Eco-Chick · The modern girl's guide to living green & fabulous.

Walk in OMBU Shoes and Reforest Our Planet

I’d wager that you never thought you could purchase a pair of shoes while helping with the world’s reforestation efforts. But it’s true. We now live in an age where more and more consumers recognize the merits of products made responsibly. OMBU is a fresh, young company intent on providing a product that you can feel proud of, with each and every stride.

OMBU shoes is committed to giving back to the planet and helping their customers do the same. The company provides a tree seed with every purchase of their shoes and also plants a tree on the customer’s behalf for one of the Trees for the Future Foundation Projects. To date, the eco-conscious shoe brand has planted thousands of trees around the globe!

But back to the shoes. The Miami-based company gave a traditional Argentinian shoe called “Alpargatas” a complete makeover. OMBU transformed the ugly duckling into a sexy, irresistible flat. They come in a variety of colors and patterns, and shopping their site is like walking through Dylan’s Candy Bar. The shoes look so delicious and enticing, you’ll want everything you see in your size.

And with prices between $35 and $45, you can indulge in a pair or two, guilt-free. Their sequins pattern are perfect for a night on the town while the polka dots and checkers are a bit more playful for day. If you’re feeling bold, go with their camoflouge pattern. And the classic solid will go with everything, I promise. Whichever OMBU shoes you decide on, rest assured they’ll be delivered right to your door in recycled fabric bags rather than wasteful boxes.
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TOMS Wedges: Best Green Shoes for Summer, 2010!

TOMS wedges are available for $69 on their site, for any of the styles offered.

As originally reported by Emma Grady at Treehugger, TOMS, the company that donates a pair of shoes to a child in need for every pair that we buy, is now offering these fantastic wedges in their signature style (but taller!).

Besides doing what shoes do (protect the feet from damage and disease), as it says on the TOMS site, “Many times children can’t attend school barefoot because shoes are a required part of their uniform. If they don’t have shoes, they don’t go to school. If they don’t receive an education, they don’t have the opportunity to realize their potential.” See? EVERYthing matters.

Honestly, these shoes are so damn cute and fit with my style so perfectly, I would consider getting them regardless of the good they do. I’m thinking the red and white stripe….

Brainforest: How Does Community Sustain Us?

Brainforest is a Chicago-based creative agency that has integrated an ethos of social service (people) and sustainability (planet) into the workplace (profit).  The Triple Bottom Line  seems to come effortlessly to a company that volunteers at the Greater Chicago Food Depository, dedicates pro bono service per annum to a specially selected client, including the Gilda’s Club Chicago, and established a non-proft organization Bfriend, Inc. to support charitable projects.  

Most recently Bfriend, Inc. implemented a supply re-use program called Creative Pitch.  Art materials donated by Chicago-area design and marketing businesses are gathered and distributed free of charge to neighborhood schools in need of art and educational supplies.  Similar creative re-use programs have sprung up in other cities, including New York’s Materials for the Arts, Fort Lauderdale’s Trash to Treasure, and Oakland’s East Bay Depot For Creative Reuse.  Unwanted and unused materials that would ordinarily be pitched in the dumpster, are creatively re-purposed and re-cycled to pitch in. 

A reciprocal exchange lies behind Brainforest’s  ”good works”  initiatives, which are designed as “giving back to the community that sustains us.”  As Dian Sourelis, a Partner at Brainforest and Founder/Chairperson of Bfriend, Inc, explains, the projects have grown organically from a wholehearted desire to serve others: “We are generous people.  We think about what we can do for other people.  People who work here really want to do that.”  Behind Brainforest’s acts of giving back to the community, lies a message about the many returns of a circular sustainability.  Through giving, lies the potential to receive again and again.

Simple Ways to a Green 2008 Holiday

Every year there are things we do to minimize the consumptive haze. This year, with the economy being what it is and people mowing each other down at Wal-Mart, many are choosing alternatives to corporate Christmas debris. Here are some of the tips that help my family to slow down, enjoy each other and breathe.

