Eco-Chick · The modern girl's guide to living green & fabulous.

Behind the Scenes of the Project Green Search Model Competition Finals

Project Green Search, the first-ever green model competition, has a winner! Rachel Avalon hails from Los Angeles, California, and beat out over 130 other serious contenders for her new title as Green It Girl (read more about Rachel and her plans here). But before the winner was chosen, there were activities, photo shoots and some very good times.

The Ten Gorgeous (and Green to the Core!) Finalists Photo by Courtney Dailey.

Judging Project Green Search was lots of fun; I got a chance to go to most of the activities with the finalists and got to know them; what an impressive group of young women! From an Indy racecar driver to a natural nutritional counselor, to a college activist and an environmental educator, this was a talented and driven group of contenders. And as you can see, all of them were gorgeous too! The judging crew and I (see below) had our work cut out for us.

The judges! From left to right: Michael Zaliski, CEO of Omniquest Media, Anna Griffin, editor-in-chief of Coco Eco Magazine, Starre Vartan, author and publisher of Eco-Chick.com (I’m wearing an organic cotton dress by Doie), Remy Chevalier, Co-founder of Project Green Search, Deborah Lindquist, ecofashion designer, Josie Maran, former model and force behind Josie Maran Cosmetics, and Darren Moore, host of AlterEco and founder of Ecovations.

Day One: I got a chance to meet all the girls at a breakfast at our hotel, The Standard on Sunset Boulevard. Everyone was so excited to be there, and Taryn from EcoDivasTV started filming right away, and off we went!

Vanessa Meier even looks gorgeous in curlers! At Shades salon in LA. Image by Remy Chevalier for Lu Magazine.

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Fox in Mociun: Ecofashion Mashup of the Year!

As reported in Bust magazine, ecofashion designer Caitlin Mociun, whose line, Mociun (pronounced like motion) teamed up this past spring with Alyson Fox (designer of A Small Collection) to create the Fox in Mociun line. And now it’s all 50% off! I’m seriously coveting the dress above…..

Eco Chick Third Birthday and Book Party: Fun for All (Species)!!

Eco Chick is three years old! To celebrate her growing up (there are over 900 posts!) as well as the launch of my book, based on the blog, The Eco Chick Guide to Life: How to Be Fabulously Green, called for a kid’s themed party of course!

Eco Chick Founder and Editor, Starre Vartan, with Eco Chick Writer Kim Jordan Allen

I didn’t know how I was going to pull it together, but in just two days, the fabulous Kate McGregor, owner of Kaight, my favorite ecoboutique, and Arina Vikdorchik (AKA Arina Greenaholic for her eco party-planning fabulousness) offered me a venue, and some extra time and hands to help, and I HAD to go for it!

Kate McGregor and friend, and party guests!

I will, of course, be FOREVER indebted to Kate McGregegor of Kaight, for not only helping me dress fabulously, as well as GREENly but giving me such an amazing space to have my party. Thank you, thank you, thank you Kate! You are an honorary Eco Chick!

Singer/songwriter LiliAna Rose and art director for The Daily Green, Gloria Dawson

Soon, 360 vodka and Wolaver’s organic beer (both of which I buy, drink at home and serve when I entertain!) hopped on board as sponsors, which made me very happy since I consider them ‘my’ fave brands. Natura organic wines joined in with a delicious Sauvignon Blanc donation, and though I’d hadn’t heard of them yet, I was so glad they came to my party (with their wine!).

Ama the Bartender, and one of the many pooch attendees

Thanks soooo much to 360, Wolaver’s and Natura! A party without booze is no party at all (unless it’s a tea party, but this wasn’t).

Starre Vartan and Seth Leitman, author of Build Your Own Electric Vehicle, and Tiffany, Tatiana Gelfand and friend.

