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London-Based What a Load of Rubbish Solves Recycling and Garbage Woes


We’re acutely aware that there is no magic place called “away” where our garbage goes. But when it comes to recycling and actually doing something about it, the old saying ‘out of sight, out of mind’ goes for many. In the U.S. alone, over 7 billion pounds of PVC is thrown away each year; and of that amount, only 18 million pounds (approximately one-quarter of 1 percent) is actually recycled. The UK fares a bit better: Roughly 25% of the their plastic waste is recycled.

Savvy London-based company What a Load of Rubbish is changing the way citizens and organizations handle their rubbish, or, as we say in the States, ‘trash.’ Their rubbish removal specialists pick up any and all kinds of garbage — no matter the size — from homes, offices, hotels, schools, constructions sites, you name it, and deliver it to transfer stations where the garbage/rubbish/trash/junk whatever you’d like to call it, is sorted and recycled in the most responsible way.

The company empowers people to take responsibility for their trash without having to do the dirty work. Their customers sleep better knowing they’ve done right by their trash and the environment, and they save valuable time which can be spent on life’s myriad of demands. The company even provides documentation so customers understand precisely where their trash goes.

Their service is to be of service to the earth and humans’ health in more ways than one. Not only do they save copious amounts of garbage from being sent to landfills where toxins often seep into the earth and waterways, but they protect precious natural resources from depletion in the future.

A company like What a Load of Rubbish who makes it their mission to help humans preserve the earth gets an A+ in our book, no matter where in the world they’re located.

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Lindsay has spent her career at the intersection of media and social change. In her role at Eco-Chick, Lindsay has established partnerships and campaigns with some of the world’s most-recognized companies committed to sustainability and CSR. She co-created the popular interview series “Heroines for the Planet” that features groundbreaking women who share courage and a deep passion for protecting people and the Earth. Lindsay is the Marketing and Sustainability Manager at Health-Ade Kombucha and previously served as Director of Communications at the social enterprise CBS EcoMedia. There she directed corporate advertising dollars to the nation’s most effective non-profits tackling urgent social issues in local communities and was awarded CBS Corporation’s prestigious Share-the-Vision award. She has written for Whole Living Magazine, Edible, Cottages & Gardens, From The Grapevine, EarthHour.org, Eco-Age.com, and for environmentalists Laura Turner Seydel and Susan Rockefeller. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.