Be EcoChic Event Kicks Off New York Fashion Week 2008!

I had the honor of attending the very fabulous Be EcoChic event last Thursday night, the start of the New York Fashion week MADness, and I had a blast. How could I not? The American Museum of Natural History, one of my top five fave places in NYC, lent a fantastic backdrop to the star-studded ecofashion show and party.

The event was HUGE! with hundreds filling up the space beneath the iconic blue whale that hangs over one of the main rooms in the AMNH- which I have to say was the PERFECT place to put a runway. There’s no ignoring that whale, and the connection between the aims of the folks behind the event, and the environment, were as bold and impossible to ignore as the cetacean above our heads.

Brian Howard (The Daily Green), Johanna, Sergio Baradat (Baradat.com), and Starre Vartan (Eco Chick)

Carl Pope (The Sierra Club) and model Angela Lindvall (Collage Foundation) were the Masters of Ceremony

What a venue! Photo by Remy C. For more images backstage and at the after party, check Remy’s site.

Lauren Hutton (model) in Maggie Norris Couture military coat, jodpurs and cotton shirt Photo by Remy C.

Tamara Tunie (Law and Order) in a B. Michael recycled and reconstructed quilted cotton ball gown with yarn-embroidered garden motif

Laura Turner Seydel (environmental activist) in silk chiffon evening dress printed with low-impact dyes

Alek Wek (supermodel) in Ralph Rucci recycled raffia jacket, white cotton pants and turtleneck, and eco bag by wek1933

Jon McLaughlin provided mid-show entertainment. Jon’s wearing Edun organic jeans and striped shirt

Malin Ackerman (actress, 27 dresses) in Sue Stemp recycled black evening dress

Tori Praver (model) in Edun organic denim evening gown, followed by Coltrane Curtis (MTV host) in Converse by John Varvatos vintage linen suit and cotton shirt


All images, unless otherwise indicated, by Starre Vartan.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.