Materials · Eco-Chick

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H&M’s Spring 2011 Conscious Collection: Eco Fashion Breezes into April

H&M is making good on its promise to continue expanding their commitment to using sustainable fabrics. Their upcoming Spring, 2011 collection, Conscious Collection is the follow-up for Spring 2010′s Garden Collection. Utilizing organic cotton, Tencel, and recycled polyester, the all-white collection means that it will work with everything from denim to silks.

“It’s no longer just about organic cotton. The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M head of design. “Shades of white are the season’s biggest fashion trend. White creates a romantic feeling with lace and broderie anglaise, but it is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”

art, collection, cotton, design, eating, eco, eco fashion, fabric, fabrics, farm, fashio, Fashion, materials, men, Organic, organic cotton, sport, spring, style, sustainable, sustainable fabric, sustainable fabrics, trend

Emma Watson’s Sustainable Style Collection for People Tree

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by Haley · 11/22/10

The newest installment of Harry Potter (Harry Potter and The Deathly Hallows: Part 1) came out this past weekend and the world could not wait to see their favorite actors battle with the evil wizards that aim to take down the good (for good!). If you are a fan of the series, you’ve seen Emma Watson’s Hermoine mature from a timid, supersmart wizard-in-training to one of the most powerful Muggles on-screen.

Actress Emma Watson, who plays Hermoine, has also grown up, from cute girl to fashion icon, with her latest modelling contract for Burberry. But Watson’s more than just a poster girl, she’s an ethical fashionista too, having recently collaborated with the UK’s super-sustainable line People Tree.

Emma’s line is called “Love from Emma” and though it’s technically for girls, there are some really cute pieces ladies of any age could rock. To ensure the sustainable characteristics are met, People Tree works with 50 Fair Trade groups in 15 countries. That means more work for more artisans. In other words more work means better conditions which leads to the alleviation of poverty (now that is cool.)
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art, car, collection, cotton, dress, dyes, eco, environment, fabric, fabrics, Fair Trade, fairtrade, fashio, Fashion, labor, local, materials, men, natural, Organic, summer, sustainable, UK, website

(Re)Fashioning Fiber Exhibit on NOW at Greenspaces, NYC

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by Starre Vartan · 06/07/10

If you can’t make it to NYC, check out my visual tour of the (Re)Fashioning Fiber Exhibit

Abigail Doan curated the (Re) Fashioning Fiber exhibit (now through August 13th at Greenspaces in Manhattan) because she thought that among eco fashion and sustainable style showcases, there wasn’t enough focus on the basics- the very fibers that make up our clothes, and whose creation has a significant environmental impact.

Before clothes are sewn, the fibers are grown (cotton, hemp), manufactured (polyester, Tencel) or raised (silk, wool). And depending on the textile, they are dyed or processed and then knit, woven, or manufactured. All of this happens before it even happens into the hands of a garment worker, who cuts, sews, and creates a piece of clothing for us (hopefully at a fair wage).

Xing-Zhen Chung-Hilyard/Eko-Lab crocheted mixed media piece

By looking more closely at the fibers themselves, the artists deconstructed them in such a way as to get to the roots of what they were truly made of (a floor installation reminded one of nothing more than an unwinding ball of yarn seen from ants’-eye-view). From recycled yarns and reused ‘waste’ textiles to upcycled hoola hoops and vintage jewels and hemp, creative reuse was exemplified in each of the pieces.
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art, eco art, fibers, materials, NYC, textiles