Who We Are

About Eco Chick

Eco Chick is the Internet’s first site covering green fashion and beauty for women, and has been publishing continuously since October, 2005. Starre Vartan is the site’s editor and publisher, as well as author of the site’s companion book, The Eco Chick Guide to Life: How to Be Fabulously Green, which was favorably reviewed in the New York Times Style section when it debuted.

Our main intention is to inspire readers toward a healthier, more sustainable life (which we think means a happier life too). That includes slowing down, unplugging, getting out, going in, making mistakes and moving on, being choosy, doing research, and growing every day. Rest and relaxation are real and important, and so is time with friends and family. We love local food, farmer’s markets, independent designers, handmade everything, and connecting with where our stuff comes from and who makes it. We especially love inspiring women who keep us on our toes and asking questions.

We come from the Earth, and we all return to it. Let’s make our time here as rewarding and amazing as it can be, without using all our grandchildren’s clean water and topsoil in the process. They’re going to need those things too. The birds, insects, redwoods, foxes, bats, seaweed, snails and tigers deserve to be here just as much as we do, and natural spaces deserve to exist for their own sakes, not just to please our eyes or desires. Being an Eco Chick means doing what you can, in your life, to keep all life on Earth healthy and green. With smarter choices, innovations, community action and plenty of love, we can figure it out, do the right thing and have a great time too.

Eco Chick has been featured in Whole Living, Glamour, Marie Claire and Self magazines, as well as the Christian Science Monitor, USA Today, The New York Times, Elle.com, Treehugger.com, Ecosalon, and many more online sites.

Eco Chick Escapes, all about ethical and stylish travel for women, is Eco Chick’s sister site, and soft-launched in March, 2011.

About the Editor and Writers of Eco Chick

Starre Vartan, Editor-in-Chief and Publisher

You can learn more about Eco Chick founder Starre Vartan, a speaker, teacher and expert in online communications and eco fashion, natural beauty, ethical travel and healthy living by checking out her site.

Lindsay E. Brown, Managing Editor and Head of Business Development

Lindsay E. Brown is the managing editor of eco-chick and the author of the just-published Don’t Hook Up With the Dude: 200+ Career Secrets for 20-Somethings. She’s contributed to Cottages & Gardens, Edible East End, and writes regularly for an array of media including EarthHour.org, ThriftyandGreen.com, LauraTurnerSeydel.com and on behalf of Ecover US. She loves penning the interview series Heroines for the Planet on Eco-Chick, as she gets to share powerful stories of women who are changing our world.

After overcoming an eating disorder, Lindsay channeled her energy and made promoting healthy living and choices to women – in and out of work- her life’s mission. She co-founded 2Booms.com to spark productive cross-generational conversations and to help young women find their way. Lindsay lives and plays with her dog Layla in New York. In her downtime, she shares her eco-musings and interviews on her blog BrownLovesGreen.com, experiments with vegetarian cooking, makes all-natural beauty products (sometimes unsuccessfully) and savors healthy, happy hours working out.

Haley Sherif, Junior Writer

New York City student Haley Sherif is always on the move. Whether it be in-between classes, events, or a quick run for errands she only feels good when she takes the time to look good. She’s the founder of The Fashion Dish, a fashion blog where she writes daily. She’s also a recent contributor to The Huffington Post.

If you are interested in one of our other writer’s bios, please click below to read more about them and to access an archive of their work.