Fair Fashion

BeGood Clothing’s Bright Colors for a Sustainable Spring

cover photo

BeGood Clothing is a socially responsible and eco-friendly clothing store located online and on Union Street in San Francisco. The store is giving a new face to sustainable fashion by carrying 40 brands and designers that each give back to a different eco or humanitarian cause, while being on the forefront of today’s fashion trends. Inspired by the social impact of Toms Shoes and the environmental impact of Patagonia, the brands carried in BeGood Clothing all leave a positive impact on the world.

BeGood Clothing is trying to change the perception of eco-friendly clothing. Owners Dean Ramadan and Mark Spera want to show the world that going green can be fun, colorful, and flattering, by carefully curate the brands and designers they carry in the store to brighten the sustainable clothing image. Out with the Earthy colors, and in with the flashy ones! Below is a sample of the goods they carry and the good that happens from each purchase.

sock box

These PACT socks are made with organic cotton and each purchase helps build 100 urban gardens across the United States.

elroy maxi

This Elroy Apparel maxi dress, also made with organic cotton, has been a hit this Spring. Elroy is a fair trade clothing company that works with communities in Indonesia to make the dresses. BeGood Clothing donates a meal to the San Francisco non-profit, Project Open Hand, which delivers meals to bedridden people in the Bay Area.

ellie top

This PrAna top made with organic cotton is perfect for a nice Spring day. PrAna is Fair Trade certified and gives a portion of their sales to a number of environmental initiatives, including the Conservation Alliance, Textile Exchange, and many more.

elle dress

This super soft Threads for Thought lace dress, made with Organic Cotton, looks great dressed down with sandals, or matched with your favorite boots. Threads for Thought gives financial support to the Internation Rescue Committee and the Natural Resources Defense Council.

marigold scarf

This color-blocked FashionAble scarf is made for a nice Spring day out in the park. This scarf was made by women in Ethiopia that were saved from the sex trade. Each purchase helps provide more jobs to the women in their community.

jen color block

This simple yet elegant color block top from Amour Vert is made in the U.S. with peace silk which doesn’t harm the silk worms. For each of these tops sold, BeGood Clothing will donate a meal to the San Francisco non-profit, Project Open Hand, which delivers meals to bedridden people in the Bay Area.

Check out more of what BeGood Clothing has to offer this Spring on their website, like them on Facebook, and follow them on Pinterest. Mark and Dean have been nice enough to offer all Eco-Chick readers free shipping, so when you get to check out, type in the code “ecochick” to redeem the discount.

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.