I am SO proud to say that all my food sponsors come from AMAZING women-owned businesses! Babycakes, which couldn’t be MORE local (it is about 3/4 of a block around the corner from Kaight) made up pretty purple and green vegan cupcakes, vegan and gluten-free banana bread, and brownie bites. They were so amazingly tasty I walked around with the box at one point but was just mostly eating them myself, hee hee. (I am NOT the kind of girl to skip eating awesome treats at my own party!) Babycakes was founded by the retro-cool Erin McKenna- thanks to Erin and her nice-as-could-be staff!

Brian Clark Howard, editor at The Daily Green, AKA DJ SocialPyramid

One of my favorite snacks, Laura’s Wholesome Junkfood, also supplied sweet vegan treats (their oatmeal raisin bitelettes are my fave low-guilt dessert when I’m at home of an evening). Laura’s is such a cool company, started by a doctor (named Laura!) who started her own good-for-you food biz. Thanks Dr. Laura!

Bonnie Hulkower and Emma Grady of Treehugger, and Boho Magazine‘s assistant editor Ashley Kittelsen and Boho fashion editor Margo Helliwell

SweetRiot, whose founder, Sarah Endline, I met years ago at NYC GreenDrinks holiday party, gave us lots of their directly-sourced, fair-trade, dark chocolate covered cocoa nibs in lovely martini glasses (I was so afraid there wouldn’t be enough chocolate!). And they were even nice enough to give me extras to take home after the party in their cute (recyclable, and original art-covered) tins. Thanks Sarah!

Guest, Elizabeth Harrington of Greenopia, and freelance writer Beatrice Aranow

Continuing with the women’s-owned theme, publisher and ecofabulista Gina LaMorte gave us a stack of Boho Magazines for our goody bags (My book is reviewed in the current issue-yay!!); the bags themselves were donated by Whole Foods (where I shop so much I feel like I practically earned those free bags, haha!). The bags are the cool new reusable Sheryl Crowe shoppers and so pretty! John Masters Organics, who makes my fave new haircare products, offered up samples for the goody bags (thanks!)

Arina Vikdorchik and Starre Vartan

I couldn’t have done this without the dogged persistence and unflagging energy of Arina Vikdorchik, who pulled all the nonsense together and made it make sense. Some unvarnished PR- use Arina next time you want to plan a party, green or not!!!

From left to right, Glenn Michael Gordon, Brook Wilensky-Lanford, Christina Rumpf and Rachel Carter, all of Columbia University’s MFA writing program.

From left to right, a friend, Josh Garrett-Davis, and Rob Verger, Columbia nonfiction MFAers

Thanks too, to all of you who came, including the incredibly supportive and loving cast of characters (I mean colleagues!) from Columbia’s University’s School of the Arts nonfiction (and fiction too!) writing program, my agent, Mary Ann Naples (didn’t get a snap of her, darn!!) of The Creative Culture, my publicity team, Emily Fry and Stephen Lee of St. Martin’s (who do a lot with very little!), Brian Clark Howard, my friend, DJ, proofreader for the book, and URTH Guy, my amazing girlfriend Cara Joy, who started off her day at her farm in Vermont gathering eggs and ended up at a book and blog party in the LES, and was indispensible the day-of, helping everything get done, and of course, Danelle Marqui Brown and Kim Jordan Allen, long-time Eco Chick writers, supporters, and fabulous, amazing, inspiring women all-around.

Shane McQuade, CEO of Voltaic systems and Margaret Lydecker, founder of NYC Greendrinks, and Meiling Chen, ecofashion designer

A big shout-out to my friends and colleagues at Greenopia, who are mostly on the West Coast, and whose NYC guidebook (and online listings) are indespensible for navigating this growing green world.

Arina Vikdorchik and Danelle Marqui Brown, Eco Chick writer

Starre Vartan, Michelle Legro, producer and host of Storyville and nonfiction MFA student at Columbia U. and James Yeh, fiction MFA student at Columbia.

