Bringing Natural Products to the Masses with SEED Body Care


“Natural products just don’t work as well.” Every time I hear this I wonder, when was the last time you experimented a little with different brands? Perhaps this blanket statement was a bit more accurate a decade ago, but natural body care products have made incredible strides lately and as far as I’m concerned, many of them work even better than conventional products.

But, that’s still the mindset among the mainstream public, who often pick up soap, shampoo and lotion at the grocery store based on advertising or what’s on sale. People are becoming more aware of the health hazards hiding in these products in the form of parabens, phthalates and toxic fragrances, but they’re still convinced that non-toxic alternatives are somehow subpar.

Enter SEED Body Care, a new brand that’s determined to prove that theory wrong.

I spoke to co-creator Benjamin Gournay when I wrote a profile of the company at MNN, and the main message he wanted to convey was this: “SEED products are developed so that consumers no longer feel like they have to trade off between natural and effectiveness.”

I tried out the moisturizing body soap, conditioning shampoo bar and nourishing body lotion. Here’s the scoop: they work (of course). They smell good (in a non-hippie-dippy way). And perhaps most importantly, the feel of the products is so similar to that of conventional products, people won’t feel like they’re missing out on anything. Where many other brands struggle to maintain the sort of texture and consistency found in conventional products without using harmful ingredients, SEED has succeeded.

The attractive, modern packaging is also a big selling point, and the products will soon be available at competitive prices at retailers like Walgreens. You can grab it right now on Amazon.com.

Is SEED Body Care the only natural brand that actually does what it’s supposed to do? Not even close. But it could be that ‘gateway brand’ that incites more people to give natural products a try, and that makes them a potentially valuable player in the natural body care industry.

Stephanie Rogers is a fashion- and beauty-obsessed freelance writer with an abiding love for kale and organic wine, living in Asheville, North Carolina.