t).

Starre Vartan and Seth Leitman, author of Build Your Own Electric Vehicle, and Tiffany, Tatiana Gelfand and friend.

I am SO proud to say that all my food sponsors come from AMAZING women-owned businesses! Babycakes, which couldn’t be MORE local (it is about 3/4 of a block around the corner from Kaight) made up pretty purple and green vegan cupcakes, vegan and gluten-free banana bread, and brownie bites. They were so amazingly tasty I walked around with the box at one point but was just mostly eating them myself, hee hee. (I am NOT the kind of girl to skip eating awesome treats at my own party!) Babycakes was founded by the retro-cool Erin McKenna- thanks to Erin and her nice-as-could-be staff!

Brian Clark Howard, editor at The Daily Green, AKA DJ SocialPyramid

One of my favorite snacks, Laura’s Wholesome Junkfood, also supplied sweet vegan treats (their oatmeal raisin bitelettes are my fave low-guilt dessert when I’m at home of an evening). Laura’s is such a cool company, started by a doctor (named Laura!) who started her own good-for-you food biz. Thanks Dr. Laura!

Bonnie Hulkower and Emma Grady of Treehugger, and Boho Magazine’s assistant editor Ashley Kittelsen and Boho fashion editor Margo Helliwell

SweetRiot, whose founder, Sarah Endline, I met years ago at NYC GreenDrinks holiday party, gave us lots of their directly-sourced, fair-trade, dark chocolate covered cocoa nibs in lovely martini glasses (I was so afraid there wouldn’t be enough chocolate!). And they were even nice enough to give me extras to take home after the party in their cute (recyclable, and original art-covered) tins. Thanks Sarah!

Guest, Elizabeth Harrington of Greenopia, and freelance writer Beatrice Aranow

Continuing with the women’s-owned theme, publisher and ecofabulista Gina LaMorte gave us a stack of Boho Magazines for our goody bags (My book is reviewed in the current issue-yay!!); the bags themselves were donated by Whole Foods (where I shop so much I feel like I practically earned those free bags, haha!). The bags are the cool new reusable Sheryl Crowe shoppers and so pretty! John Masters Organics, who makes my fave new haircare products, offered up samples for the goody bags (thanks!)

Arina Vikdorchik and Starre Vartan

I couldn’t have done this without the dogged persistence and unflagging energy of Arina Vikdorchik, who pulled all the nonsense together and made it make sense. Some unvarnished PR- use Arina next time you want to plan a party, green or not!!!

From left to right, Glenn Michael Gordon, Brook Wilensky-Lanford, Christina Rumpf and Rachel Carter, all of Columbia University’s MFA writing program.

From left to right, a friend, Josh Garrett-Davis, and Rob Verger, Columbia nonfiction MFAers

Thanks too, to all of you who came, including the incredibly supportive and loving cast of characters (I mean colleagues!) from Columbia’s University’s School of the Arts nonfiction (and fiction too!) writing program, my agent, Mary Ann Naples (didn’t get a snap of her, darn!!) of The Creative Culture, my publicity team, Emily Fry and Stephen Lee of St. Martin’s (who do a lot with very little!), Brian Clark Howard, my friend, DJ, proofreader for the book, and URTH Guy, my amazing girlfriend Cara Joy, who started off her day at her farm in Vermont gathering eggs and ended up at a book and blog party in the LES, and was indispensible the day-of, helping everything get done, and of course, Danelle Marqui Brown and Kim Jordan Allen, long-time Eco Chick writers, supporters, and fabulous, amazing, inspiring women all-around.

Shane McQuade, CEO of Voltaic systems and Margaret Lydecker, founder of NYC Greendrinks, and Meiling Chen, ecofashion designer

A big shout-out to my friends and colleagues at Greenopia, who are mostly on the West Coast, and whose NYC guidebook (and online listings) are indespensible for navigating this growing green world.

Arina Vikdorchik and Danelle Marqui Brown, Eco Chick writer

Starre Vartan, Michelle Legro, producer and host of Storyville and nonfiction MFA student at Columbia U. and James Yeh, fiction MFA student at Columbia.

Two people who could not attend but to whom I owe debts of gratitude are Dan “Mobius” Sieradski, Eco Chick’s webmaster, who’s single-handedly kept the site running all these years, and my Dad, who has supported the site since its inception, given me great ideas on how to promote it, and encouraged me to keep going with my ideas and aspirations.

Emily Fry and Stephen Lee of St. Martin’s, and Michael Schwarz, writer and animal advocate

Party Guests and a Pooch, and Starre Vartan and ecofashion designer Christine Marchuska in one of her own designs

Party Guests!

Give it Away Now

So you’ve paid your dastardly taxes and you realize that you could’ve been a wee bit more generous this year with your cash, but you don’t know which group is the most deserving. Good thing the folks at EarthShare have picked and chosen the best national (and local!) environmental orgs to work with.

Through their workplace giving campaign, you can give as much as you want each year- and it can come directly from your paycheck each week, so you’ll barely feel the sacrifice. But at the end of the year you’ll feel good AND be able to write those gifts off.

Need a little reminder as to why? Earth Share’s latest PSA, “Promise” will be seen on on a variety of stations, and reminds us why we’re really supporting the organizations under the group’s giving program.

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