Well this is exciting news! Purveyor of clothing fabulousness Reformation and Suzy Amis Cameron have teamed up to create No Red Carpet Needed, six dresses loosely inspired by previous Oscar gowns from the Red Carpet Green Dress campaign, which aims to bring eco fashion to awards shows. The dresses are “designed to transition effortlessly from day to evening with a focus on classic silhouettes that could easily remain in wardrobe rotation for years to come.”
The frocks were officially unveiled at the 2nd Annual Red Carpet Green Dress PreOscar Celebration on Thursday, February 19th at Chateau Marmont in Los Angeles.
Each dress will come in two colorways, including navy, burgundy, black, brown and light pink.
Suzy’s intention behind the campaign is to highlight the importance of consuming fashion more consciously and partnering with an incredible brand like Reformation creates a tangible way to continue pushing that message forward.
Eco Bona Fides:
- All styles were cut and sewn in Reformation’s factory in downtown Los Angeles using the most eco-friendly and pro-social practices available.
- Employed in the designs were one knit, which was developed for Reformation at a mill in Los Angeles, and three variations of viscose, which were developed by sustainable partners of the brand in India and China.
- Reformation will donate 25% of sales to MUSE School CA, a non-profit educational organization co-founded by Amis Cameron in Calabasas, CA.
Dresses are available at Reformation in LA and NYC and also online!