The Scotsmanreports that “climate chic” is becoming the rage now that the awareness of global warming is hitting the mainstream audience. The survey leaves much to be desired, however. The Energy Saving Trust study says that, “More than half of consumers surveyed in Scotland are willing to pay more for products that benefit the environment.” We do, however, know from American surveys that what people say and what people do are two entirely different things… “Of course I will take care of the dog, hunny. Of course I will never cheat on you, dear. Of course I would pay more for eco…” Via JC Report.