Shop the Greenshows at Bloomingdale's SoHo!


I couldn’t make the opening party for this cool shopping event (too many great events in one evening!) but this sale is going on through tomorrow; maybe I’ll see you there!

Spring blossomed on Broadway with the opening of The GreenShows Spring Ecolux Designer Pop-up Shop on the fifth level of Bloomingdale’s SOHO with an exclusive reception on Tuesday, April 19 and an unveiling of a new window display in celebration of Earth Day.

Attendees included Bravo’s The Fashion Show winner Jeffrey Williams, Real Housewives of New York’s Alex McCord, Kell on Earth’s Kelly Cutrone, and the ten up-and-coming designers: Samantha Pleet, Suzanne Rae, Ajna Collection, Robin Brouillette, H. Fredriksson, Artists and Revolutionaries, The Battalion, STUDY by Tara St James, The Sway, and Sprout, who are all featured in the pop-up shop.

The designers will sell selections from their sustainably produced Spring/Summer collections beginning Wednesday, April 20 throughSaturday, April 23, with scheduled personal appearances each day from 4-7pm. Bloomingdale’s SOHO is located at 504 Broadway, NYC(between Spring and Broome Streets). For a complete schedule, visit www.thegreenshows.com

Starre Vartan is founder and editor-in-chief of Eco-Chick.com and the author of the Eco-Chick Guide to Life. She's also a freelance science and environment writer who has published in National Geographic, CNN, Scientific American, Mental Floss, Pacific Standard, the NRDC, and many more. She lives on an island in Puget Sound with her partner and black cat. She was a geologist in her first career, and still picks up rocks wherever she goes.