1. Get Outside: This is always the number one answer for us. When cabin fever settles in or the air is getting stale, we head for the wild. Today we took our screaming toddlers for a cross-country ski. The gray sky broke as the sun set behind snow-covered trees. My son, who only has a few words (mama, dada, eat, lulu doggie) said “Weeeeeeee” as my husband glided on the snow. Moments like this make it worthwhile.

2. Avoid wasting energy with lights, inflatable snowmen and massive automated plastic snowglobes (these strange spheres that send styrofoam snow in circles are perhaps one of the signs of the capitalistic Apocalypse?)

3. Make stuff: This year I made my tahini, garlic, lemon dressing for friends. My hubby makes a mean roasted butternut squash soup with garlic, ginger and cinnamon and we put it in mason jars with a bow. I have friends who knit, make homemade lip balm, and create art to share with loved ones.

4. If you use Christmas trees, there are several sustainable options. One choice is to use a potted tree. If you don’t want to keep it after the holiday, you can find a planter who will take the tree. Here is a great resource page on how to manage live trees. Some municipalities collect trees for mulching. Use Earth 911 to find your local waste management. Fresh Christmas Tree is a great place to find sustainably harvested trees, but by this time of year they are usually sold out. They might be able to refer you to local farms that are growing trees responsibly.

5. Recycle Wrapping: instead of spending money on wrapping I actually save old wrapping and ribbons. Gift bags get used multiple times in our house. Re-gifting is also a really good way to avoid wasteful spending.

6. Donate to a cause: For those who don’t need ‘stuff,’ giving to local charities is a great way to give a gift with meaning.

7. Give an experience: Yoga classes, massage, theater tickets, or an afternoon of hiking…

Here is an excellent resource for other environmentally conscious holiday ideas. Mahalo!
Wishing everyone warmth for the season.

Eco Chick Third Birthday and Book Party: Fun for All (Species)!!

Eco Chick is three years old! To celebrate her growing up (there are over 900 posts!) as well as the launch of my book, based on the blog, The Eco Chick Guide to Life: How to Be Fabulously Green, called for a kid’s themed party of course!

Eco Chick Founder and Editor, Starre Vartan, with Eco Chick Writer Kim Jordan Allen

I didn’t know how I was going to pull it together, but in just two days, the fabulous Kate McGregor, owner of Kaight, my favorite ecoboutique, and Arina Vikdorchik (AKA Arina Greenaholic for her eco party-planning fabulousness) offered me a venue, and some extra time and hands to help, and I HAD to go for it!

Kate McGregor and friend, and party guests!

I will, of course, be FOREVER indebted to Kate McGregegor of Kaight, for not only helping me dress fabulously, as well as GREENly but giving me such an amazing space to have my party. Thank you, thank you, thank you Kate! You are an honorary Eco Chick!

Singer/songwriter LiliAna Rose and art director for The Daily Green, Gloria Dawson

Soon, 360 vodka and Wolaver’s organic beer (both of which I buy, drink at home and serve when I entertain!) hopped on board as sponsors, which made me very happy since I consider them ‘my’ fave brands. Natura organic wines joined in with a delicious Sauvignon Blanc donation, and though I’d hadn’t heard of them yet, I was so glad they came to my party (with their wine!).

Ama the Bartender, and one of the many pooch attendees

Thanks soooo much to 360, Wolaver’s and Natura! A party without booze is no party at all (unless it’s a tea party, but this wasn’t).

Starre Vartan and Seth Leitman, author of Build Your Own Electric Vehicle, and Tiffany, Tatiana Gelfand and friend.

I am SO proud to say that all my food sponsors come from AMAZING women-owned businesses! Babycakes, which couldn’t be MORE local (it is about 3/4 of a block around the corner from Kaight) made up pretty purple and green vegan cupcakes, vegan and gluten-free banana bread, and brownie bites. They were so amazingly tasty I walked around with the box at one point but was just mostly eating them myself, hee hee. (I am NOT the kind of girl to skip eating awesome treats at my own party!) Babycakes was founded by the retro-cool Erin McKenna- thanks to Erin and her nice-as-could-be staff!

