350.org's Moving Planet: A Look Back and A Look Forward

central park work party
Lindsay at the Central Park Work Party!

Are you all as excited about Moving Planet tomorrow as I am? Our friends  at 350.org have worked tirelessly to organize this special day to put our demands for climate action into motion. Across the world, citizens will be marching, biking, skating, hiking — name your preferred mode of eco-friendly transportation — to call for the world to move beyond fossil fuels.

This day brings me great joy in the same way that Earth Hour does every year. It moves me to know that, despite cultural differences and distances, we can come together for a cause that is relevant to us all.


I’d like to share a special moment with you:

Leading up to 350.org’s Climate Change Day last year (10/10/10), I was shocked when I noticed that there weren’t any “work parties” in Central Park, one of New York’s City’s historic landmarks. I double-checked just to be sure,  but nothing in NYC’s treasured park.

So, I decided I’d do something about it.  I created one myself, even if it would just be me rallying.  The night prior, I spent about four hours creating all sorts of posters, and I enjoyed every minute of it.

350 pyramid

My boyfriend joined me that morning, thankfully, so at least I had one other person. As we walked swiftly down Columbus Avenue, my arms were filled with 350.org signs and my heart filled with nervous energy. What if no one came? Would my event be a failure? Would Central Park runners heckle me and laugh in my face? I should’ve worked harder to promote it.  Admittedly,  these thoughts overwhelmed me.

But sure enough, just a few minutes before 10 a.m., a few people began approaching, me asking if I was “Lindsay.” And then a few more came, and a few more. I was so happy people wanted to come, tears filled my eyes. (Do I sound like the biggest eco-nerd yet, or what?)

Luckily, I brought plenty of signs to pass around, and without hesitation, my new cheerful friends began proudly holding up their signs, and speaking to Central Park’s passersby about 350 PPM and climate change.

350 africa

I stood back for a moment and took in the scene.  Only moments earlier, we were complete strangers. Now, we were fast friends, holding 350.org signs in the air against a picturesque fall backdrop in one of the loveliest parks in the world.

I felt so proud of us all in that moment, and so happy that so many others throughout the world felt the same way that we did — driven to spur change, in their own ways.

I hope you’ll find an event in your community, and get your friends and family in on the fun, too! And if you can’t find an event near you, create your very own.Don’t worry about how many people go.  If you organize it, they will come.

Lindsay has spent her career at the intersection of media and social change. In her role at Eco-Chick, Lindsay has established partnerships and campaigns with some of the world’s most-recognized companies committed to sustainability and CSR. She co-created the popular interview series “Heroines for the Planet” that features groundbreaking women who share courage and a deep passion for protecting people and the Earth. Lindsay is the Marketing and Sustainability Manager at Health-Ade Kombucha and previously served as Director of Communications at the social enterprise CBS EcoMedia. There she directed corporate advertising dollars to the nation’s most effective non-profits tackling urgent social issues in local communities and was awarded CBS Corporation’s prestigious Share-the-Vision award. She has written for Whole Living Magazine, Edible, Cottages & Gardens, From The Grapevine, EarthHour.org, Eco-Age.com, and for environmentalists Laura Turner Seydel and Susan Rockefeller. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.