Two people who could not attend but to whom I owe debts of gratitude are Dan “Mobius” Sieradski, Eco Chick’s webmaster, who’s single-handedly kept the site running all these years, and my Dad, who has supported the site since its inception, given me great ideas on how to promote it, and encouraged me to keep going with my ideas and aspirations.

Emily Fry and Stephen Lee of St. Martin’s, and Michael Schwarz, writer and animal advocate

Party Guests and a Pooch, and Starre Vartan and ecofashion designer Christine Marchuska in one of her own designs

Party Guests!

Bamboo: Ecofriendly or Not So Much?

I’ve heard bamboo flooring is more eco-friendly than traditional pine or oak. Is this true?
—Cara Truhlar, Montpelier, VT

At first glance, bamboo is as green as it gets. It grows like a weed (technically, it’s a grass) and can reach harvestable height in three to five years. This crop—also native to the Americas—sequesters carbon more efficiently than slow-growing oak forests, which can take 10 times as long to reach maturity.

Bamboo is grown most extensively in China for commercial products, but—here’s the hitch—it can become invasive if not properly managed. Widely acclaimed for its prolific growth, bamboo doesn’t usually require fertilizers and pesticides for optimal yields. However, once it’s cut, most bamboo is treated with chemical preservatives, as is the case with some other mainstream flooring materials, says Brad Salmon, president of the American Bamboo Society. These issues should factor into a product’s measure of sustainability.

The Forest Stewardship Council, the main green-wood accreditor, has just started evaluating U.S. bamboo producers, and so far it has okayed only one company, Smith & Fong Co. If you’re shopping for bamboo flooring, it’s best to start with taking a hard look at its source. Bamboo grows in some of the most threatened ecosystems in Southeast Asia and Central America.

Look for planks made from farmed, not wild, bamboo. Also “keep its whole life cycle in mind,” says Stowe Hartridge-Beam, program manager for indoor-air quality at Scientific Certification Systems, an industry-recognized third-party certifier. “How is the product manufactured and transported? Is it recyclable when it reaches the end of its life?” He says these questions must be asked of a bamboo floor salesperson or the manufacturer; they should be able to provide answers. Remember, bamboo, like any wood, needs additional sealants if you want to use it in a place that gets wet, like a bathroom or kitchen.

Ask for varnishes and glues that have low volatile organic compounds, or VOCs, and that also adhere to California Section 01350, the highest air-quality standard for these products. Always buy the most sustainable products you can afford. You’re worth it.

For more details on the bamboo debate, specifically bamboo that’s used for clothing, check out the excellent coverage on The Greenloop’s blog.

This question and answer originally published in the Green Guru column of Audubon Magazine written by Starre Vartan.

Boho Launch Party at Kaight

Wednesday night I headed over to the launch party for Boho. This new bohemian chic magazine delivers great green fashion, lifestyle tips and articles. The crowded event was held at Lower East Side eco gem, Kaight.

Danelle Brown, Arina Vidorchik and a friend.

It was definitely a fitting venue. Surrounded by top eco-friendly and stylish fashions and accessories, one could not help but shop and celebrate at the same time. The DJ spun out chill lounge beats while party goers enjoyed yummy organic cocktails and delicious cookies provided by Heaven.

The DJ does his thing.

After I tested out the goodies from Yes to Carrots and Aveeno in my gift bag, I began to dive into the magazine on the subway ride home. Boho is the first GREEN fashion/lifestyle magazine to be printed on 100% recycled paper with natural soy inks and no glossy finishes. I really like this magazine for it reaches out to both the super-greenies and those who have a growing curiosity. It’s realistic and shows a range of fashions that anyone can afford all the way up to the aspirational pieces.

The editorial layouts and graphics are whimsical and celebratory of the great product features and photo shoots. Pick up your issue at selected Whole Foods, Borders, and Barnes and Noble or subscribe!

Uh, it was a little crowded!

All Photos by Remy C for Lu Magazine. To see more party photos from the evening, click here.