Greenpeace Announces McVictory

This week, Greenpeace has praised McDonald’s for leading an international industry-based campaign to stop deforestation of the Amazon. Pressure from Greenpeace and other grassroots organizations has been applied to McDonald’s for purchasing soya grown in deforested regions in order to be used as chicken feed.

Greenpeace had launched a campaign called Eating Up the Amazon in April of this year, explaining how McD’s and other food companies were to blame for the destruction and social injustices being perpetrated in the Amazon. This action comes in the form of a two-year moratorium on purchasing soya from deforested areas, enacted by soya traders responding to the pressure.

Karen Van Bergen, President of McDonald’s Europe said, “We are determined to do the right thing together with our suppliers and the Brazilian government, to protect the Amazon from further destruction.”