Eco-Chick · The modern girl's guide to living green & fabulous.

Crude, the Film, Shows Real Price of America's Oil Addiction (Hint: It's Not Just the Environment)

Crude is the story of a community of 30,000 tribal members in the Amazonian jungle of Ecuador who hold a corporation to bear for its crimes against their land, their livelihood, and most importantly, their lives. The film follows the intricacies of what has been called the “Amazon Chernobyl.”

The indigenous population claims that Chevron, the parent company to the former Texaco, spent thirty years contaminating the air, land, and water of an area the size of Rhode Island which is now called the “death zone.” Cancer, leukemia, and birth defects are among some of the effects of Big Oil. The film was shot and edited over a period of three years, with Berlinger and the crew sacrificing their own safety by facing both environmental (toxic fumes, disease, searing equatorial heat) and man-made dangers (shooting near the Colombian border where drug runners and FARC rebels are very active) to capture a story they felt must be shared with the rest of the world.

Berlinger’s cinematic sensibility paints a picture that captures the lush vitality of the Amazon, the horrendous atrocities endured by the tribespeople, and the complicated path that social justice must traverse, all the while avoiding cliche and stereotypes. Amazon Watch and the Rainforest Foundation have both been instrumental in bringing the Ecuadorian devastation to the public eye.

Trudie Styler, Sting’s wife, and noted activist, appears in the film to lend celebrity to the cause. Repeatedly referring to the Amazon as “the lungs of the earth,” Styler and others point to the far more serious nature of the toxicity than mere dollars can assuage. If Ecuador is in trouble, we are ALL in trouble. If tribe members cannot fish or swim, that affects us directly. Transnationals can no longer act in a vacuum of backyard antics.

Vanity Fair featured an article in the 2007 Green Issue on the case in Ecuador, and attorney Pablo Fajardo, who passionately represents the plaintiffs. In one scene in the film, Fajardo notes that he is not intimidated by the high powered legal team because he has truth on his side, which makes his work that much easier. He doesn’t have to work diligently to create lies about what is happening.

Without sensationalizing the health effects of the toxic swamp left in the Ecuadorian jungle, Berlinger simply allows the water to tell the tale. The water, the rivers, the streams, and pools appear fresh from a distance as children play, women wash, and people drink. Once approached, the rainbow sheen of petrol catches the light and the scent of gasoline sends heads reeling. The ground is soft sludge as the pollutants work their way through the soil and into the Earth. One of the Texaco/Chevron representatives claims: “this is not contamination, this is industrial exploitation that your government permitted.” Amazing. This film must be seen.

In order for this film to have a chance of being seen by the rest of the country, it must nearly sell-out in NY, LA and SF, so tell your friends, blog about it, spread the word…go see this film. Because the film doesn’t have huge marketing dollars, it’s up to people like you and me to spread the word online.

Here are some important screening dates: for locations click here
-NYC: September 9-22
-L.A.: September 18-24
-S.F.: September 25-October 1
-D.C.: October 23-29

Brainforest: How Does Community Sustain Us?

Brainforest is a Chicago-based creative agency that has integrated an ethos of social service (people) and sustainability (planet) into the workplace (profit).  The Triple Bottom Line  seems to come effortlessly to a company that volunteers at the Greater Chicago Food Depository, dedicates pro bono service per annum to a specially selected client, including the Gilda’s Club Chicago, and established a non-proft organization Bfriend, Inc. to support charitable projects.  

Most recently Bfriend, Inc. implemented a supply re-use program called Creative Pitch.  Art materials donated by Chicago-area design and marketing businesses are gathered and distributed free of charge to neighborhood schools in need of art and educational supplies.  Similar creative re-use programs have sprung up in other cities, including New York’s Materials for the Arts, Fort Lauderdale’s Trash to Treasure, and Oakland’s East Bay Depot For Creative Reuse.  Unwanted and unused materials that would ordinarily be pitched in the dumpster, are creatively re-purposed and re-cycled to pitch in. 

A reciprocal exchange lies behind Brainforest’s  ”good works”  initiatives, which are designed as “giving back to the community that sustains us.”  As Dian Sourelis, a Partner at Brainforest and Founder/Chairperson of Bfriend, Inc, explains, the projects have grown organically from a wholehearted desire to serve others: “We are generous people.  We think about what we can do for other people.  People who work here really want to do that.”  Behind Brainforest’s acts of giving back to the community, lies a message about the many returns of a circular sustainability.  Through giving, lies the potential to receive again and again.

We Add Up

Last month I attended a green expo in Great Barrington, Massachusetts. It was fun and there were a lot of interesting people to share stories, peddle eco-wares, and wax prolific on everything organic, local, and carbon neutral. One of the booths at the event was We Add Up.

