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Greenshows at NYFW: Study NY’s Classic Knits Gone Edgy (and Convertible)

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by Starre Vartan · 02/13/12

studyFW12Main

Study NY’s F/W collections (see last year’s here) always make me look forward to the colder seasons (even if we are still in the midst of one!). Sewn from sustainable fabrics that are uncompromising in their green roots, and made NYC, this year’s showing at Mercedes Benz Fashion Week Greenshows at Lincoln Center was – as usual – totally covetable (and even more so by the fact that her designs are so classic they can be worn for years to come).

 Studyfw12FF

For St. James, it’s all about the understated details that make you want to keep wearing something over and over again; take the skirt above, a closer look reveals a brush of color at the hem (see detail shots below). Wearability is important to the designer, which is why she always makes her pieces look not only comfortable, but in some cases, convertible too.

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“Everything can be personalized and is meant to be worn your own way. I think that’s an important part of sustainability. Fast fashion is so recognizable on the street, and you don’t want to be wearing what everyone else is. Even if you’re wearing the same piece it can look very different,” St. James told Ecosalon.
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Tags collection, eco fashion, F/W 2012, fair fashion, Fashion, greenshows, knits, mercedes benz fashion week, New York City, NYFW, study NY, sustainable, tara st. james

Video Tour of Stewart+Brown’s Fall, 2010 Collection

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by Starre Vartan · 05/12/10

stewartnbrown

Stewart + Brown has been making eco fashion since 2002, and from the very first collection I spied in late 2004 until today, the brand has been defined by an incredible sense of classy sophistication, without ever being considered old ladyesque (though I’ve always felt that most of the companies’ pieces, and especially it’s knits- could be worn by women 16-90). The company’s style has a definite California vibe (they are LA-based) but the warm knits are perfect for Northeastern winters as well. And did I mention comfy enough to wear while on a cross-country flight, but lovely enough for dinner with the parents?

As you’ll see in the video tour below, the company’s designers are constantly innovating with new, natural materials, like yak, hemp blends, organic cotton and Mongolian cashmere (and as described in the video, they work directly with collectives in Tibet and Mongolia to create their signature knits).

The company was also a sponsor of the Project Green Search Model competition, providing ensembles for the finalists to model as part of their photo shoots. Their Fall/Winter 2010 collection is filled with gorgeous pieces; I’ve picked just a few of my favorites below.

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Eliza Thermal Cardi, 100% Mongolian Cashmere, $428.00, Featured w/ the Aston Scarf (in Clove Loom Print), 96% hemp, 4% Spandex, $64.00
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Tags cashmere, designer, eco fashion, Fashion, knits, organic cotton, yak
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