Hanes · Eco-Chick

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Eco Fashion News of the Week: August 28, 2009

Treehugger’s reporting that Hanes is going to start making their inexpensive undies from hemp? Awesome! But Why now? It’s ECOnomics at work:

Because Crailar (the hemp-derived fabric) shrinks far less during production than cotton, its final cost is closer to regular cotton than organic cotton, which is 60 percent more expensive than its conventional counterpart.

If Crailar could be commercialized, says Matt Hall, vice president of external communications at Hanes, it would mean being able to produce organic fibers for everyday products at competitive prices. And considering that hemp grows faster and requires less water than cotton, the plusses keep adding up.