Fair Fashion

Must-Have Summer Skirts and Clutches from Fair Fashion Boutique Sarafina

bitaBita in a Sarafina skirt.

Bita Diomande grew up in developing countries around the world where she honed a keen fashion sense while witnessing stark economic disparities first hand. She created eco fashion boutique Sarafina as a way to channel her love of fashion, and promote fair wage jobs and safe working conditions in low income countries such as India, Madagascar, and Uganda.

“Living in developing countries made me appreciate all the resources and human talent that they have. We in the West have often exploited them for cheap resources and cheap labor. Seeing this made me want to create a business where all players were respected and given a fair living wage. By giving someone a job, you can give them a hand to lift themselves out of poverty and ensure that their children will have a better life than they did growing up,” said Bita.

Sarafina’s skirts are lovely and attention-grabbing, and can be dressed up or dressed down easily. Patterns range from floral and polka-dots, to geometric and tie dye.


Sarafina skirt in tie dye.

Sarafina also offers beautiful fair wage clutches made in Madagascar and jewelry from Uganda.

What I love about Sarafina is that they bring their customers into the fair wage cycle by showing them the impact that their purchase is having on someone’s life. When you click on a piece of clothing or jewelry at mysarafina.com, you’re told exactly who made the item. “Made by a village seamstress in India whose main income comes from farming.”

Sarafina sources from women co-operatives set up to give sustainable income to women, as well as designers using fair wage model in their businesses. The particular designers Bita collaborates with are known in their respective countries for using fair wage principles.

“These designers are social champions that need to be supported and encouraged for not caving and underpaying their workers to boost profits,” said Bita.


When Bita was in high school in India, she began designing clothes herself. She says India inspired the fashion fushion style she loves. With one look at her eco collections, it’s evident the country of colors has served as a muse.

Though Bita now lives and works in D.C., she’s able to see developing countries as both an insider and an outsider. This understanding has made her eco fashion boutique better.


“It isn’t good enough to do business with developing countries, businesses need to be responsible and ensure fair trade. I’m not talking about the trendy fair trade clothing and food movement, I’m talking about a system where all business transactions are done fairly regardless of the industry. I want Sarafina to be part of a movement that promotes sustainable jobs not because it’s a good thing to do but because it is the right thing to do.”

MySarafina.com is offering a special 15% discount to Eco Chick readers. Type in NEW at checkout. Offer is valid until July 31, 2012. Happy summer skirt shopping!

Lindsay has spent her career at the intersection of media and social change. In her role at Eco-Chick, Lindsay has established partnerships and campaigns with some of the world’s most-recognized companies committed to sustainability and CSR. She co-created the popular interview series “Heroines for the Planet” that features groundbreaking women who share courage and a deep passion for protecting people and the Earth. Lindsay is the Marketing and Sustainability Manager at Health-Ade Kombucha and previously served as Director of Communications at the social enterprise CBS EcoMedia. There she directed corporate advertising dollars to the nation’s most effective non-profits tackling urgent social issues in local communities and was awarded CBS Corporation’s prestigious Share-the-Vision award. She has written for Whole Living Magazine, Edible, Cottages & Gardens, From The Grapevine, EarthHour.org, Eco-Age.com, and for environmentalists Laura Turner Seydel and Susan Rockefeller. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.