Fair Fashion

Oliver Cabell’s Classic Bags Are Ethically Made with Transparent Pricing: A New Brand With an Old Soul

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Oliver Cabell officially launched just a few weeks ago, and the bag-maker aims to be a completely transparent company. To that end, each of their classic, minimalist carriers includes a “price breakdown” that details exactly where your purchasing dollars are spent. Check out an example below:


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The brand, founded by CEO Scott Gabrielson, has a clear-cut focus on transparency. Gabrielson walked me through what that means in his company, starting with their sourcing: Every factory they partner with is held to the highest environmental standards. Gabrielson and his team also don’t want any secrets about the cost of their products: hence, all the details about price are clearly revealed to their customers ensuring everyone is on the same page.



Eco Chick: How did you conceive of Oliver Cabell?

Scott Gabrielson: I first learned of the realities facing the fashion industry after the 2013 Rana Plaza building collapse in Bangladesh, killing 1,130. I quit my job in business development for an education non-profit and pursued a master’s degree at the University of Oxford, where I focused his studies on the evolution of the fashion industry.



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The factory in Marche, Italy, where Oliver Cabell bags are made. 

EC: Sounds like that had an impact on wanting to do something more ethical. 

SG: My team and I discovered that even traditional designer brands had succumbed to the “fast fashion” movement. While visiting a factory in Asia we saw cramped female workers, earning $7 a day, gluing and sewing designer bags and accessories. One of the bags, which the brand claimed to only produce in Italy, cost under $100 to make. It sold for over $1,200 just down the road.



Kennedy Weekender (available in three colors)


EC: What has the design process been like for you?  

SG: We brought in a couple great designers from Paris and London who helped bring our vision into neutral designs, which were brought to life by our Italian factories.

EC: What is your favorite product you carry? 

SG: The Navy Weekender (see below).



The Kennedy Weekender in Navy

EC: What action would you recommend our readers take when they are shopping? 

SG: No matter what you are curious about, keep pushing brands to tell you more.



Logan Backpack (available in three colors)

Haley Sherif holds a B.F.A. in creative nonfiction writing from Emerson College. Born & raised in Manhattan, she's currently living in Brooklyn pursuing her dream to write. As an eager fourteen year old she originally joined the Eco-Chick team as an intern, several years later she's happy to be back. Her writing and design projects can be found on her personal site, haleykamilla.com, as well as on The Culture-ist and later and in Perversion's June, 2016 issue.