We Add Up has a sharp design aesthetic with modern T-shirts, totes, and recycled water bottles denoting the message that we do, indeed, add up. With a number on each item, a purchase actually adds one to the count of folks who have chosen to become, as founder Jill Palermo explains, “ambassadors of the environmental message – helping to spur conversation and educate others about climate change.”

One of the initiatives We Add Up has created is having school children sell their products, instead of Girl Scout Cookies or People Magazine. This has helped to get children involved, to feel they are a part of something productive and making a difference. Being the jaded, eco-savvy, anti-consumptive consumer that I am, my initial response upon seeing the shirts was “hmmm… been there, done that, got the T-shirt?”

Is this another way to spend money so people can quell environmental guilt and appear to be concerned or making a difference? According to Palermo, the founder, the company is working to put its money where its mouth is.

We just introduced three new T-shirts to our line, which were suggestions from the public – PLANT TREES, COMPOST and VEGAN. The PLANT TREES shirt is very special because we have joined forces with Sustainable Harvest International. With every purchase, SHI will plant 10 trees in the Central American rainforest. As you probably know, trees in the equatorial latitude are much more efficient at absorbing and sequestering CO2 from the atmosphere than trees in northern latitudes, making reforestation in Central America imperative to ending global warming.

WE ADD UP is a member of 1% for the Planet. We donate 1% of sales or 10% of profits, whichever is greater. In addition, the sale of the “Plant Trees” tee directly contributes to creating more carbon sinks, as 10 trees are planted for each purchase. As a taste of what is to come with WE ADD UP, we are currently working to create exciting partnerships for each of our tee actions. We are seeking non-profits who are leaders in developing solutions to the action the tee promotes. And, $3 from the sale of each shirt will be donated to that chosen non-profit.

I know that we are not going to change the world by simply buying organic hair conditioner and carrying a canvas bag to Whole Foods. I think it is important to be mindful of what we consume and to choose wisely, but truth be told, if we see what is happening, and the speed at which it is occuring, buying a “green” T-shirt is not going to have a massive impact.

However, what about the message We Add Up is trying to convey? Can we act as ambassadors for environmentalism? Isn’t it better to have children selling eco-friendly T’s that have a message and teach them about what is happening with regard to climate change, instead of sending them door to door with boxes of lousy commercial frankenfood chocolate bars?

Is it not productive to have people see the words “buy local” or “recycle” or “unplug?” When I see these words, even on someone’s T-shirt, it does remind me that whatever trivial issues are dominating in the moment are nothing compared to a bigger, more important cause that is always calling. Acting on behalf of the earth, on any level, can instigate thought, dialogue and change. We Add Up, in the words of Al Gore, “…is a tremendous marketing tool to promote the important message about climate change.”

Help Fight Chocolate Extinction!

First the honeybees (and duh, the honey) and now chocolate is on the decline? Say it ain’t so!!

According to this CNN article on the subject of chocolate extinction, “Yields are declining all across the cocoa plantations of West Africa, where two thirds of the world’s supply is grown, as soils are degraded and the area able to support the crop retreats>”

But wait, there’s a solution!

I only eat fair-trade chocolate made from organic cocoa beans- and you should too! Not only does it taste soooooo much better, it prevents the very situation that’s degrading the land where cocoa beans are grown. The deal is that to make money (and cheap chocolate), farmers in Ghana and other chocolate-growing countries have to take down the rainforest and plant cocoa bean plants in unnatural ways. And what happens when you mess with Mother Nature?

The problem is that cocoa is naturally a rainforest plant that grows in shady conditions surrounded by a high biodiversity, but recently hybrid varieties have been grown on cleared land as mono-cultures and in full sun.

While this will give higher short term yields, the soil quickly becomes degraded and the lifespan of plants can be cut from 75 or 100 years, to 30 or less. When the trees die and the land is exhausted the farmers must move on and clear more rainforest to plant cocoa.

No chocolate (horrors!) AND no rainforest (probably worse-no, I admit, definitely worse).

Three of my favorites are pictured above (and don’t forget, dark chocolate is healthier than milk and because it’s vegan, it has a lower carbon footprint), so stick to organic, fair trade dark chocolates, which support healthy growing conditions for cocoa plants- and for the people that farm them.

TRY: Divine Chocolate (from an awesome worker-owned cooperative, this stuff is AMAZING!)
Green and Black’s (crazy yummy flavors like Ginger)
Trader Joe’s house brand (my fave is with pecans and raisins)

Yes, they are more expensive- chocolate is a treat and should be labor-intensive to grow if done properly. So eat less of it, and enjoy it more! Commercial chocolate tastes like wax flavored with old cocoa beans swept off the floor of a Dickensian factory (probably I’m not far off). Hey, if we don’t save the chocolate, think about what’s left!! CAROB. ‘Nuf said.

Greener Gadgets Redux and Harrison Ford Clearcuts (His Chest Hair)