Creative Arts

Portland-Based Colorhouse Makes Safe, Non-Toxic Interior Paint Accessible

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Healthy paint company, Colorhouse partnered with nonprofit CITYarts on March 11th to bring the students of the Alexander Robertson School in New York City a hands-on, mural painting experience. Students created a vibrant mural with Colorhouse no-VOC paint designed to reflect our colorful connection to each other and the natural world.

I had a ball painting with the students and talking with Portland-based Colorhouse representatives about the transformative power of their paint.

“As a paint company, we know how color transforms an interior space,” said Puji Sherer, Chief Color Nerd.  “By partnering with CityArts, we are seeing firsthand how color positively impacts communities.”

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Colorhouse’s partnership with CITYarts will bring important art opportunities to more youth and help the nonprofit advance its mission to bring young people together with professional artists to transform communities.

The event also celebrated Colorhouse’s launch in Home Depot stores throughout New York City. An important milestone for Colorhouse, but this isn’t their first rodeo. Colorhouse was the first paint company to be sold on HomeDepot.com back in 2010. An impressive feat for a brand founded by two artists in Portland back in 2005.

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Colorhouse squashes the notion that no-VOC, safe paint has to be high-end and expensive. With price points around $35 per gallon, Colorhouse has made high-quality, non-toxic paint accessible and affordable.

Colorhouse will donate $1 of every gallon of paint sold between April 18th and April 26 in honor of Earth Day. Colorhouse is available at select retailers in NYC and online at www.colorhousepaint.com. Be sure to check out their artist-crafted color palettes for inspiration for home updates and projects this spring.

Lindsay has spent her career at the intersection of media and social change. In her role at Eco-Chick, Lindsay has established partnerships and campaigns with some of the world’s most-recognized companies committed to sustainability and CSR. She co-created the popular interview series “Heroines for the Planet” that features groundbreaking women who share courage and a deep passion for protecting people and the Earth. Lindsay is the Marketing and Sustainability Manager at Health-Ade Kombucha and previously served as Director of Communications at the social enterprise CBS EcoMedia. There she directed corporate advertising dollars to the nation’s most effective non-profits tackling urgent social issues in local communities and was awarded CBS Corporation’s prestigious Share-the-Vision award. She has written for Whole Living Magazine, Edible, Cottages & Gardens, From The Grapevine, EarthHour.org, Eco-Age.com, and for environmentalists Laura Turner Seydel and Susan Rockefeller. Lindsay holds a BS in Global Business Studies and Marketing from Manhattan College, and received the 2012 Honors Award at Columbia University Graduate School of Journalism.