Eco Chick Escapes To: Livia Firth's Eco Age Boutique in London!

Eco Age’s front window

During my most recent trip across the pond, I stopped by London to check out London Fashion Week and visit my best friend, Jenn, who lives in my second-favorite city in the world (the first is NYC baby!). And thanks to a fortuitous hookup by the lovely Rachel Sarnoff over at Ecostiletto, I got a chance to connect with Livia Firth (yep, wife of Colin!) who runs Eco Age, a fabulous boutique in the Chiswick section of London.

And talk about walking the talk; Livia, as the wife of a Hollywood star, (Colin recently starred in Tom Ford’s directorial debut, A Single Man), is expected to turn up at red-carpet events looking fabulous, and this past Spring she took up Vogue UK’s ‘Green Carpet Challenge‘ – and came off beautifully, exploring all the ways of being sustainably stylish, from repurposing to seeking out designers who use ethical fabrics and dye techniques. Eco fashion at the Golden Globes and the Oscars? Livia did it!

Thanks to Livia Firth for the awesome tour of her store in London!

Livia gave me a tour (see video above) of her store, which carries her own carefully edited (and strictly vetted) selection of eco fashion, home decor, and great gifts, and in the basement, an eco-materials consultancy (which I had no idea of until I was on the tour!). The amazing thing is that with the breadth of categories she covers with what she sells in the store, her awesome recycled furniture initiatives for London Design Festival, and the learning space and consultancy for eco materials (think flooring, tiles, fabrics and wallcovering) Livia’s doing so much besides running a store.

Livia’s bringing great green resources to London, showcasing how eco fashion can absolutely be gorgeous, and getting people to think about who (and what) their non-ethical stuff comes from.

Starre Vartan, editor of Eco-Chick, at Eco Age in London

Designers that Livia carries at Eco Age (and are mentioned in the video above) include:


Joe Komodo Green by Nature

Anatomy Ethical and Organic Fashion

Junky Styling Timeless, reconstructed and re-cut and completely transformed clothing.

Made Jewelry

Veggie-tanned leather bags

See more about Eco Age’s consultancy for homes, businesses, and schools here.

Shop Eco Age’s awesome online store here!


Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.