Brian Clark Howard, editor at The Daily Green, AKA DJ SocialPyramid

One of my favorite snacks, Laura’s Wholesome Junkfood, also supplied sweet vegan treats (their oatmeal raisin bitelettes are my fave low-guilt dessert when I’m at home of an evening). Laura’s is such a cool company, started by a doctor (named Laura!) who started her own good-for-you food biz. Thanks Dr. Laura!

Bonnie Hulkower and Emma Grady of Treehugger, and Boho Magazine‘s assistant editor Ashley Kittelsen and Boho fashion editor Margo Helliwell

SweetRiot, whose founder, Sarah Endline, I met years ago at NYC GreenDrinks holiday party, gave us lots of their directly-sourced, fair-trade, dark chocolate covered cocoa nibs in lovely martini glasses (I was so afraid there wouldn’t be enough chocolate!). And they were even nice enough to give me extras to take home after the party in their cute (recyclable, and original art-covered) tins. Thanks Sarah!

Guest, Elizabeth Harrington of Greenopia, and freelance writer Beatrice Aranow

Continuing with the women’s-owned theme, publisher and ecofabulista Gina LaMorte gave us a stack of Boho Magazines for our goody bags (My book is reviewed in the current issue-yay!!); the bags themselves were donated by Whole Foods (where I shop so much I feel like I practically earned those free bags, haha!). The bags are the cool new reusable Sheryl Crowe shoppers and so pretty! John Masters Organics, who makes my fave new haircare products, offered up samples for the goody bags (thanks!)

Arina Vikdorchik and Starre Vartan

I couldn’t have done this without the dogged persistence and unflagging energy of Arina Vikdorchik, who pulled all the nonsense together and made it make sense. Some unvarnished PR- use Arina next time you want to plan a party, green or not!!!

From left to right, Glenn Michael Gordon, Brook Wilensky-Lanford, Christina Rumpf and Rachel Carter, all of Columbia University’s MFA writing program.

From left to right, a friend, Josh Garrett-Davis, and Rob Verger, Columbia nonfiction MFAers

Thanks too, to all of you who came, including the incredibly supportive and loving cast of characters (I mean colleagues!) from Columbia’s University’s School of the Arts nonfiction (and fiction too!) writing program, my agent, Mary Ann Naples (didn’t get a snap of her, darn!!) of The Creative Culture, my publicity team, Emily Fry and Stephen Lee of St. Martin’s (who do a lot with very little!), Brian Clark Howard, my friend, DJ, proofreader for the book, and URTH Guy, my amazing girlfriend Cara Joy, who started off her day at her farm in Vermont gathering eggs and ended up at a book and blog party in the LES, and was indispensible the day-of, helping everything get done, and of course, Danelle Marqui Brown and Kim Jordan Allen, long-time Eco Chick writers, supporters, and fabulous, amazing, inspiring women all-around.

Shane McQuade, CEO of Voltaic systems and Margaret Lydecker, founder of NYC Greendrinks, and Meiling Chen, ecofashion designer

A big shout-out to my friends and colleagues at Greenopia, who are mostly on the West Coast, and whose NYC guidebook (and online listings) are indespensible for navigating this growing green world.

Arina Vikdorchik and Danelle Marqui Brown, Eco Chick writer

Starre Vartan, Michelle Legro, producer and host of Storyville and nonfiction MFA student at Columbia U. and James Yeh, fiction MFA student at Columbia.

Two people who could not attend but to whom I owe debts of gratitude are Dan “Mobius” Sieradski, Eco Chick’s webmaster, who’s single-handedly kept the site running all these years, and my Dad, who has supported the site since its inception, given me great ideas on how to promote it, and encouraged me to keep going with my ideas and aspirations.

Emily Fry and Stephen Lee of St. Martin’s, and Michael Schwarz, writer and animal advocate

Party Guests and a Pooch, and Starre Vartan and ecofashion designer Christine Marchuska in one of her own designs

Party Guests!