Men · Eco-Chick

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H&M’s Spring 2011 Conscious Collection: Eco Fashion Breezes into April

H&M is making good on its promise to continue expanding their commitment to using sustainable fabrics. Their upcoming Spring, 2011 collection, Conscious Collection is the follow-up for Spring 2010′s Garden Collection. Utilizing organic cotton, Tencel, and recycled polyester, the all-white collection means that it will work with everything from denim to silks.

“It’s no longer just about organic cotton. The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M head of design. “Shades of white are the season’s biggest fashion trend. White creates a romantic feeling with lace and broderie anglaise, but it is also the basic color in a sporty, relaxed style and in a preppy tailored look for men.”

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Walk in OMBU Shoes and Reforest Our Planet

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by Lindsay E. Brown · 12/31/10

I’d wager that you never thought you could purchase a pair of shoes while helping with the world’s reforestation efforts. But it’s true. We now live in an age where more and more consumers recognize the merits of products made responsibly. OMBU is a fresh, young company intent on providing a product that you can feel proud of, with each and every stride.

OMBU shoes is committed to giving back to the planet and helping their customers do the same. The company provides a tree seed with every purchase of their shoes and also plants a tree on the customer’s behalf for one of the Trees for the Future Foundation Projects. To date, the eco-conscious shoe brand has planted thousands of trees around the globe!

But back to the shoes. The Miami-based company gave a traditional Argentinian shoe called “Alpargatas” a complete makeover. OMBU transformed the ugly duckling into a sexy, irresistible flat. They come in a variety of colors and patterns, and shopping their site is like walking through Dylan’s Candy Bar. The shoes look so delicious and enticing, you’ll want everything you see in your size.

And with prices between $35 and $45, you can indulge in a pair or two, guilt-free. Their sequins pattern are perfect for a night on the town while the polka dots and checkers are a bit more playful for day. If you’re feeling bold, go with their camoflouge pattern. And the classic solid will go with everything, I promise. Whichever OMBU shoes you decide on, rest assured they’ll be delivered right to your door in recycled fabric bags rather than wasteful boxes.
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Emma Watson’s Sustainable Style Collection for People Tree

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by Haley · 11/22/10

The newest installment of Harry Potter (Harry Potter and The Deathly Hallows: Part 1) came out this past weekend and the world could not wait to see their favorite actors battle with the evil wizards that aim to take down the good (for good!). If you are a fan of the series, you’ve seen Emma Watson’s Hermoine mature from a timid, supersmart wizard-in-training to one of the most powerful Muggles on-screen.

Actress Emma Watson, who plays Hermoine, has also grown up, from cute girl to fashion icon, with her latest modelling contract for Burberry. But Watson’s more than just a poster girl, she’s an ethical fashionista too, having recently collaborated with the UK’s super-sustainable line People Tree.

Emma’s line is called “Love from Emma” and though it’s technically for girls, there are some really cute pieces ladies of any age could rock. To ensure the sustainable characteristics are met, People Tree works with 50 Fair Trade groups in 15 countries. That means more work for more artisans. In other words more work means better conditions which leads to the alleviation of poverty (now that is cool.)
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Fall Eco Fashion Beats the Chill In Style with Keds, Loomstate and Eileen Fisher Organics!

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by Haley · 10/15/10

It’s official. Fall is off to a cool start! The best part about fall is the chance to start anew: new initiatives (turn off that a.c. and switch to eco-bulbs), new motivations (make lunch), and new clothes! You want to look street smart even when it is cold and this new apparel is both warm and eco-chic.

The limited-edition eco-conscious Loomstate poncho!

Since there’s been a chill in the air, there’s never been a better time to sport a cute overlayer. But with the season not quite winter the hustle and bustle of a thick wool coat overwhelms. Eco-Chick has a solution! In mid- October Loomstate, a men’s and women’s eco-conscious brand, presents their limited edition poncho in celebration of Barney’s CO-OP’s 25^th Anniversary.

Pair the chic poncho with organic denim and prepare to be enviable!

The poncho is made from organic cotton canvas and recycled blankets. It’s cute brown and blue colors make it an essential wardrobe piece to pair with the cutest of cotton organic skinny jeans, for they go the best with the sneaks, like these from Eileen Fisher. Not only are these jeans made from cotton grown without pesticides, they are dyed (jean dyes are notoriously polluting) under the Global Organic Textile Standard. And if you’re not into this style, Eileen Fisher offers a whole line of organic denim on their site and in stores.

Made from non-polluting organic cotton canvas, these sneaks are eco-chic.

Sneakers are a must – whether you’re running around, walking home from work, or taking a stroll in a local pumpkin patch. Whatever you’re up to, cute comfortable sneakers are essential! Keds are superclassic and come in various colors – but this month they’re eco-chic too! Introducing Keds Organic Champions, chic footwear made from one-hundred percent organic cotton, stitched eyelets, and tea-stained laces. The sneakers are 55$ and can be purchased at www.keds.com.

Don’t back down for the fall chill. Beat it. Sport this super cute outfit and be an eco-chick.
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Artful Undergarments: Rio Wrenn’s R.A.W. Eco Lingerie Collection

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by Starre Vartan · 06/18/10

Portland, Oregon based textile designer Rio Wrenn has a unique vision for lingerie, combining modern eco friendly materials and dying techniques, antique constructions and ethical manufacturing to create her line, R.A.W. “I started R.A.W. in 2007, which is inspired by vintage undergarments ranging from the 1800′s to the 1950′s to modern day,” says Rio. Her collection of corsets, bras and undies has a special look, and with the Summer and Autumn 2010 trend of exposed undergarments, she’s right on target with perfect base layers for style mavens and lingerie fans alike.

And not only is Rio a conscious creator of unique pieces, she’s an advocate for women’s bodies and all the curves that go with them, and explained that her corsets aren’t meant to be restrictive or to reshape a body (she’s a fan of hips especially). “Corsets are actually very therapeutic, they make you stand up straight! I think people have a bad vision of corsets, but I don’t make them to be oppressive, they should be comfortable and supportive,” she says.

Each piece in R.A.W.’s collection is also a work of art and are handmade in Portland. Rio is a visual artist, but found that fine art was often out of reach to many people; fashion is a way to take a creative project and make it more accessible, wearable and affordable, she says.
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